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1294
010001
INSTRUCTIONS TO CANDIDATES
Use black ink or black ball-point pen.
Answer three questions: one question from Section A and two questions from Section B. You must
use a different media industry for each question you choose.
Once you have chosen your questions, fill in the box above.
INFORMATION FOR CANDIDATES
The number of marks is given in brackets at the end of each question or part-question.
You are reminded that assessment will take into account the quality of written communication used
in your answers.
You are reminded that this paper is synoptic and so will test understanding of the connections
between the different elements of the subject.
JD*(S14-1294-01)
Surname
Other Names
Candidate
Number
2
Centre
Number
© WJEC CBAC Ltd.
GCE A level
1294/01
MEDIA STUDIES – MS4
Media – Text, Industry and Audience
A.M. TUESDAY, 10 June 2014
2 hours 30 minutes
For Examiner’s use
only
Question
Media Industry
Chosen
Maximum
Mark
Mark
Awarded
Section A 30
Section B 30
Section B 30
Total 90
2
(1294-01)© WJEC CBAC Ltd.
Answer one question from Section A and two questions from Section B.
Once you have chosen your questions, fill in the box on the front page of this Answer Book.
You must use a different media industry for each question.
For each industry, you must refer to the three main texts you have studied.
SECTION A: TEXT
Answer one question from this section.
You must refer to the three main texts you have studied in each answer.
Either,
A1.	 To what extent do your three main texts challenge genre conventions?	 [30]
Or,
A2.	Explore the key gender representations in your three main texts. 	 [30]
SECTION B: INDUSTRY AND AUDIENCE
Answer two questions from this section, using a different media industry for each.
You must refer to the three main texts you have studied in each answer.
B1.	Discuss the marketing strategies used by your selected industry. Refer to your three main
texts.	[30]
B2.	 How important are high production values to your three main texts?	 [30]
B3.	 Explore the different ways audiences respond to your three main texts. 	 [30]
B4.	To what extent do your three main texts target a mainstream audience?	 [30]
(1294-01) Turn over.
3
1294
010003
© WJEC CBAC Ltd.
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
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number
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4
© WJEC CBAC Ltd.
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
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only
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number
(1294-01) Turn over.
5
1294
010005
© WJEC CBAC Ltd.
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
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number
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only
(1294-01)
6
© WJEC CBAC Ltd.
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Examiner
only
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number
(1294-01) Turn over.
7
1294
010007
© WJEC CBAC Ltd.
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Question
number
Examiner
only
(1294-01)
8
© WJEC CBAC Ltd.
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Examiner
only
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number
(1294-01) Turn over.
9
1294
010009
© WJEC CBAC Ltd.
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Question
number
Examiner
only
(1294-01)
10
© WJEC CBAC Ltd.
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Examiner
only
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number
(1294-01) Turn over.
11
© WJEC CBAC Ltd.
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Question
number
Examiner
only
(1294-01)
12
© WJEC CBAC Ltd.
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Examiner
only
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number
(1294-01) Turn over.
13
© WJEC CBAC Ltd.
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Question
number
Examiner
only
(1294-01)
14
© WJEC CBAC Ltd.
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Examiner
only
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number
(1294-01) Turn over.
15
© WJEC CBAC Ltd.
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Question
number
Examiner
only
(1294-01)
16
© WJEC CBAC Ltd.
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Examiner
only
Question
number
(1294-01) Turn over.
17
© WJEC CBAC Ltd.
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Question
number
Examiner
only
(1294-01)
18
© WJEC CBAC Ltd.
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Examiner
only
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number
(1294-01) Turn over.
19
© WJEC CBAC Ltd.
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Question
number
Examiner
only
(1294-01)
20
© WJEC CBAC Ltd.
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
END OF PAPER
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only
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number

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June 2014

  • 1. 1294 010001 INSTRUCTIONS TO CANDIDATES Use black ink or black ball-point pen. Answer three questions: one question from Section A and two questions from Section B. You must use a different media industry for each question you choose. Once you have chosen your questions, fill in the box above. INFORMATION FOR CANDIDATES The number of marks is given in brackets at the end of each question or part-question. You are reminded that assessment will take into account the quality of written communication used in your answers. You are reminded that this paper is synoptic and so will test understanding of the connections between the different elements of the subject. JD*(S14-1294-01) Surname Other Names Candidate Number 2 Centre Number © WJEC CBAC Ltd. GCE A level 1294/01 MEDIA STUDIES – MS4 Media – Text, Industry and Audience A.M. TUESDAY, 10 June 2014 2 hours 30 minutes For Examiner’s use only Question Media Industry Chosen Maximum Mark Mark Awarded Section A 30 Section B 30 Section B 30 Total 90
  • 2. 2 (1294-01)© WJEC CBAC Ltd. Answer one question from Section A and two questions from Section B. Once you have chosen your questions, fill in the box on the front page of this Answer Book. You must use a different media industry for each question. For each industry, you must refer to the three main texts you have studied. SECTION A: TEXT Answer one question from this section. You must refer to the three main texts you have studied in each answer. Either, A1. To what extent do your three main texts challenge genre conventions? [30] Or, A2. Explore the key gender representations in your three main texts. [30] SECTION B: INDUSTRY AND AUDIENCE Answer two questions from this section, using a different media industry for each. You must refer to the three main texts you have studied in each answer. B1. Discuss the marketing strategies used by your selected industry. Refer to your three main texts. [30] B2. How important are high production values to your three main texts? [30] B3. Explore the different ways audiences respond to your three main texts. [30] B4. To what extent do your three main texts target a mainstream audience? [30]
  • 3. (1294-01) Turn over. 3 1294 010003 © WJEC CBAC Ltd. Question number Examiner only
  • 4. (1294-01) 4 © WJEC CBAC Ltd. Examiner only Question number
  • 5. (1294-01) Turn over. 5 1294 010005 © WJEC CBAC Ltd. Question number Examiner only
  • 6. (1294-01) 6 © WJEC CBAC Ltd. Examiner only Question number
  • 7. (1294-01) Turn over. 7 1294 010007 © WJEC CBAC Ltd. Question number Examiner only
  • 8. (1294-01) 8 © WJEC CBAC Ltd. Examiner only Question number
  • 9. (1294-01) Turn over. 9 1294 010009 © WJEC CBAC Ltd. Question number Examiner only
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  • 20. (1294-01) 20 © WJEC CBAC Ltd. END OF PAPER Examiner only Question number