mBillionth Award is a dedicated platform to explore the latent potential of mobile sector across South Asia; Media phones/mobile communication devices are widely regarded as the “fourth screen” in the market after the cinema, TV and PC. The mBillionth Award is about recognising and felicitating best and innovative mobile content application and service delivery. It is to recognize best content services providing value and worth to mobile applications. [Digital Empowerment Foundation]

1. ORGANIZERS

2. The Ubiquitous Mobile Device
• Media phones/mobile communication devices are widely
regarded as the “fourth screen” in the market after the
cinema, TV and PC
• These handy gadgets can now do anything from allowing
physicians to review patient records on-the-go, to alert drivers
in any city of nearby parking spaces while looking for spot, in
addition to the texting, surfing and calling on many of today's
phones

3. Cellular Phones: The New Mass Media
• Mobile phones have gained increased importance in the
sector of Information and communication technologies for
development in the 2000s and have effectively started to
reach the bottom of the economic pyramid
~ Heeks, Richard, 2008
• Smartphones will outship the global notebook + netbook
market in 2010 and the global PC market (desktop + notebook
+ netbook) in 2012
• Mobile Internet use is growing faster than Internet use and in
5 years the mobile Internet will surpass desktop Internet
~ Morgan Stanley Mobile Internet Report, Dec 2009

4. The Triumph of the Ordinary Cellphone*
• The cellphone has moved to the CENTER of community life in
many places
– In Africa, urban churches record sermons with cellphones,
then transmit them to villages to be replayed
– In Iran and Moldova, cellphones helped to organize popular
uprisings against authoritarian governments
– In India, the cellphone is now used to allow citizen election
monitoring and to equip voters, via text message, with
information on candidates’ incomes and criminal
backgrounds
*The New York Times, April 9, 2010

5. Mobile Empowerment in South Asia
• South Asia is bearing witness to the power of the mobile device
to empower millions with information, content and services
• India has reached 600 million mobile penetrations. Other
countries like Bangladesh and Sri Lanka in South Asia are also
showing great results as mobile users
• The population % coverage of mobiles in this region: India- 46.37,
Bangladesh- 31.11, Sri Lanka- 51 & Pakistan- 59 and the trend is
moving upward each day
• In 2014, India’s will have 1.26 billion people, with mobile
penetration of 1.01 billion, the mobile teledensity > 80%: 8 out of
every 10 Indians will have access to a mobile device (estimates)

6. Mobiles: Challenges & Opportunities
• The power of mobile in meeting knowledge, social and
economic deficits is a challenge in these countries
• Yet, the power of mobile innovations and applications in
content and services delivery is amazing and exponentially on
the rise
• The cellular age is fast accelerating with cell phones magnifying
our larger identity in both individual and collective domains
and in various social, cultural, economic contexts

7. The Need of the Hour
• Give a thrust on mobile for delivering meaningful services,
especially that could empower and enable efficient day-to-day
life for the larger masses
• Facilitate creation of the best of applications, contents, and
services accumulated as examples to drive the government
and industry to ensure they create meaningful opportunities
in last mile mobile content and services
• Governance and development is bound to be better with this

8. Why Mobile Technology?
• Mobile phones are more affordable than computers, require
less infrastructure, do not require the user to have much
technological knowledge or even to be able to read and write,
and are easy to carry from place to place
• They lend themselves to flexible usage (text, voice and two-
way communication), do not require special training, and the
costs of connectivity are relatively low
• Due to the low cost of labour, mobile phones in developing
countries are much cheaper and easier to repair than
computers

9. Why m-Billionth Award?
• mBillionth Award is a dedicated platform to explore the latent
potential of mobile sector across South Asia
• Hundreds of mobile based technologies are coming every day and
there is no platform where such applications, gadgets, service
delivery can get recognized.
• We see the need for creating a benchmark in best innovations of
mobile applications, service delivery and mobile instruments
• mBillionth Award has made a leapfrog in recognizing and promoting
mobile technologies for efficient governance, rural development
and betterment of masses
• This endeavour is about recognising and felicitating best and
innovative mobile content application and service delivery

10. Objectives of m-Billionth Award
I. Recognise mobile innovations and creativity
II. Provide a platform for the innovations into benchmarking in
the mobile industry
III.Provide a wider forum for strategic networking, alliances and
partnership building
IV.Provide a South Asia Congress to exchange ideas, practices and
policy strengths & mobile advocacy
V. Facilitate in building a South Asia network towards campaign
and advocacy in mobile for mass empowerment and inclusive
growth

11. Award Category: m-Travel & Tourism
• Use of Mobile and complementing applications and embedded
services for enriching the information society by aggregating
digital content pertaining to travel and tourism thus help
creating knowledge rich information society
• Offer of travel and tourism related information and services
like real time travel bookings, location and transport
information, including through GPS and GIS

12. Award Category: m-News & Journalism
• Use of Mobile and complementing applications and
embedded services for (multi-lingual) news broadcasting in all
possible media format like text, audio, video, SMS, MMS, etc
• Reaching masses and enabling people with mobile devices for
citizen journalism for local and regional news through
interactive applications like twitter, facebook, and other web
2.0 mobile enabled applications including Mobile 2.0 dynamic
media technology applications

13. Award Category: m-Inclusion
• Use of Mobile and complementing applications and
embedded services for supporting integration haves and have-
nots – individuals, groups, differently abled citizens, women
and children; remote locations, regions into the Information
Society
• Reducing the "digital divide" and "content gap" between
technology-empowered and technology excluded
communities; bridging society through basic, simple and also
multimedia-enabled rich content

14. Award Category: m-Health
• Use of Mobile and complementing applications and
embedded services for developing the consumer-centered
model of health care where stakeholders collaborate to offer
and manage health and environmental issues including health
care system
• Government’s initiatives to offer tele-health and
environmental information and services to reach masses
through mobile and its integrated applications including value
added services (VAS)

15. Award Category: m-Entertainment
• Use of Mobile and complementing applications and embedded
services for delivery of entertainment, games, sports, music,
movies, songs, fashion, and contemporary lifestyle
• Supplying digitized entertainment products and services;
entertaining the user in this world's variety of languages and
multi-media, peer to peer engagements for entertainment
content creation, interactive games, application for sharing
local music, movies, songs and in the process empower the
masses through share of entertainment content

16. Award Category: m-Education & Learning
• Use of Mobile and complementing applications and embedded
services for empowering the education paraphernalia
• Transforming schools, universities and other educational institutions
through interactive, personalized and distributed learning resources
• Providing education(al) services and education management
systems for the rural based educational institutions, especially
schools
• Serving the needs of the learners to acquire knowledge and skills for
a complex and globalizing world
• Creating active m-learning communities and target models and
solutions for mass training, supporting first steps in multimedia for
better learning societies

17. Award Category: m-Government
• Use of Mobile and complementing applications and
embedded services for empowering citizens and serving public
services clients
• Fostering quality and efficiency of information exchange and
communication services in governmental and public
administrative processes; strengthening participation of
citizens in information society decision making

18. Award Category: m-Culture & Heritage
• Use of Mobile and complementing applications and
embedded services for preserving and presenting cultural
heritage in line with the challenges of the future
• Demonstrating valuable cultural assets clearly and
informatively using state-of-the- art technology and new
media platforms on mobile as media
• Supplying digitized products and services; offering the users in
this world's variety of languages and its cultural diversity;
supporting movement from one-way to two-way, from single
to multiple players, interactive cultural diversity and the
synergy between analog and digital platforms on mobile apps
and devices

19. Award Category: m-Business &
Commerce/Banking
• Use of Mobile and complementing applications and
embedded services for Support and optimization of business
processes
• Creation of new business models in commerce like m-
commerce, business to business, business to consumers,
internet security and other areas
• Supporting Small and Medium Enterprise’s on the
marketplace, m-Banking like banking services, Microfinance
and micro-banking through mobile devices, and so on

20. Award Category: m-Environment
• Mobile content and services to encourage sustainable models
of living; smart use of mobile media to promote green
energy; new mobile approaches to monitoring and reducing
pollution; mobile portals and social media applications to
encourage climate controls and holistic environment-friendly
habits.
• Government’s initiatives to offer environmental information
and services to reach masses through mobile and its
integrated applications including value added services (VAS)

21. How to Nominate?
• ONLINE NOMINATION: Nominate your product by filling the
online nomination form here:
http://mbillionth.in/files/2010/03/nomination-form-for-mbillionth-award.doc
• You can nominate as many products and services as you like,
free of charge!
• Send the completed nomination forms to
mbillionth@defindia.net
LAST DATE FOR NOMINATIONS HAS BEEN EXTENDED:
MAY 31, 2010

22. Partners

23. Contact Us
m-Billionth South Asia Secretariat
House No# 44, 3rd Floor, Kalu Sarai,
Near Naraina IIT Academy,
New Delhi-110017
T:-+91-11-26532786/87, +91-11-46080646
Email- mbillionth@defindia.net
Contact Person: - Maria Rizvi