This is a session I led last week in West Virginia. I spoke to 100 nonprofit leaders about Gen Y, social media, and why they need a detailed strategy in place in order to be effective.
12. Work with strategic partners to ease the learning curve
13. Top two reasons most nonprofits want to use social media: Free Everyone Else is Doing It
14. Those are the two worst reasons to start using social media.
15. When nonprofits should use social media: To start conversations with a new audience To deepen conversations with an existing audience To make all conversations more efficient
16. strategy Who are you talking to? Who do you want to talk to? What are you saying? Can people understand you? What tools are you using? Are you using new media? Are people talking about you? Is anyone listening? Who’s talking back? Can people have a conversation with your organization? Are you saying something that matters? Do you understand the changing media landscape? What’s next? Who’s speaking for you?
17. Benefits of a Social Media Strategy A Social Media Strategy helps your organization have a consistent message and voice A Social Media Strategy helps link your online outreach to your organization’s traditional media initiatives A Social Media Strategy can help increase the amount and depth of advocacy your organization does
27. It’s about the future of your fundraising. In its first year, Causes raised $2.5 million on Facebook and MySpace. Generation Y currently controls more than $211 billion in spending power.
28. It’s about the future of your clients. According to the Corporation for National and Community Service, the growth rate of college student volunteers (approximately 20%) is more than double the growth rate of all adult volunteers (9%). In 2005, approximately 30.2 percent of college students volunteered, exceeding the volunteer rate for the general adult population of 28.8 percent.
29. The future of your organization depends upon it. It’s about the future of your workplace. According to Deloitte and Touche, over 1/3 of our work force will need to be replaced in the next 20 years. According to the Bridgespan Group, nearly 640,000 new senior managers will be needed in the nonprofit sector in the next 10 years.