5. Agency.com creates experience led campaigns that are accountable to measurable objectives.
6. What does “experience led” mean? VS. Traditional approach Integrated Campaign: Translate TV to all other relevant media Big Idea: Television Agency.com approach Integrated Campaign: Use all relevant media to draw people into the interaction idea. Big Idea: Brand Interaction
7. Every customers journey is unique. We connect the dots to create a fully integrated consumer experience awareness consideration purchase service loyalty PR TV Radio Print Direct Mail Store Call Center Store Mail Search IM/Chat Blogs 3 rd Party Site Online Ads Email Digital OOH Website Mobile IM/Chat Blogs Email Newsletter Interactive Non-Interactive Mobile Digital TV IM/Chat OOH Word of Mouth Landing Page Brand Micro-sites POS POS Packaging Email Call Center 3 rd Party Sites Blogs