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21st Century Rights
   Management


         Dr Alicia Wise
  Publishers Licensing Society
• We’ on a sort of grail
     re
  quest to…
   – Make content available
     nobly
   – Defend the innocent from
     piracy
• 21st century rights
  management
• Why rights still matter
• Some practical ideas to
  get started on the quest
21st c. rights management


    “
    The answer to the
      machine is in the
      machine”
              Charles Clark




3
Why rights still matter
     “...for the encouragement of learning, by vesting
    the copies of printed books in the authors or
    purchasers of such copies… ”
                               The Statute of Anne


    “ promote the progress of science and useful
     To
    arts, by securing for limited times to authors and
    inventors the exclusive right to their respective
    writings and discoveries”
4    Article 1, Section 8 of the US Constitution
Practical ideas, 1
         • Embrace XML
           – for production,
             formats, product
             information and rights
             metadata
           – StartwithXML Forum in
             London 2/9/09
           – Survey at
             http://www.surveymon
             key.com/s.aspx?sm=w
             AUoAZuCDuPqYOxL
             Hf4yZw_3d_3d
Practical ideas, 2
         • Don’stint on security
              t
            – Investigate watermarks
              such as date/time stamps
            – DRM can be very useful,
              but be aware that it will
              currently cause problems
              for people with print
              disabilities
            – Think about ‘social DRM’
            – Look for online
              infringements, and take
              action
               • A detection pilot is
                 underway
               • The Copyright
                 Infringement Portal is
                 fantastically useful
www.copyrightinfringementportal.com
Practical ideas, 3
•Have clear, easy, satisfying agreements
  –Be green! Recycle!
  –Communicate these in a legal form, a
   machine-readable form, and a form
   meaningful to human beings
  –Available for purchase, if needed, where the
   content is found
21st c. approaches
1. Standards for permissions communication
 – ACAP, Creative Commons, PLUS, ONIX-PL

2. Services
 – Attributor, Clip&Copy, eClips, iCopyright,
   Grant Permission Online, OZMO,
   RightsConnect, RightsLink

3. Registries
 – ARROW, the Book Rights Registry
Sales        Customers
                         Content Platforms
                                              Intermediaries


                                                                 consumer
                        Open web content
                                                iCopyright
                                                Rightslink
    Rightsholder
                      Protected web content                        library


                                                     eClips
                                                   iCopyright

                    Aggregated protected content
                                                                  business

ACAP and ONIX,               Content + Rights
the lingua franca             Money + Usage Reports
of rights
– Use ONIX standards for        ONIX Example 1
  communicating product
  and rights information in     ONIX Example 2
  machine readable form

– http://www.editeur.org/onix
  _licensing.html

– If procuring any sort of
  publishing system, ask that
  it is ONIX-PL compliant
Chasing the grail game plan…
•Embrace XML
•Don’ stint on security
      t
•Have clear, easy to enter, satisfying
 agreements (for lawyers, machines, and
 humans)
•Dabble with a few of the innovative
 services out there, and interact with these
 services via ONIX wherever possible
a.wise@pls.org.uk



   THANKS!

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Seminar1.2

  • 1. 21st Century Rights Management Dr Alicia Wise Publishers Licensing Society
  • 2. • We’ on a sort of grail re quest to… – Make content available nobly – Defend the innocent from piracy • 21st century rights management • Why rights still matter • Some practical ideas to get started on the quest
  • 3. 21st c. rights management “ The answer to the machine is in the machine” Charles Clark 3
  • 4. Why rights still matter “...for the encouragement of learning, by vesting the copies of printed books in the authors or purchasers of such copies… ” The Statute of Anne “ promote the progress of science and useful To arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries” 4 Article 1, Section 8 of the US Constitution
  • 5. Practical ideas, 1 • Embrace XML – for production, formats, product information and rights metadata – StartwithXML Forum in London 2/9/09 – Survey at http://www.surveymon key.com/s.aspx?sm=w AUoAZuCDuPqYOxL Hf4yZw_3d_3d
  • 6. Practical ideas, 2 • Don’stint on security t – Investigate watermarks such as date/time stamps – DRM can be very useful, but be aware that it will currently cause problems for people with print disabilities – Think about ‘social DRM’ – Look for online infringements, and take action • A detection pilot is underway • The Copyright Infringement Portal is fantastically useful
  • 8. Practical ideas, 3 •Have clear, easy, satisfying agreements –Be green! Recycle! –Communicate these in a legal form, a machine-readable form, and a form meaningful to human beings –Available for purchase, if needed, where the content is found
  • 9. 21st c. approaches 1. Standards for permissions communication – ACAP, Creative Commons, PLUS, ONIX-PL 2. Services – Attributor, Clip&Copy, eClips, iCopyright, Grant Permission Online, OZMO, RightsConnect, RightsLink 3. Registries – ARROW, the Book Rights Registry
  • 10. Sales Customers Content Platforms Intermediaries consumer Open web content iCopyright Rightslink Rightsholder Protected web content library eClips iCopyright Aggregated protected content business ACAP and ONIX, Content + Rights the lingua franca Money + Usage Reports of rights
  • 11. – Use ONIX standards for ONIX Example 1 communicating product and rights information in ONIX Example 2 machine readable form – http://www.editeur.org/onix _licensing.html – If procuring any sort of publishing system, ask that it is ONIX-PL compliant
  • 12. Chasing the grail game plan… •Embrace XML •Don’ stint on security t •Have clear, easy to enter, satisfying agreements (for lawyers, machines, and humans) •Dabble with a few of the innovative services out there, and interact with these services via ONIX wherever possible
  • 13. a.wise@pls.org.uk THANKS!