Deck from GBG Mumbai's April 2014 event on YouTube.

1. Knowledge Series - 3
YouTube – for Marketing and
Content Monetization
April 19th 2014
@GBGmumbai | @sree_raman | @tweetToCm | @sherryShroff

2. What’s GBG?
Using Technology for Business Success

3. What We do?
• Workshops
• Seminars
• GDayX
• WoW Programs

4. All about YouTube

5. The IUP Connect
Chad Hurley, Co-Founder of YouTube is an alumni from www.IUP.edu

6. What we cover today?
• YouTube as a Paid Advertising Platform
• Video Marketing – Organic
• Content Monetization for Video Owners

7. YouTube as a Paid Advertising Platform

8. YouTube as a Paid Advertising Platform

9. YouTube as a Paid Advertising Platform

10. YouTube as a Paid Advertising Platform
How to Get Started?
Just log into AdWords for Video and get started.

11. YouTube as a Paid Advertising Platform
Other Options
• Masthead
• Pre roll
• Custom Channel

12. YouTube as a Paid Advertising Platform
How to Optimize?
• Platform
• Demographics
• Content genre
• Interest Category Marketing (ICM)
• Content Labels

13. YouTube as a Paid Advertising Platform
The Imperatives
1. Don’t sell but Tell stories
2. Try delivering the core message within the first 5-10 seconds
3. Thumbnail for your video and promotional text matters
4. Relevance is the key for having higher CTA
5. Enable Call-to-Action Overlays to drive traffic to your website.
6. Rich experience counts, so make good looking and sounding ads

14. YouTube as a Paid Advertising Platform
But how to make great videos?
Sameer and Sherry will tell you!
You can also go to youtube.com/yt/creators

15. Sameer Pitalwalla is the co-founder and CEO at Culture Machine.
Prior to CM, Sameer headed the digital media vertical for Disney UTV, where
he created, launched and built their digital video division, including their
YouTube, Social Media and Apps presence.
During Sameer’s tenure, Disney UTV reached pole position in viewership,
engagement and monthly active users across YouTube, Facebook and App
Stores respectively, across Asia.
Prior to Disney, Sameer created and built the online video and digital
celebrity business for The Times Group across it’s Television and Web
business.

17. Model, fashion and beauty blogger Scherezade Shroff has recently
launched her new YouTube channel Scherezade Shroff after gaining
20,000 subscribers in her first year blogging for YouTube channel
‘Fashion Tube’, making it one of India’s biggest beauty and fashion
channels.
For the past 10 years she has learnt so much from experimenting with her
own looks and watching and learning from beauty professionals during
her years as model.
Her newly launched channel Scherezade Shroff has DIY’s, beauty &
fashion videos, hair & makeup tutorials and lots of other fun crazy videos!
She always says ”Have fun with fashion, there are no rules!”

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