This is a presentation made as a part of my first semester MBA curriculum

2. INTRODUCTION

3. CURRENT STRUCTURE OF DYSON Board of Directors Finance Logistics R & D Operations HRM Marketing CEO Production

4. Pressures for Global integration Pressures for Local Responsiveness WEAK STRONG S T R O N G W E A K DETERMINATION OF ORGANISATIONAL STRUCTURES Source : Kelly (2009) Functional Regional Product Customer Traditional Structure International Structure 1. 2. 3. 4.

5. PROPOSED STRUCTURE OF DYSON HRM HRM HRM HRM Board of Directors CEO Liaison Production ASIA M L O L O M EUROPE O L M AUS & NZ O L AMERICA M R & D

6. THE CULTURAL ICEBERG Conscious behaviors 1/8 th above the surface Unconscious beliefs and values 7/8 th s below the surface Modified from : Gary R. Weaver (1998)

7. CULTURAL CHALLENGES IN DYSON Challenges Disagreements Retentions Communications Ethnocentrism

8. POSSIBLE SOLUTIONS “ Culture – assimilate it, protect it, value it” Source : Herriot and Pemberton (1995) HCN Strategy (Kelly 2009)

9. Impact of Culture on Use of Information and Knowledge Resources Modified from : De Long, D. and Fahey, L. (2000)

10. INPUT Firm Infrastructure Human Resource Management Technology Development Procurement Inbound Logistics Operations Outbound Logistics Marketing & Sales Services Research & Development Inbound Logistics Operations Outbound Logistics Marketing & Sales Services OUTPUT Modified from : Porter Value Chain Model (1985) adopted from Kelly (2009) Information Flow Information Flow

11. International Organisations for Standardisations

13. Q & A