2. •Why is a Digital
Strategy critical
to your business
success?
Competition
Analysis
Technology
Audit
Online
Marketing
Brand
Management
Measurement
& KPIs
Process
Improvement
15. WHAT A DIGITAL STRATEGY DOES
•It aligns your technology needs
with your business plans
•It informs your investment
•It guides your web marketing
16. WHAT A DIGITAL STRATEGY DOES
•It schedules your change
management
•It drives efficiency and
productivity
17. WIKIPEDIA DEFINITION
•… is the process of specifying an
organisation's vision, goals, opportunities
and related activities in order to
maximize the business benefits of
digital initiatives to the organisation
18. WHAT HAPPENS TO BUSINESSES
WITHOUT A STRATEGY?
•A failure to plan is a plan to
fail
•Inefficient businesses
lose to their more efficient
competitors
19. CAN YOUR BUSINESS AFFORD?
•Missed sales and opportunities
•Negative feedback – people talk
about your business in social
media
•Wasted money
20. COMMON MISTAKES OF DIY
•Buying unsuitable equipment on “special”
•Incorrect licensing of software
•Making the assumption the cloud is free
•Untested backups, DR and BCP
•Leaving it to untrained Gen Y staff
•Inappropriate use of social media for business
21. JETHRO EMPLOYS PROFESSIONALS
WHO SPECIALISE IN
•Business architecture and digital strategy
•Web development and design
•SEO (Search Engine Optimisation)
•SEM (Search Engine Marketing)
•SMM (Social Media Management)
22. JETHRO EMPLOYS PROFESSIONALS
WHO SPECIALISE IN
•Reputation and Brand Management
•Photography and Graphic Design
•Sys Admins and Database Experts
•Office Productivity Gurus
•Writing and Content Development
23. OUTSOURCE YOUR TECH
•It costs less to buy right first then to fix after
•Our goal is to improve your business results
•We help you take advantage of changes
•We provide plans & tracking of results
24. QUESTIONS TO ASK YOURSELF
•Does my business Invest in Technology
or only spend money when it has to?
•Are my competitors using technology
better than me?
•How do I gain the edge?
25. QUESTIONS TO ASK YOURSELF
•Does my business have a BYOD (bring
your own device) management
plan?
•Do I want better margins? Am I seeing
productivity gains from the cloud?
…my competitors are….
26. OBLIGATION FREE AUDIT
•We conduct an audit across multiple
business points and rate the business for
the absence or presence and application
of these areas.
•We then sit with the business owner and
discuss the results.
*Our time to conduct this audit and sit with the business owner and discuss the results is usually
charged at $165 per hour. A typical audit can take 4-8 hours to conduct. (Depending on size
of business, number of staff, locations and business activities)
Working out what technology and software you have, plan to move to and the time frame is important. It helps you budget and plan. Your online presence shouldn’t get ahead of your ability to deliver results.
Do you know how to remotely wipe a lost or stolen device? If someone else got your phone what access to your business data, client information and email would they have?
Have you tested your ability to recover from backup, or work from an alternate location?
Other businesses do this – why wouldn’t you? If your competitors can reduce their costs, time to market or staff to client ratios they will begin to undercut you.
Lots of businesses jump into social media with no real understanding of how it works, what is an effective use of time and resources, or any plan to handle negative feedback or worse.