Oxford University Press (OUP) is seeking to expand digital revenue opportunities through partnerships with scholarly societies. As the largest university press, OUP publishes over 270 journals and 7,000 new titles annually. While societies remain conservative regarding digital products, OUP is working to build understanding of revenue-generating options like banner ads, sponsorships, and ads within abstracts and articles. OUP tailors a digital roadmap for each society and sees growth in advertising programs thus far without negative user feedback. Future plans include further society education, expanding beyond medicine, and more targeted advertising.

1. Digital Revenue Innovation in Scholarly Publishing
Expanding industry-related revenue opportunities in the digital arena
Amy Clarke Luchsinger, Director of Corporate Sales
Digital Innovation with Society Partners
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2. Oxford University Press (OUP)
Introduction
• Founded in 1478
• Part of Oxford University and a non-
profit organization
• Largest university press in the world:
larger than all other US and UK
university presses combined
• We have a presence in 51 countries
• We employ 6,000 people worldwide –
the majority outside the UK and US
• We publish approximately 270
journals, 150 of which are Society
owned, and 7,000 new titles each
year
John Fell

3. Journals
Over 270 journals representing a wide range of disciplines
• Medicine
• Law
• Economics
• Biology
• Education
• Technology
• Music
• Mathematics
• Religion
• Philosophy
• Social Science
• Public Health
• History
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4. OUP’s Digital Approach
• Societies remain conservative in regard to
digital revenue-generating products
• Significant time and effort is spent on
building the digital knowledge required for
approval
• Society gets the final say on what type and
location of advertising and/or sponsorship
• Every Society is different and we must be
flexible in order to meet their needs
• Customized Digital Roadmap
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5. OUP’s Digital Product Suite
• Banner Advertising
– Leaderboard, Skyscraper, Rectangul
ar Box, Mid-Page Units
– Homepages, Search
Results, Abstracts, Article Level
• Online Sponsorships
– Collections, Quick Polls, Most
Viewed/Downloaded
• Microsites
• Apps (in development)
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6. Ads on Abstract Pages
Ads on abstract pages
• Added 4 new
advertisers
• Available
impressions
increased by 200%
• No negative
feedback from
users
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7. Ads at the Article Level
Ads appear on full text content
• Revenues increased 30%
in first 6 months
• No negative user
feedback
• Random serving meets
society and
advertiser needs
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8. What’s Next?
• Ongoing Society education
• Expansion beyond medicine
• Cross-journal buys
• Contextual and behavioral targeting
• Books & Journal content combinations
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9. Questions?
Thank you!
Amy Clarke Luchsinger
Amy.luchsinger@oup.com
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