1. The Blogging
Process
Jill O’Neill
SSP TMR
September 6, 2008

3. What’s The Appeal
 Communication
 Visibility/Awareness
A blog is a communication style and a venue as
well as a technology – Blogwars, David
Perlmutter
A good blog is written by a blogger who thinks
longer, works harder and obsesses more. –
Merlin Mann, http://www.43folders.com

4. Five Years of Blogging
 Brief News Items
 Industry Event Coverage
 Book reviews

5. Resources
 Hardware – laptop, netbook, smart phone
(your option)
 Web access
 Software – Blogger, Wordpress, Typepad
 Social networking platforms (Ning, Facebook,
etc.)

6. How fast do you write?
 90 minutes to compose 1200 words
(including identification, addition of links
and any graphics)
 60 minutes to compose 500-600 words
 10 minutes to compose a news item (two
sentences with a single link)

7. Alternatively, there is micro-
blogging
 Twitter, Pownce, Plurk, etc.
 Form of text messaging
 Post via phone, IM, Web
 Viral dissemination of personal, local, or
national updates

8. Process
 News items (50 words or less)
 EPS Presentation on UK Scholarly Journals – 10/12/2006
Interesting analysis of UK scholarly publishing situation. You'll
want to download the EPS powerpoint presentation from that
linked page to get a quick sense of the baseline findings.
 Automated Content Access Protocol – 10/10/2006
Geoffrey Bildur over at the Scholarly Information Strategies blog
[Rants, Raves and News] has some interesting insights into the
announcement last week at the Frankfurt Book Fair regarding
ACAP (Automated Content Access Protocol). Definitely worth a
read!

9. More Process
 Meeting Coverage, Book Reviews
 Google Docs or Open Office
 Take notes – then compose
 Ideally, two or three paragraphs
 Post directly from Google Docs to Blogger
 Subsequent edits in Blogger

10. Tools
 Browsers improving
 IE8, Google’s Chrome (beta)
 Firefox
 Customizable functionality
 Add-ons
 Flock Browser
 Underlying code same as Firefox
 More tightly integrated functionality

11. Gaining and Measuring Readership
 Traffic comes from:
 Google searches
 Viral dissemination
 Measurement
 GoogleAnalytics
 Feedburner

12. Thank you!
jilloneill@nfais.org
jillmwo@gmail.com

13. Slacking Off
 I see things I'd like to blog but at least 25+ other bloggers already
have covered it. I want to be original but don't trust my writing
skills to make a post that doesn't just say 'me, too!'
 Too often I just share a link or an article instead of blogging it, I
guess. The Social Tools are eating away at each other.
 Work is slamming me. Sometimes I think my poor old brain just
can't process enough and there are no hardware upgrades for
that particular processor...yet.
 When I'm not working, I am a mom, wife, avid reader and geek. In
that order.
 I still have to sleep. I'd stop to do all the things I'd love to do in a
single day!
 Posted by Marianne on 8/27/2008 05:34:00 PM