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WELCOME TO SOCIAL MEDIA BOOT CAMP

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Sebastian Rusk
Sebastian Rusk

You\'ve probably heard a ton about social media sites like facebook, twitter, and youtube but do you know what they can do to help grow your business? Statistics show that over 70% of adults use some form of social media and that social media plays a HUGE role in influencing people buying decisions. So what are you doing to get your piece of the pie? How are you growing your online presence to build a community of raving fans who supportyour products and services? What would it mean to your business to have loyal customers who tell everyone they know about how much they love YOU? What if every loyal customer brought 2 or 3 more customers to your business? How much would that additional revenue mean to you? But I know what your thinking. You think you don\'t have time for social media. You\'re not sure how to use these platforms in way that generates results. Heck, you my not even be sure what "social media" is. Does Your Business Need Some SOCIAL MEDIA Conditioning? SPREAD THE WORD! Everyone Needs Social Media, EVERYONE! You\'ll learn about... *What is Social Media? *Why do I need it? *What are the most effective Social Media mediums? *Case studies and successful campaigns *Why you need video in your life *Tips, Tricks and Tools *Leaving Boot Camp with a GAME PLAN for Social Media

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WELCOME to BOOT CAMP! Thanks for Joining Us!
What is
is an integrated marketing solution that helps businesses build online communities using social media to create social buzz and local celebrity over their products and services which increases their online presence and word of mouth marketing so they have more customers and die-hard fans.
Social Media 101…
What is Social Media? Networking: Social Networking •Facebook (Wikipedia)…Social •LinkedIn media is media designed Blogs: to be disseminated •Wordpress through social •Blogger interaction, created •Tumblr using highly accessible •Twitter (micro-blog) and scalable publishing Media: techniques. ... •YouTube •Podcasts •Video Blogs (Vlogs)
Create a Plan! 1) What are You Trying to do? 2) Who are You Trying • Branding? to Reach? • Lead Generation? • Community Building? •Businesses? 3) What’s Your Message? •Consumers? •Both? •Are you creating relevant content? •Are you engaging?
Choose Your Arsenal of Networks, but…
Keep it Simple…Less is more!
Add Your Social Networks to your website:
More than 600 million active users • Average user spends more than an hour per day on Facebook • More than 20 million people become fans of Pages each day • 29% of US users are 35 54 • 24.8% of US users are 25 34 www.Facebook.com
Personal Facebook Pages
Facebook business Pages
What Do I Post on my Facebook Wall? • Text • Photos • Videos • Events • Links
•1 Million Followers in 24 hours. •Engagement •Bad train wreck www.Twitter.com
How Do I Choose a Name? •Your Company Name •Something Catchy •Stay Consistent w Your other Brands www.Twitter.com
How Do I Communicate on Twitter? Tweets: You can post text with links … max 140 characters www.Twitter.com
How Do I Communicate on Twitter? Replies: @ replies to engage with users www.Twitter.com
How Do I Communicate on Twitter? DM (direct message) followers www.Twitter.com
Best Twitter Tool… www.TweetDeck.com
Addt’L Twitter Tools… www.Hootsuite.com
VIDEO! www.youtube.com
Why is it important? www.youtube.com
7 reasons… 1. Video is well received on the web 2. Delivers content in a way that adds interactivity – hear, see, connect. 3. Encourages sharing 4. Perfect way to show personality 5. It’s an entertaining way to deliver a message 6. It’s quick and to the point 7. It’s FUN www.youtube.com
Blogs!
Why a Blog?
A Couple OF reasons… 1. Its FREE 2. Most brands are creating blogs versus websites 3. Tells your audience what's happening within your business 4. Allows for Frequent Content Updates 5. Search Engine Ranking (adds relevant information)
Which blog should I use?!
Which blog should I use?!
Tools & Resources Mashable.com - http://mashable.com/guidebook/ SocialMediaExaminer.com – Click on “How to”
Now what?!
Take action!
Create •Create Accounts •Update them DAILY Update •Share them with EVERYONE Share
What if I just don’t have time?!
WE CAN HELP! •Setup •$175 per hour •Maintenance •4 hour minimum •Content •Following
Special boot camp offer! •Pay for 3 hours ($525), get 4th Free! Pay or… Pay •Pay for 4 Hours ($697) get a FREE 30 second Video! ($495 value)
Sebastian Rusk SocialBuzzTV.com 786-273-7875 direct srusk@socialbuzztv.com www.Facebook.com/SocialBuzzTV www.Twitter.com/SocialBuzzTV www.YouTube.com/SocialBuzzTVShow

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WELCOME TO SOCIAL MEDIA BOOT CAMP

  • 1. WELCOME to BOOT CAMP! Thanks for Joining Us!
  • 3. is an integrated marketing solution that helps businesses build online communities using social media to create social buzz and local celebrity over their products and services which increases their online presence and word of mouth marketing so they have more customers and die-hard fans.
  • 5. What is Social Media? Networking: Social Networking •Facebook (Wikipedia)…Social •LinkedIn media is media designed Blogs: to be disseminated •Wordpress through social •Blogger interaction, created •Tumblr using highly accessible •Twitter (micro-blog) and scalable publishing Media: techniques. ... •YouTube •Podcasts •Video Blogs (Vlogs)
  • 6. Create a Plan! 1) What are You Trying to do? 2) Who are You Trying • Branding? to Reach? • Lead Generation? • Community Building? •Businesses? 3) What’s Your Message? •Consumers? •Both? •Are you creating relevant content? •Are you engaging?
  • 7. Choose Your Arsenal of Networks, but…
  • 9. Add Your Social Networks to your website:
  • 10. More than 600 million active users • Average user spends more than an hour per day on Facebook • More than 20 million people become fans of Pages each day • 29% of US users are 35 54 • 24.8% of US users are 25 34 www.Facebook.com
  • 13. What Do I Post on my Facebook Wall? • Text • Photos • Videos • Events • Links
  • 14. •1 Million Followers in 24 hours. •Engagement •Bad train wreck www.Twitter.com
  • 15. How Do I Choose a Name? •Your Company Name •Something Catchy •Stay Consistent w Your other Brands www.Twitter.com
  • 16. How Do I Communicate on Twitter? Tweets: You can post text with links … max 140 characters www.Twitter.com
  • 17. How Do I Communicate on Twitter? Replies: @ replies to engage with users www.Twitter.com
  • 18. How Do I Communicate on Twitter? DM (direct message) followers www.Twitter.com
  • 20. Addt’L Twitter Tools… www.Hootsuite.com
  • 22. Why is it important? www.youtube.com
  • 23. 7 reasons… 1. Video is well received on the web 2. Delivers content in a way that adds interactivity – hear, see, connect. 3. Encourages sharing 4. Perfect way to show personality 5. It’s an entertaining way to deliver a message 6. It’s quick and to the point 7. It’s FUN www.youtube.com
  • 26. A Couple OF reasons… 1. Its FREE 2. Most brands are creating blogs versus websites 3. Tells your audience what's happening within your business 4. Allows for Frequent Content Updates 5. Search Engine Ranking (adds relevant information)
  • 27. Which blog should I use?!
  • 28. Which blog should I use?!
  • 29.
  • 30.
  • 31. Tools & Resources Mashable.com - http://mashable.com/guidebook/ SocialMediaExaminer.com – Click on “How to”
  • 34. Create •Create Accounts •Update them DAILY Update •Share them with EVERYONE Share
  • 35. What if I just don’t have time?!
  • 36. WE CAN HELP! •Setup •$175 per hour •Maintenance •4 hour minimum •Content •Following
  • 37. Special boot camp offer! •Pay for 3 hours ($525), get 4th Free! Pay or… Pay •Pay for 4 Hours ($697) get a FREE 30 second Video! ($495 value)
  • 38. Sebastian Rusk SocialBuzzTV.com 786-273-7875 direct srusk@socialbuzztv.com www.Facebook.com/SocialBuzzTV www.Twitter.com/SocialBuzzTV www.YouTube.com/SocialBuzzTVShow