How does NLP Captcha help your brand!

NLPCaptcha | NLPVideo | NLPMobile
“….we have a standard for viewable display
impressions: a minimum of 50 percent of pixels in
view for a minimum of
1 second….
….In-browser video viewability is defined as: a
minimum of 50 percent in view for a minimum of
2 seconds…”

We've written into all of our contracts that our clients insist on at least 95%
human traffic and anything less requires a make good or credit," said Barry
Lowenthal, president of The Media Kitchen, an ad buying agency whose
clients include Victoria's Secret Pink.
“An ad impression must actually make an impression, so at very least it
needs human eyes to see it - and all of it. The viewability issue is well
documented; no matter whose numbers you believe, we need to aggressively
attack this problem with our client, publisher, and ad tech partners.” said Joe
Barone, Managing Partner, Group M. Digital Advertising Operations
http://www.thedrum.com/news/2015/03/12/vibrant-media-adopts-group-m-s-tougher-visibility-guidelines-now-moat-accredited
“We don’t want to be paying for non-human traffic.” said Mark Clowes,
Global Head of advertising at American International Group, the largest
commercial insurer in the country

Sarah Mansfield
VP Global Media
Europe and Americas
“We should get what we pay for.
There is no other medium where that doesn't happen it's as simple as that. The industry
standards are just not adequate enough for us as a big advertiser in this space, and that's
why we are championing viewability.
We are a big spender in digital marketing and we want to ensure we get the best return on
our investment, and that means ensuring, be that programmatic or however our ads are
delivered to consumers, that we get what we pay for and that
our ad is viewed by a consumer. And the industry standards
are just not adequate enough for our requirements”.
Source: http://www.thedrum.com/news/2015/03/05/we-should-get-what-we-pay-unilever-vp-global-media-europe-and-americas-viewability
http://www.thedrum.com/news/2015/03/12/vibrant-media-adopts-group-m-s-tougher-visibility-guidelines-now-moat-accredited

Who is
“viewing”
your
Digital ads

56% online traffic in 2014 driven by
Bots
Non-Humans Consumed
Goes as
high as
32%
Goes as
high as
63%
11 Billion $ wasted …
22% higher than 2013

Average user
exposed to
1700+ ads
per month
82%+
of them
ignore these
ads
BLIND SPOTS
Selective Blindness for Banner Ads

Viewability
56.1%
of ad
impressions
never actually
come in the
viewing frame
Actually
Viewed
Never
came in
the
viewing
Frame

What does this mean???
You Spend 100$
Minus 56% (Wasted on Bots) = 44$
Minus 54% (Never came in View) = 20.24$
Minus 82% (Blind Spots) = 3.65$
Your ROI

…BUT
VIEWABILITY
DOES
NOT
ENSURE
HUMANITY…

Our
Proposition

You get what you pay for … and more!

CAPTCHAS as we used to know
Security Gateway
to prevent malicious
automated bots from
spamming websites

The new generation NLPCAPTCHA
Patent pending NLP
Technology combines
Security with Advertisement
Filters non-Human
Traffic.
Your Brand gets
100% Attention

NLPCaptcha – Real Engagement
• Only Humans are able to solve the Branded Captcha
• End of Blind spots - Dedicated 10-15 seconds of focussed attention
• High Impact Native Engagement in the normal work flow of the user Leading to High Brand recall
• Enhanced User Experience - easy to solve & Associated content value
Traditional Captcha NLPCaptcha
14

NLPVideo – Engaging Pre-rolls
Normal video Nlpvideo
• Make your video campaign more engaging – microsite experience
• Multiple touch points to showcase product features
• Charged only on successful user engagements
• Option to skip by typing the brand message

NLP Mobile Engagement on Mobile
• Advantages of NLPCaptcha & NLPVideo customized for mobile
• Full Screen Format with high impact Engagements
• No more Erroneous/ fraudulent clicks
• Pay only for successful engagements with Real humans

Standard Captcha N-Gage Captcha
Video Captcha
Please click on the Images to see actual Demo
Expando Captcha
Innovative Formats
Engagement Pre-rolls
17
Real User not only Discerns the ad but actually Types/ Engages with your Brand

Your choice of
ad-format
Images/ Animations/ Videos
Reach out to The Real user when he is
Most Attentive
15 seconds of 100% attention
Comments/ Opinion Polls/ logins Registrations/ bookings/ purchases
Your choice of
Platform
Desktop/ laptops/ mobile/ tabs

No
Threat of Bots
No
Blind-Spots
Guaranteed
Viewability
Real User + Real Engagement + Right Targeting
=
Brand Recall + Real ROI

Targeting your audience across genre’s
Social
News
Business
Women
Cookery
Youth
Entertainment
Video Content
Auto
Sports
Finance
Ecommerce
Astrology
Technology
A billion+ ad impressions
Reaching 50 million + UVs
15 million + captchas
solved thru

10 million+ Engagements
Outside India
Country
Approximate
Engagements
United States 28,06,680
Thailand 10,20,467
Spain 10,11,654
Middle East 18,25,272
United Kingdom 4,96,379
Singapore 3,95,284
Canada 2,95,978
Australia 2,50,566
Asia/Pacific Region 2,04,008
China 1,75,409
Others 15,73,590
28%
10%
10%18%
5%
4%
3%
3%
2%
2%
16%
United States Thailand Spain Middle East
United Kingdom Singapore Canada Australia
Asia/Pacific Region China Others

Placements

NLP CAPTCHAS are everywhere…
Used across Genres of Website
• Registrations
• Comments
• Discussion Forums
• Transactions
• Blogs Downloads
• Polls/ Events
• Classifieds
• Product Comparison
• Protecting Email Addresses
• Videos
Used across varied placements

Placement Opportunities
NLPCaptcha
Engage with the right audience at a time when they are most
engrossed
Comments

downloads PollsRegistration
Placement Opportunities
NLPCaptcha

Coming Soon NLP Captcha on
Key Facts:
• 6 lacs+ Daily
Ticket booking
• 20 lacs Daily
Logins
• 8 Crore
Monthly
Captcha solved
• 15 Million
Unique Visitors

Coming Soon NLP Captcha on
Video Inventory
across
200+ websites

250+ Mobile games & apps
Placement Opportunities -
NLPMobile

Standard NLP Captcha
• These will be standard pre rolls
without any engagement integrated
within the same
• Surfer is shown the NLP Captcha
• Surfer requires to type in the code
that is shown within the NLP Captcha.
This will be a word – brand name or a
service which could be blinking or in a
different color.

Engagement NLP Captcha
• A surfer is required to engage with the brand to solve the NLP
Captcha
• This can be done either by dragging an icon from one side to
another or clicking on a yes or no question etc.
• Brands have been using the YES or NO captchas for their research
http://test.nlpcaptcha.in/demo/demo.php?key=2b21ab6cdf31c4425071d6affbeaa631

Expanding NLPCaptcha
http://call.nlpcaptcha.in/demo/demo.php?key=600dde6a5fa32dab06188e
0eb6e72f4d
• Surfer drags the blue dot from
A to Z. The ad expands post the
dragging and validates the
surfer as human

Video Captcha
Surfer is asked to click
on the logo watch the
video ad
Post the click, surfer
watches the brand
video, and is asked to
TYPE the brand name
to validate
DEMO LINK
http://call.nlpcaptcha.in/demo/demo.php?key=75506ab218e021cbee1d84e6b3e02312

NLP N-Gage Pre Roll
Apart from an audio video recall, the user engages with the brand within the ad unit
NormalVideo Pre-Rolls NLP Pre Roll

Gets free coins
&
continues to
play
NLP Mobile

Case Studies

About Us

ENGAGE
a
Real
User
Don’t
Waste
your
Advertising
$$$

Simpli5d Technologies today …
• a pioneer in spam protection on publisher websites
…..drives monetization through brand engagements within their
products NLP Captcha & NLP N-Gage Pre Rolls…
…across 800+ content partners
• Desktop & Mobile

Real Engagement - Real User
with

Few of Our Leading Clients…

Thanks

How does NLP Captcha help your brand!

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