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Scholarship 2.0: Creating an Online Community Society for Scholarly Publishing 2009 Annual Meeting May 28, 2009 Jocelyn Dawson Journals Direct Marketing Coordinator Duke University Press
What Duke University Press is doing • Blog • Facebook • Twitter • YouTube channel • Duke University Press Web site
What Duke University Press is doing Nature Network © 2009 Nature Publishing Group
Goals • Build brand identity • Communicate with readers and authors • Promote content • Revenue? Unsure.
First Steps: boundary 2’ and Pedagogy’ Blogs s s blog no longer available
Be open.
Have realistic ideas about how much time social networking requires.
Duke University Press Blog Features • Events • Recent titles • Authors and titles in the news • Book prizes • Photos of authors at conferences • Guest posts by authors
Duke University Press Facebook Duke D on on Facebook Features • Links to free content • Recent titles • Contests and prizes • Links to news on the blog
Duke University Press on Facebook
Be willing to experiment.
Think of Facebook as a newsfeed for your community.
Duke University Press on YouTube Features videos by authors and DUP staff members. Successful videos •author Negar Mottahedeh on Iranian cinema (1,396 views in three months) •acquisitions editor Ken Wissoker (557 views in one month)
Duke University Press on Twitter Duke University Press on Twitter • Promote free content • Share news about authors and titles • Promote events • Retweet news • Generate conversation
Twitter Metrics Sites Twitter Metrics • TweetStats.com • Twitalyzer.com • Retweetrank.com • TweetEffect.com • Qwitter (useqwitter.com)
TweetEffect.com TweetEffect.com
Provide useful information. Retweet. Link outside of Twitter.
Duke University Press Web Site (redesign coming soon) Features • Reading lists • A“ recommend to a friend” feature • A course adoption page with recommendations from educators • The ability to add social networking tags (delicious, digg, Facebook, etc.)
Points to Consider consider • Think about how frequently you want to communicate and how much time you can commit. • Decide who should be the voice of the organization. • Strive for balance. • Consider what the benefits or incentives are for the user.
Who should build the community? • Publishers • Societies • Journals • Conference organizers • Individuals (ex: Savage Minds blog)
Duke University Press Duke University Press Blog: www.dukeupress.typepad.com Facebook: http://www.facebook.com/pages/ Durham-NC/Duke-University-Press/15552063377 Twitter: twitter.com/dukepress YouTube channel: www.youtube.com/user/duppublicity Duke University Press Web site: dukeupress.edu
Questions? Questions? Jocelyn Dawson Direct Marketing Coordinator, Journals jdawson@dukeupress.edu

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3 b.2

  • 1. Scholarship 2.0: Creating an Online Community Society for Scholarly Publishing 2009 Annual Meeting May 28, 2009 Jocelyn Dawson Journals Direct Marketing Coordinator Duke University Press
  • 2. What Duke University Press is doing • Blog • Facebook • Twitter • YouTube channel • Duke University Press Web site
  • 3. What Duke University Press is doing Nature Network © 2009 Nature Publishing Group
  • 4. Goals • Build brand identity • Communicate with readers and authors • Promote content • Revenue? Unsure.
  • 5. First Steps: boundary 2’ and Pedagogy’ Blogs s s blog no longer available
  • 7. Have realistic ideas about how much time social networking requires.
  • 8. Duke University Press Blog Features • Events • Recent titles • Authors and titles in the news • Book prizes • Photos of authors at conferences • Guest posts by authors
  • 9. Duke University Press Facebook Duke D on on Facebook Features • Links to free content • Recent titles • Contests and prizes • Links to news on the blog
  • 10. Duke University Press on Facebook
  • 11. Be willing to experiment.
  • 12. Think of Facebook as a newsfeed for your community.
  • 13. Duke University Press on YouTube Features videos by authors and DUP staff members. Successful videos •author Negar Mottahedeh on Iranian cinema (1,396 views in three months) •acquisitions editor Ken Wissoker (557 views in one month)
  • 14. Duke University Press on Twitter Duke University Press on Twitter • Promote free content • Share news about authors and titles • Promote events • Retweet news • Generate conversation
  • 15. Twitter Metrics Sites Twitter Metrics • TweetStats.com • Twitalyzer.com • Retweetrank.com • TweetEffect.com • Qwitter (useqwitter.com)
  • 17. Provide useful information. Retweet. Link outside of Twitter.
  • 18. Duke University Press Web Site (redesign coming soon) Features • Reading lists • A“ recommend to a friend” feature • A course adoption page with recommendations from educators • The ability to add social networking tags (delicious, digg, Facebook, etc.)
  • 19. Points to Consider consider • Think about how frequently you want to communicate and how much time you can commit. • Decide who should be the voice of the organization. • Strive for balance. • Consider what the benefits or incentives are for the user.
  • 20. Who should build the community? • Publishers • Societies • Journals • Conference organizers • Individuals (ex: Savage Minds blog)
  • 21. Duke University Press Duke University Press Blog: www.dukeupress.typepad.com Facebook: http://www.facebook.com/pages/ Durham-NC/Duke-University-Press/15552063377 Twitter: twitter.com/dukepress YouTube channel: www.youtube.com/user/duppublicity Duke University Press Web site: dukeupress.edu
  • 22. Questions? Questions? Jocelyn Dawson Direct Marketing Coordinator, Journals jdawson@dukeupress.edu