Seo Presentation Feb2010

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Stacey Rynders

SEO 101

Self Improvement Technology Design

SEO and the Startup: What is SEO and why should you care?

What is SEO? ,[object Object],[object Object]

What is SEM? ,[object Object],[object Object]

Why care about SEO? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ I will see results immediately.” ,[object Object],[object Object],[object Object],[object Object],[object Object]

“ I can buy my way to the top” ,[object Object],[object Object],[object Object],[object Object],[object Object]

“ It’s all about keywords.” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Page Rank & how do I improve it? ,[object Object],[object Object],[object Object],[object Object]

Search Ranking = Relevance * PageRank ,[object Object],[object Object],[object Object],[object Object],[object Object]

Bookmarking Sites + Listings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to acquire hits? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

In the Land of Code ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Title & Description Tags ,[object Object],[object Object]

URL Structure ,[object Object],Good Structure

Selecting an SEO Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Helpful Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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