1. Please find attached Home Page design for our website. This incorporates best practices
including SEO, Usability and higher Conversion. I have provided several placeholders on the
page. Once you go thru we could have a discussion regarding this. Also, we need the
following from SSU to move forward.
1. The five streams under SSU: What are we going to call them – schools (or) colleges
MBA FMS /Faculty of Performing Art/Faculty of Yoga And
Naturopathy/Governance/Doctorate.
2. One page write-up about each of these streams. From the home page we will have
links to take the visitors there

2. MBA in General Management
Faculty of Management Studies, Sri Sri University
General Management Programme:
This programme offered by Sri Sri University is 2 years MBA programme in general management.
This programme is designed to create and nurture future generation leaders with a perfect blend of
both leadership skills and moral values.
The course is carefully designed to offer both the management teachings as well as ethical and
moral values which are incorporated in the course curriculum. The diversity of programs at the
Faculty of Management Studies creates an environment where students and faculty from varied
backgrounds will be given a platform to network with each other by sharing ideas and perspectives.
One of the most influential parts of any MBA course at SSU-FMS is getting advice from executives in
the industry, as entire AOL community brimming with industry chieftains and high priests of business
world, is ready to better the world around them with such gifts of wisdom.
The MBA program is spread over a total of 23 weeks. Each student will also undergo a two months
internship period. Students will undergo a rigorous academic calendar interspersed with general
leadership modules comprising of Art of Living Programmes, Soft Skills Training and Conferences, in
between the terms.
Pedagogy:
Sri Sri University incorporates a variety of teaching methods involving both lectures blended with
practical applications. University follows case based teachings to bring in the corporate dynamics to
class room teaching. The Course curriculum for General management is framed as per international
standards. Students will walkthrough live simulations, demos, business games, seminars, role plays,
group discussions, and project work to develop analytical, conceptual and decision making skills
which will enable students to not only face the future business challenges but also will help them to
grow as better individual but contributing to the society at large. Evaluations process at Sri Sri
university is both flexible and has academic rigor which is done through series of tests, surprise
quizzes, assignment, case study presentations, live project presentations and other assessments
method which are used to bring in the best out from the students both from academics and practical
view point. Total Credits required to complete the MBA-General Management is 60. Of the 60
credits 35 are Academic Credits and 25 are Non-academic Credits. Summer Project in Trimester IV
and Capstone Project in Trimester in VIII are non-pedagogical academic trimesters.

3. MBA in Entrepreneurship 2012-14,
Faculty of Management Studies, Sri Sri University
Background
The Commission of the European Communities 2003 has noted that entrepreneurial spirit is
the asset responsible for creating employment, competitiveness and the potential to exploit
any sector or business. Schumpeter defines an entrepreneur, “is a person who is willing and
able to convert a new idea or invention into a successful innovation. Entrepreneurship is the
capacity to develop ideas, the process to arrange resources required to exploit opportunities in
the market place, to create opportunities and to achieve success with them. Innovation, the
acceptance of change and risk, the mobilization of resources and the tapping of opportunities
are just some of the factors involved in creating a competitive or sustainable enterprise.
Entrepreneurship ranges in scale from single projects to major undertakings creating many
job opportunities. Many "high value" entrepreneurial ventures seek venture capital or seed
money in order to raise capital to build the business. Many kinds of organizations now exist
to support would-be entrepreneurs including specialized government agencies, business
incubators, science parks, and various NGOs. In more recent times, the term entrepreneurship
has been extended in the form of social entrepreneurship, political entrepreneurship, or
knowledge entrepreneurship. Nevertheless, the indices for enterprise creation in India are low
in compare to other developing countries owing to its institutional and infrastructural
arrangement, leadership and managerial risk taking ability, trade policies, gender related
issues, transparency and accountability. In order to fill this gap, the core curriculum of Sri Sri
University (SSU) SSU MBA in Entrepreneurship is designed to give students an in-depth
mastery of the academic disciplines and applied functional areas necessary to every business
leader‟s success.
PEDAGOGY
MBA in Entrepreneurship is targeted at those individuals who wish to learn more about the
act of identifying a business opportunity and turn opportunity into viable organizations that
create value, and empowers students to develop their own approaches, guidelines, and skills
for being entrepreneurial managers. The MBA in Entrepreneurship Program of SSU would
facilitate valuable teaching, training, case analysis, industrial exposure, lived experience
sharing and presentation require to enhance knowledge in establishing and running a
business. Taught by both full-time professors and practitioners, the core leaves students with
more than just practical knowledge; case-based lessons and collaborative learning models
train students to analyse, decide, and lead. Total Credits required to complete the MBA in
Entrepreneurship is 60. Of the 60 credits 35 are Academic Credits and 25 are Non-academic
Credits. Summer Project in Trimester IV and Capstone Project in Trimester in VIII are non-
pedagogical academic trimesters.

4. Industry Outreach Initiatives
Corporate academics relationship is an important element since it can provide the necessary
skills and knowledge to the students. There have been significant current developments
since it was realised that such tie ups and partnerships are required which will benefit both
in the long run. Management students are the prospective managers and leaders and this
requires them to align their thoughts in that line. This can happen only if students are aware
about the latest trends and dynamics in the industry. As future leaders there is no better
way to learn than from the leaders themselves.
Industry outreach initiative at Sri Sri University is designed keeping in mind the need to have
a close network between the industry and academic institutes. Students at Faculty of
Management studies of Sri Sri University are frequently taken through sessions where they
get a chance to interact and learn from corporate leaders. The invited leaders are from
multiple streams and subjects and speak on the latest trends and developments in the
industry. Some of these leaders are also specifically chosen and invited to speak on a topic
which are of special interests. Such sessions from the corporate also help in bridging the gap
which usually exists in management students who are new to the corporate world. Having a
realistic understanding about the corporate world helps in providing better management
education, this will generate future potentials leaders who are better equipped to face the
corporate challenges.

5. 1 FACULTY OF PERFORMING ARTS
1.1 INTRODUCTION
India has a very rich and glorious tradition of “Performing Arts” , consisting of Theatre,
Dance, Acting, and Music. Performing Arts is an expression of life involving the body as
well as the emotions. From time immemorial “Fine and Performing Arts” have always
played an integral part in the growth and development of the human intellect, across cultures,
across continents, and across time itself. Dance, Art, Music & Drama have been a part of
mankind from the very advent of civilization. These Arts are everywhere in our present day
lives, adding depth and dimension to our environment.
All Indian classical arts forms anchored are on deep spirituality. According to Hindu
mythology towards the end of Tretayuga, people were leading an immorial life. Although
Brahma had gifted manking, the four Vedas, they were not able to follow it due to lack of
discipline. So Brahma decided to create the fifth Veda- it called “Natya Veda”, in which the
process of doing becomes effortless and joyful. The basis for Indian music is a combination of
three art forms – Vocal; and Instrumental music, along with Dance, and these three combined is,
collectively known as” Sangeet “. Natyashastra is considered to be the treatise for the Indian
classical dance.
1.1VISION& MISSION
1.1VISION (put here our art of living dance photo and world dance day photo)
To impart holistic, value-integrated education that develops visionary thinkers with the social
consciousness to lead societal, cultural and economic change.
1.1MISSION (put here also art of living cultural photo)
To equip students to achieve the highest levels of professional ability in a learning atmosphere
that fosters universal human values.
To create centres‟ of excellence for knowledge, education, training and research in arts,
commerce, science, technology, media, healthcare, business, and other fields of study.
To provide a resource centre based in Odisha that provides the opportunity to learn, • teach,
research with relevance to the needs of the economy at local, national and international level.
To Learn, Lead and Serve.

6. 3. Courses offered and their corresponding details
C MBA in General Management
Faculty of Management Studies, Sri Sri University
General Management Programme:
This programme offered by Sri Sri University is 2 years MBA programme in general
management. This programme is designed to create and nurture future generation leaders
with a perfect blend of both leadership skills and moral values.
The course is carefully designed to offer both the management teachings as well as ethical
and moral values which are incorporated in the course curriculum. The diversity of
programs at the Faculty of Management Studies creates an environment where students
and faculty from varied backgrounds will be given a platform to network with each other by
sharing ideas and perspectives. One of the most influential parts of any MBA course at SSU-
FMS is getting advice from executives in the industry, as entire AOL community brimming
with industry chieftains and high priests of business world, is ready to better the world
around them with such gifts of wisdom.
The MBA program is spread over a total of 23 weeks. Each student will also undergo a two
months internship period. Students will undergo a rigorous academic calendar interspersed
with general leadership modules comprising of Art of Living Programmes, Soft Skills Training
and Conferences, in between the terms.
Pedagogy:
Sri Sri University incorporates a variety of teaching methods involving both lectures blended
with practical applications. University follows case based teachings to bring in the corporate
dynamics to class room teaching. The Course curriculum for General management is framed
as per international standards. Students will walkthrough live simulations, demos, business
games, seminars, role plays, group discussions, and project work to develop analytical,
conceptual and decision making skills which will enable students to not only face the future
business challenges but also will help them to grow as better individual but contributing to
the society at large. Evaluations process at Sri Sri university is both flexible and has academic
rigor which is done through series of tests, surprise quizzes, assignment, case study
presentations, live project presentations and other assessments method which are used to
bring in the best out from the students both from academics and practical view point. Total

7. Credits required to complete the MBA-General Management is 60. Of the 60 credits 35 are
Academic Credits and 25 are Non-academic Credits. Summer Project in Trimester IV and
Capstone Project in Trimester in VIII are non-pedagogical academic trimesters.
MBA – General Management
Total No of Trimesters 8
Total No. of Courses 35 (each course is of 1 credit)
Total No. of Field Projects 2
Duration of a Classroom Session 90 minutes
Total no of Sessions per course 20 sessions for 1 credit
Maximum No. of Courses per Trimester 7
Credit Courses 1 Credit course
Ul
MBA in Agribusiness Management
Faculty of Management Studies, Sri Sri University
Background
The term agribusiness refers to various businesses those involved in food production,
including farming, seed supply, agrichemicals, farm machinery, wholesale, distribution,
processing, marketing and retail sales. Agribusiness Industry works on various levels
primarily from growing of crops, vegetables, seeds, animal production, livestock production,
aquaculture, Fishery, herbal and flower products etc. The second level of agribusiness is
processing of crops, seeds, herbs, meat, milk and other agri and allied processed foods. The
third level on which this Industry operates is packaging and branding of these products using
latest technology and selling/serving to the final consumers. Agriculture has now been
playing a vital role in the economic growth of developing countries including the growing
industrialization and its importance has increased agri-products in the several-folds. In India a
major portion of our country GDP comes from agriculture sector which also employ 65
percent of the Indian population (especially rural women) employing over 600 million people
(more than Europe's population), in various roles as farmers, marginal farmers, land less
farmers and labourers. Moreover, now, the food and food-products import-export policies
also play important role in the overall development of any country and the world as a whole.
Indian model of green revolution contributed to the agriculture sector that entered into a
huge transitional phase with historically rapid growth trend after 2002. While strong
technology base R&D was central, the collective work of the scientists, extension
functionaries, policy makers, the political system and above all the farmers is the core. This
was a team effort spearheaded by C. Subramanian, Norman Borlaug, B.P. Pal and M.S.
Swaminathan. „Operation Flood‟ by the National Dairy Development Board in 1970 under
the Chairmanship of Dr. Varghese Kurien has transformed India into the largest producer of
milk and contributed significantly to the country‟s growth trajectory. Government of India,
State Government, various Agriculture Institutions, banks and Agribusiness organizations are
also seriously replication such methods and encouraging the sector towards shifting
agriculture into a market oriented and viable business venture.
Developing countries have less resource to invest in long-term adaptive capacity of farmers
such as public awareness, liquid financial markets and well-built institutional network to

8. increase resilience to climate change and help mitigate critical temperature thresholds and
weather extremes. Further, land resources are shrinking, area under agriculture is reducing
sharply, water resources are depleting and polluting at a fast pace. Thus in a globally
competitive world, bringing into forefront the critical thinking, insightfulness and creative
solution are important for addressing the challenges of our times and competitive advantage.
Agribusiness must be a means to improve the wellbeing of the marginal farmers, landless
labourers and women through value addition, creation of competitive agribusiness
enterprises, technology innovation, commercialization and inventing local solution as “fit for
all size”. The Founder and Chairperson of MS Swaminathan Research Foundation, Padma
Shri (Dr.) M. S. Swaminathan is the board of advisors of Sri Sri University. Dr.Swaminathan
perceives that educated young people will take to farming and farm related enterprises only if
agriculture becomes intellectually stimulating and economically rewarding by means of
partnership with private players and entrepreneur.
Keeping this view in backdrop, MBA Program in Agri-Business Management (ABM) of Sri
Sri University becomes a timely initiative. The course curriculum of ABM is designed to give
students an in-depth mastery of the academic disciplines and applied functional areas
necessary to every agri-business leader‟s success. The unique needs of agribusiness
professionals are comprise of knowledge and skills in elements of agriculture sector policy
issues, technology, marketing, financeand. Further, the complex interplay among primary
producers of agri-food products, small business entrepreneurship, traders and other market
intermediaries in the value chain. The objectives of MBA in ABM are as below:
To create awareness among the students the scope and prospect of sustainable
Agribusiness of any size in India;
To train students the principles and practices of agricultural production, value
addition, systematic marketing, food supply chain, global trends and future
challenges;
To collaborate with reputed agriculture institutions and organizations in India and
abroad, successful agri-entrepreneur and various Government agencies enabling
summer internship and capstan project for students and acquire knowledge through
training and exposure;
To create a new breed of agribusiness professionals needed to manage the
transformation of rural economy and contribution of the agribusiness in developing
economies;
To enhance the sustainability and capability of agricultural enterprises by providing
trained students with knowledge of international standards on food safety, traceability
of food products, local and global trade policies;
To create a platform to motivate and provide systematic guidance to the prospective
students to realize their dream as Agripreneurs.
PEDAGOGY
MBA in Agribusiness Management of SSU would facilitate valuable teaching, training, case
analysis, industrial exposure, lived experience sharing and presentation require to enhance
knowledge and exposure. Taught by both full-time professors and practitioners, the core
leaves students with more than just practical knowledge; case-based lessons and collaborative
learning models those would train students to analyse, decide, and lead. Total Credits
required to complete the MBA-Agribusiness Program is 60. Of the 60 credits 35 are
Academic Credits and 25 are Non-academic Credits. Summer Project in Trimester IV and
Capstone Project in Trimester in VIII are non-pedagogical academic trimesters.

9. MBA – Agribusiness Management
Total No of Trimesters 8
Total No. of Courses 35 (each course is of 1 credit)
Total No. of Field projects 2
Duration of a Classroom Session 90 minutes
Total no of Sessions per course 20 sessions for 1 credit
Maximum No. of Courses per Trimester 7
Credit Course 1 Credit course
MBA in Entrepreneurship 2013-15,
Faculty of Management Studies, Sri Sri University
Background
The Commission of the European Communities 2003 has noted that entrepreneurial spirit is the asset
responsible for creating employment, competitiveness and the potential to exploit any sector or
business. Schumpeter defines an entrepreneur, “is a person who is willing and able to convert a new
idea or inventioninto a successful innovation. Entrepreneurship is the capacity to develop ideas, the
process to arrange resources required to exploit opportunities in the market place, to create
opportunities and to achieve success with them. Innovation, the acceptance of change and risk, the
mobilization of resources and the tapping of opportunities are just some of the factors involved in
creating a competitive or sustainable enterprise.
Entrepreneurship ranges in scale from single projects to major undertakings creating many
job opportunities. Many "high value" entrepreneurial ventures seek venture capital or seed
money in order to raise capital to build the business. Many kinds of organizations now exist
to support would-be entrepreneurs including specialized government agencies, business
incubators, science parks, and various NGOs. In more recent times, the term entrepreneurship
has been extended in the form of social entrepreneurship, political entrepreneurship, or
knowledge entrepreneurship. Nevertheless, the indices for enterprise creation in India are low
in compare to other developing countries owing to its institutional and infrastructural
arrangement, leadership and managerial risk taking ability, trade policies, gender related
issues, transparency and accountability. In order to fill this gap, the core curriculum of Sri Sri
University (SSU) SSU MBA in Entrepreneurship is designed to give students an in-depth
mastery of the academic disciplines and applied functional areas necessary to every business
leader‟s success.
PEDAGOGY
MBA in Entrepreneurship is targeted at those individuals who wish to learn more about the
act of identifying a business opportunity and turn opportunity into viable organizations that
create value, and empowers students to develop their own approaches, guidelines, and skills
for being entrepreneurial managers. The MBA in Entrepreneurship Program of SSU would
facilitate valuable teaching, training, case analysis, industrial exposure, lived experience
sharing and presentation require to enhance knowledge in establishing and running a
business. Taught by both full-time professors and practitioners, the core leaves students with
more than just practical knowledge; case-based lessons and collaborative learning models
train students to analyse, decide, and lead. Total Credits required to complete the MBA in
Entrepreneurship is 60. Of the 60 credits 35 are Academic Credits and 25 are Non-academic

10. Credits. Summer Project in Trimester IV and Capstone Project in Trimester in VIII are non-
pedagogical academic trimesters.
MBA - Entrepreneurship
Total No of Trimesters 8
Total No. of Courses 35 (each course is of 1 credit)
Total No. of Field Projects 2
Duration of a Classroom Session 90 minutes
Total no of Sessions per course 20 sessions for 1 credit
Maximum No. of Courses per Trimester 7
Credit Courses 1 Credit course
YOGA & NATUROPAHTY
Will send tomorrow
4. A 3 or 4 line write up on what SSU's vision is (Refer the Home page; there is a
placeholder for this. I have titled this as 'Creating Responsible Leaders'. If it is ok, we
could go ahead with that otherwise suggest a title)
VISION: TO IMPART HOLISTIC, VALUE-INTEGRATED EDUCATION THAT DEVELOPS VISIONARY
THINKERS WITH THE SOCIAL - CONSCIOUSNESS TO LEAD SOCIETAL AND ECONOMIC
CHANGE.
Find below suggestive tag lines which can go for the FMS banner: The theme of the tag line
is on values and management education.
1)."Values based management education"
2)."Developing the next generation leaders"
3)."School for the next generation leaders"
4)."Value based next generation leaders "
5. Kindly develop few more and finalize taking the views and suggestions of larger
audience which can be shared to Leadinglights as per the mail below.
A good video of our VC sir. Whatever is there on the youtube are not of good quality. We
need a fantastic video where our VC sir talks about what his vision for this university is
ShriDineshji will provide through Mr Abhiram

11. 6. We need all the professional write-ups of our VC sir published after he took over
SSU. We want to collate them on a blog and give a link from our home page to that.
Also, we want to connect VC sir's Twitter A/c
Will send shortly
7. Our Guruji's video. I request Dinesh to suggest an appropriate one apart from
providing 3 or 4 lines for the for this placeholder
(Attached 2 videos)
8. We need finalised Prospectus. We need - 1) soft copy for Online Viewing, 2) PDF for
download & 3) Details of pricing and payment models etc for Online Ordering of
Prospectus (making it easy for people)
Propectus will take another weeks timeie by 20th October
9. I have provided a placeholder for 'Awards' as I heard someone talking about an
Award received by SSU within such a short time. Please share the details of the same
Will send by Monday
10. News so far – please provide us
Will send by Monday
11. Events – Right from the inauguration to every other function that happened in SSU -
including visits by prominent people from Industries for guest lectures etc – please
provide whatever details possible
Will send by Monday
12. Photos. We need authentic photographs…tons of them. It is better to have our own
original photographs for the main banner, Creating Responsible Leaders space and the
five schools.
Will send by Monday
13. I thought of few taglines for the banner – 1) " COME.. EXPERIENCE
LEADERSHIP" 2) "DON'T JUST GRADUATE… BECOME A LEADER 3) "ARE
YOU READY TO BECOME A LEADER" 4) "DARE TO LOOK BEYOND BOOKS
? ". I am looking for more suggestions, please throw few tons of this as well.

12. 1.Puts you on the fast track to leadership.2. Take your leadership abilities to the
next level.3.
14. Any suggestions for the 'Useful Links' section is also welcome
15. Prasanna will send another separate mail regarding the technical side requirements.