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Social Media & ISKCON An Introduction
“ We can use everything” ,[object Object]
What is Social Media Anyway? ,[object Object]
 
 
GOING SOCIAL  =   TWO WAY  ,[object Object]
 
Some Stats  ,[object Object],[object Object]
 
We’re moving online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1) Social Ecosystem Map  Where are your stakeholders gathering to have conversations?
Finding Krishna online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Use Social Media? ,[object Object],[object Object],[object Object]
Viral Media
Conversations Epiphanies, Inc. | Social Marketing & Success Strategies |   www.AhaYourself.com ,[object Object],[object Object],[object Object],[object Object]
Your Social Media Launch Plan ,[object Object],[object Object],[object Object],[object Object]
Stakeholder Needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LOHAS ,[object Object]
Engagement Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engagement Plan Push Video Push  Photos
Engagement Plan Push Video Push  Photos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engagement Plan Push Video Push  Photos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Automated ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engagement Plan Push Video Push  Photos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Automated ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Feed facebook conversations with your stakeholders to website to close the loop
PAGE
GROUP
CAUSE
FAN PAGE VS. GROUP
Pages Vs Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BE A FACEBOOK GURU ,[object Object],[object Object],[object Object],[object Object],[object Object]
TWITTER
Automate Broadcasting Epiphanies, Inc. | Social Marketing & Success Strategies |   www.AhaYourself.com
Integrate
KEEP THIS IN MIND ,[object Object]
 
LISTEN INTENTLY
 
PARTICIPATE CONSISTENTLY
 
ENGAGE AUTHENTICALLY
 
 
 
 
 
Creating a comfort zone ,[object Object]
Sambandha Initiative
 
Bhakti Social Network ,[object Object],[object Object],[object Object]
 

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Social Media and ISKCON

Notes de l'éditeur

  1. enhancement and expansion of the BBT’s electronic media, especially Krishna.com, the world’s most popular Vaishnava website Since 1997 talented support of many second-generation Krishna devotees, Krishna.com has grown to be the world’s leader among websites dealing with various approaches to Vedic philosophy and culture. Over 3,600 people visit Krishna.com every day (54% of these people are brand new visitors)
  2. E-books saw a 23.6 percent increase from last year with $67 million in sales and a compound growth rate of 55.7 percent since 2002. By 2013, U.S. consumers will spend as much time consuming video as they do sleeping, driven by more PC viewing over the next five years. That’s the finding of a new study from Solutions Research Group. Today, the average American 12 and older spends about six hours a day with video-based entertainment, up from 4.6 hours in 1996. That number will increase to about eight hours in 2013. Video-based entertainment includes video games, Internet video, DVDs and mobile video. But not all areas of the video pie will grow. The study found that PC, Web video and mobile video consumption will rise to about 2.9 hours per day from just under one hour today, while TV likely will shrink in market share. TV viewing will stay constant at about four hours per day. That will place TV at about 47% of the video pie, down from 64% today. TV’s share will stay steady because consumers will watch more TV content on-demand or on digital video recorders and because younger consumers will shift away from TV. Many of them already have. Today, the 12-to-24 age group watches about 42% of its video-based entertainment on TV, compared with the population average of 64%. “ People are spending a lot more time with alternative forms, like PC-delivered video,” said Kaan Yigit, analyst with Solutions Research Group. “We believe the pie is expanding, and the appetite for video is remarkable, and non-video consumption on the net is converting, and there is and will be ambient video everywhere.” Recently the National Center for Educational Statistics released data about distance education at degree-granting postsecondary institutions. This data is worth reviewing because we know that distance education, particularly online, is heavily utilized by adult and other part-time students - the other 85 percent.  While some still question the viability of online learning, more than two out of every three colleges and universities offer credit courses online.  And over 12 million students participate in distance education courses, with 77 percent of the enrollments in online courses, 12 percent in hybrid courses, and 10 percent in other forms of distance delivery.