Spyder Byte Media presented at the 2010 Macomb County Chamber of Commerce Sales and Marketing Conference. Topics included SEO, Blog, Local Advertising and social Media Marketing (Video of presentation will be located at www.spyderbytemedia.net)
7. What is Pay-for-Performance?(Pay-Per-Click) An Internet advertising model used on websites, in which advertisers pay only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Source: Wikipedia.com
8. PPC vs SEO Pay-Per-Click is Temporary… SEO is Forever! (well, almost)
25. The Long Tail of Keyword Demand This means if you had a monopoly over the top 1,000 search terms across all search engines (which is impossible), you’d still be missing out on 89.4% of all search traffic.
35. Search Friendly URLs www.comicshq.com/batman/detective-comics Keywords in page name, separated by hyphen Single domain Shallow folder structurewith relevant words
47. My #1 Technique – the Blog Excellent “Launch Pad” into Social Media Encourage conversation between blogger and reader Excellent Feedback Tool – Leave comments Blogs are search engine magnets – higher rankings Blog postings can be spread instantaneously via RSS
52. We’re jumping up and down with joy over your work on Google for us. We’re getting calls already. Also telling everybody we know about you. One guy is spending $12K year on Pay-per-Click..ouch! David Wilkins – K-9 Kindergarten
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54. 63 % of those folks access search sites every day.
55. 64% of Americans use Internet search as the primary way they search for local businesses.
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57. Local Online Advertising - Basics Google Maps: http://maps.google.com Yahoo! Local: http://local.yahoo.com Bing Maps: http://www.bing.com/maps AOL Local Search: http://localsearch.aol.com http://google.com/localbusinesscenter http://listings.local.yahoo.com/basic.php http://www.bing.com/local/