This document provides 10 tips for engaging on Facebook as a brand: 1) Use catchy cover photos; 2) Focus on quality posts rather than frequent posts; 3) Set targeting options to personalize content; 4) Keep posts and profiles brief; 5) Continually respond to comments and posts; 6) Enable wall posts from fans; 7) Mix different types of content; 8) Determine business goals and align content; 9) Share useful third-party content; 10) Humanize the brand and have fun.

1. TIP SHEET
10 Ways to Engage
on Facebook
Adopt these Facebook tactics to maximize your brand's social
reach and create authentic, lasting customer relationships.
01
Use Catchy Cover Photos
02
Focus on Quality Posts
06
Enable Wall Posts
Posting too frequently can actually reduce
the likelihood you will appear in fans’ News
Feeds, so concentrate on quality to boost
your engagement.
07
Mix and Match Content
03
Set Your Targets
08
Get Back to Business
04
Keep It Brief
09
Highlight Third-Parties
05
Be Present
10
Humanize and Have Fun
It is the first image your fans see, so select a
professional cover photo that represents
your brand and entices at the onset.
Use Facebook’s post targeting options, like
city and language filters, to personalize and
increase relevancy for a subset of fans.
No need for lengthy intros, keep your
brand’s ‘About’ section short and provide
contact information or website so people
don’t have to dig for it.
Continually respond to comments and wall
posts to show current and potential
customers that you’re listening and willing to
participate in conversation.
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Nothing says “we don’t care” or “we’re not
listening” like not allowing your fans to post
to your wall, so keep the lines of
communication open.
Don’t be afraid to take risks, simply test
different types of content to see what
resonates then adjust as necessary.
Determine your business goals for social,
and then post digestible and shareable
content that aligns to those goals.
Share useful news, tips, and information
from other sources—it shows you’re
informed about your industry and not solely
self-promotional.
There are always people behind the pages,
so show your true colors and you’ll better
create and better connect with advocates
and evangelists.
1.866.878.3231
sales@sproutsocial.com