txt web overview

1. txtWeb Imagine the Internet and more on SMS Visit us at www.txtWeb.com

2. Most of the connected people of the world have only a mobile phone without a data plan India Example Broad-band users ~8M Inter-net users ~45M Internet+ mobile data plan users ~50M Mobile phone users ~500M Total population ~1,150M Global approximations Highly connected5-10% Connected40-50% Area of focus Not connected40-55% Short Message Service (SMS) is the most widely used service by the connected populationof the world, with 2.4B active users, or 74% of all mobile phone subscribers Note: Rough approximations to explain the concept. Information is directionally correct Source: Internet & Mobile Association of India, 2009; Wikipedia 2

4. Convenient means faster &/or requiring less conscious effort by user

5. One-Stop Shop

6. Several services accessed through a single number

7. Standardization

8. Innovate

9. Seamless integration

10. Opportunity to impact millions

11. Own what you build

12. Provide Core Platform

13. Support Providers

14. Acquire & Support Users3

15. txtWeb – How does it work? It is simple! – SMS “HELP” to +9192433 42000 It is FREE You will receive a welcome message from txtWeb with tips to help you get started OR You can SMS any of the sample keywords to try one of our already developed apps @movies – to get movie showtimes in your city @cribuzz – to circket live scores @hman – to play hangman @face - to update facebook status @weather – To get info on weather in your city Try over 300+ apps on www.txtweb.com 4

16. txtWeb platform – How it works 5 High level architecture txtWeb Platform Phone Carrier Internet SMS HTTP SMS HTTP Developer APP txtWeb platform enables creation and consumption of interlinked information through SMS

17. txtWeb platform – Example 6 Step1: SMS to 92433 42000 Message: dictionary happy Mobile number : 9991211212 Step 3: HTTP Request: GET URL:/dictionary? Message=happy & Mobile number: <hash> Step 2: Accepts keyword and invokes the App URL Step 4. App Specific logic DeveloperApp txtWeb Platform Phone Carrier Internet SMS HTTP SMS HTTP Externally Hosted Environment Step 5: HTTP RESPONSE: 80 <html> Happy is the same as joy </html> Step 6: SMS to9991211212 Happy is the same as joy

20. txtWeb’s unique solution allows for almost 6x more content to be sent back to the user. Simply amazing!7

21. Platform advantages Simple, easy, open API Platform is programming language agnostic (use what you fancy – Java, PHP, Perl, Python) Platform provides SMS ⇌ HTTP transformation Makes developer’s life simple for delivering web app over SMS Developer focuses on building an HTTP based app No coding work to “integrate” with txtWeb platform Rapid development – Build, test and go live in no time! Emulator provides easy/instant testing Nothing to download for an end-user to use your app – SMS and go! 8

22. What type of apps can I build on txtWeb? txtSite: Get your own site on SMS in less than 5 minutes! Static and structured content Published as information on SMS Zero Code Examples: Restaurant menu/timings, list of holidays txtApp: Can have an app up running in as little as 5 hours Dynamic content Personalized and user session based Implemented as a standard web-based application Programming language independent Examples: PNR status, games , status update Twitter/Facebook 9

23. How to build a txtSite Login to http://txtweb.com Go to Build and List my Apps Create a new keyword Put in text against the keyword created. Click publish. Test your app by sending an SMS. Its that simple!! 10

24. How to build a txtApp 11 Login to http://txtweb.com Go to Build and List my Apps Create a new keyword Map your keyword against an external facing Web URL. Click publish. Test your app by sending an SMS. Its that simple!!

25. 12 Excited? To learn more visit www.txtweb.com

txt web overview

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