1. Dataware Housing & Business Intelligence An Overview By Shivmohan Purohit
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3. What a firm/ Organization want to know…. Which are our lowest/highest margin customers ? Who are my customers and what products are they buying? Which customers are most likely to go to the competition ? What impact will new products/services have on revenue and margins? What product prom- -otions have the biggest impact on revenue? What is the most effective distribution channel?
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9. Type of DW Users Explorers : Seek out the unknown and previously unsuspected rewards hiding in the detailed data Farmers : Harvest information from known access paths Tourists: Browse information
10. Application-Orientation vs. Subject-Orientation Application-Orientation Operational Database Loans Credit Card Trust Savings Subject-Orientation Data Warehouse Customer Vendor Product Activity
11. Functioning of Data warehousing Data Source Cleaning Transformation Data Warehouse New Update
12. Data Warehouse Architecture Data Warehouse Engine Optimized Loader Extraction Cleansing Analyze Query Metadata Repository Relational Databases Legacy Data Purchased Data ERP Systems
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18. “ Slicing and Dicing” Product Sales Channel Regions Retail Direct Special Household Telecomm Video Audio India Far East Europe The Telecomm Slice