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Questionnaire Design Business Research

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QUESTIONNAIRE DESIGN PRESENTED BY: ROHIT CHANDRA SIMRANJEET SINGH RAJAN MITTAL PARMEET SINGH MANVIR SINGH
“ It is not every question that deserves an answer.” Publius Syrus (roman,1st century B.C.)
A Good Questionnaire Appears ,[object Object],[object Object]
QUESTIONNAIRE DESIGN: AN OVERVIEW OF THE MAJOR DECISIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PHRASING QUESTIONS ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Fixed-Alternative Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Structured Unstructured Undisguised Disguised Classifying Surveys by Degree of Structure and Degree of Disguise Example: Typical descriptive survey with straight-forward, structured questions Example: Survey with open-ended questions to discover “new” answers or focus group interview Example: Survey interview to measure brand A’s image versus competitive brands’ images or brand recall (unaided recall) Example: Projection techniques used mostly for exploratory research
PHRASING QUESTIONS FOR SELF-ADMINISTERED TELEPHONE AND PERSONAL INTERVIEW SURVEYS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ART OF ASKING QUESTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT IS THE BEST QUESTION SEQUENCE? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT IS THE BEST LAYOUT? ,[object Object],[object Object]
LAYOUT OF TRADITIONAL QUESTIONNAIRE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
LAYOUT OF INTERNET QUESTIONNAIRE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
 
SOFTWARE THAT MAKES QUESTIONNAIRE INTERACTIVE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW MUCH PRE TESTING AND REVISING ARE NECESSARY ? ,[object Object],[object Object],[object Object],[object Object]
Designing Questionnaires for Global Markets ,[object Object],[object Object],[object Object]
THANK YOU LMT School Of Management

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Questionnaire Design Business Research

  • 1. QUESTIONNAIRE DESIGN PRESENTED BY: ROHIT CHANDRA SIMRANJEET SINGH RAJAN MITTAL PARMEET SINGH MANVIR SINGH
  • 2. “ It is not every question that deserves an answer.” Publius Syrus (roman,1st century B.C.)
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  • 12. Structured Unstructured Undisguised Disguised Classifying Surveys by Degree of Structure and Degree of Disguise Example: Typical descriptive survey with straight-forward, structured questions Example: Survey with open-ended questions to discover “new” answers or focus group interview Example: Survey interview to measure brand A’s image versus competitive brands’ images or brand recall (unaided recall) Example: Projection techniques used mostly for exploratory research
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  • 29. THANK YOU LMT School Of Management