Appsolutely Essential Presnetation to the American Chamber of Commerce Hong Kong November 2014 Why mobile is eating the world and apps rule on mobile What are companies doing in mobile across start ups and industries targeting different stakeholders from local app developers to global industry giants How should you get into mobile app and where to start

1. App-­‐solutely
Essen.al
November
2014

2. 2
Founder
&
CEO
of
Exicon
20
Years’
in
So?ware,
Mobile
and
Internet
Sun
Microsystems,
Lucent
and
Siemens
Successfully
mobile
network
to
China
Unicom
Top
50
Global
Mobile
Entertainment
Chairman
Emeritus
of
MEF
Advisor
and
Mentor
http://www.exiconglobal.com/about-us/

3. 3
API
Management
Logistics
for Apps
Applica0on
Promo0on
Applica0on
wholesale
distribu0on
Analy0cs
&
Tracking
App
Locker
Applica0on
Brief
Builder
Developer
Resource
Management
http://www.exiconglobal.com/

4. 4
Appcessorize!

5. 5

6. 6
So?ware
is
ea.ng
the
world
- 1 - 7
Market Cap Change in 5 Years in US$ B
- 38
+ 4
- 106
+ 427
+ 71
+ 1
1.5
- 78
+ 73 2.5

7. 7
Follow
@benedictevans

8. 8
Technology
is
selling
to
everyone
By 2020 80% of the adults on earth will have a smartphone
Source: World Bank, GSMA, a16z

9. 9
Everyone
has
a
supercomputer
A new iPhone CPU has 625 times more
transistors than a 1995 Pentium
Source:
Apple,
Intel,
a16z
in
their
pocket

10. 10
Mobile
is
more
important
than
the
desktop
Cannibalizing Desktop as search
volumes decline
More than half of Google’s revenue ……
Source: eMarketer
Source: AJ Kobo

11. More
.me
is
spent
in
apps
11
than
on
all
the
web
Source: ComScore, Flurry Analytics

12. 12
Source: Technographics, Forrester
Asia more than anywhere
“Mobile Mind Shift Index”
Device
20
Access
40
Locations
40
MMSI
100
+ + =

13. Paid-­‐for
Downloads
13
Source:
Gartner,
IHS
Electronics
&
Media,
ComScore
89%
free
2012
2013
2014
2015
2016
Free
Downloads
2017
95%
free
63,985
102,062
268,692
Apps
Downloaded
in
2014
140,000,000

14. 14
App-­‐solutely
Essen.al

15. 15

16. 16

17. 17
Drama.c
enterprise
investment
in
mobile
apps
2011 2012 2014
Source: Forrester
$19B
$69B
$114B
In just 3 years
Lead by Marketing & Line of
Business
Source: Altimeter

18. 18
Banks

19. 19
Your
App-­‐investments
22 Total Number of
Apps
8 + 4 9 1

20. 20

21. 21
Your
App-­‐investments
13 Total Number of
Apps
4 +1 3 5

22. 22
Auto
industry

23. 23

24. 24
For
a
whole
Industry:
Automo.ve
Or
Api-­‐fy
it
at
core…

25. 25
For
a
whole
Industry:
Automo.ve
And
then
you
need
to
manage
Partners
&
Apps
Applica.ons
Partners

26. 26
hCp://www.exiconglobal.com/report-­‐download/iot-­‐Kmeline

27. 27

28. 28

29. 29

30. 30
Training

31. 31
Efficiencies
Booking Expenses Navigation
Inventory management Hotel Housekeeping

32. 32

33. 33
2013
80 Billion
2016
300 Billion

34. 34
(Marketing + IT budgets) x 20% = D&D = 50% Global + 50% Local
IT Budget
Marketing Budget
D&D 20%
50% Global
50% Local
Development
&
Deployment

35. 35

36. 36

37. 37

38. 38
The
Cost
Of
Poor
Performance
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get your points back!
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Cancel

39. 39
The
Cost
Of
Poor
Performance

40. 40
Complexity
of
App
Distribu.on
&
Management
Web Browser
Native
Application
Operating
System

41. 41
Ecosystems
infograph

42. 42
For
your
app
Development
Traditional
Agency
Legacy
IT
Company

43. 43
1. Find
the
right
developer
2. Track
accordingly
3.
Manage
apps
the
ecosystem
4.
Build
for
iOS
first

44. 44
Stefan
Rust
Founder
&
CEO
|
EXICON
LogisKcs
for
your
Apps
E:
stefan@exiconglobal.com
www.exiconglobal.com