Fast Track Social Media Seminar Eureka

Fast Track Social Media 2012
Presented by

www.pageadministrator.com

© 2012 STAUB Marketing Pty Ltd | Page Administrator - Your Social Media PA | All Rights Reserved | Commercial in Confidence 1


OUR SERVICES

• Branding
• Marketing
• Search Engine Optimization (SEO)
• Social Media Management
• Social Media Marketing
• Social Media Optimization (SMO)



THE ONLINE MARKETING PROCESS

SEO
SMO & Viral
1. LEAD GENERATION Marketing

2. CLIENT ACQUISITION
Website &
3. CLIENT RETENTION Landing Blog
Pages

Targeted
Email
Marketing


Uhmmm 2012...



WHY IS SOCIAL MEDIA SO
IMPORTANT?

“Social Media has overtaken porn as
Activity on the Web ”


It is simply a
Two Way Conversation

You need to LISTEN & ENGAGE with
your FANS & FOLLOWERS


“Digital marketing
budgets are projected
to exceed offline budgets for the

1st time ever in 2012.”
Source: Social Examiner Report 2011



Blogging is the key to Article Marketing
• Content is KING
• SMO & SEO works with Fresh
Content

• Google Ranks the most relevant
Websites, Landing Pages, Blogs
and Social Business Pages.


So how many are out there?

“According to
there are + 340 of social
media sites excl. Dating Sites. ”


The 7 Top Social Media Sites:

• Your Professional Network
• Facebook Your Personal & Business Network
• Your Geo-locator Network
• Twitter Your Free SMS Network
• Your Video Network
• Google + Your Circles Network
• Your Image Network


• 1 Professional Joins LinkedIn Every Second

• 129 Million Professionals On LinkedIn to date
and growing



• Businesses who are serious about growing
their network and getting introduced to the
right people.

• Create an industry group and company page
which you can manage and engage with
potential clients.



800,000,000
Million Users

3 Billion click 1 Billion Users
forecasted by 2012
I LIKE a Day


There are 311,840 Facebook Users in MAURITIUS
that is 1/3 OF THE POPULATION & GROWING STRONG

41,399,720 Facebook Users in INDIA
30,470,400 Facebook Users in UK
23,545,120 Facebook Users in FRANCE
22, 123,660 Facebook Users in GERMANY

SOURCE- http://www.socialbakers.com/facebook-
statistics



Internet Usage / Age Group in Mauritius
2% 1%

5%
18-24
9%
25-34
36% 16-17
10% 35-44
13-15

11% 45-54
55-64
65-70
26%

Source: Socialbakers.com


FACEBOOK REPORTS – Analytical & Quantitative



A NEW BRANDING EXPERIENCE

Source: http://mashable.com/2011/10/07/vw-releases-inventive-facebook-timeline-cover-for-
fans/


http://mashable.com/2011/10/07/vw-releases-inventive-facebook-timeline-cover-for-fans/


FOURSQUARE



•Around 15 million people worldwide
Over 1.5 billion check-ins, with millions more
every day

•Over 600,000 Businesses are registered



Businesses Use Twitter to Converse with Prospects,
Provide Customer Service and Drive Website Traffic.



paid KIM KARDISHAN $25K a TWEET!

RESULT: It drove 40,000 people to the Armani
website in less than 24 hours.



DELL: Used Twitter to create
and booked $3 million in revenue in one year
from Twitter postings.

RESULT: Dell has over 1,543,201 followers to
date on Twitter. Although they are only
following 37, they are known as a value
provider.



Is the 2nd largest search engine after Google

2.9Bn
hours Per month collectively **

3.5 hours Per Week*
Source: Based on http://royal.pingdom.com/2011/02/04/facebook-youtube-our-collective-time-sinks-stats/



Viral examples:

2 weeks ONLINE
VIEWS 85,316,893


•62,000,000 Users

•293,000,000 Users by end of 2012
Why Google is the preferred Online TOOLS?
1. Google.com
2. Gmail
3. Google Docs
4. Google Maps
5. Google Earth
6. Google Search +


•11 Million unique users in JAN 2012
•Gender 31.8% Male & Female 68.2%
•Av age 27.4 % are 25-34
•Av Annual Income $100,000.00
•50% of users have kids
•Av Time spent 15.8 minute vs 12.1m
Facebook
Source: http://blackboxsocialmedia.com/wp-content/uploads/2012/02/Pinterest-Chart.png


The Question is do you have a
Strategy?

“Without a plan, social media efforts often fail, waste time,
money and detract from the brand experience.”


“I n fact, in 2011, 62% of consumers used
social media for customer support!
Approximately 95% of fan-written Facebook

wall posts go unanswered. ”
Source: Social Examiner Report 2011



Case Studies Prove ROI based on:
• Sales
• Shorter Sales Cycles
• New Leads
• Improved company operations
• Innovations that resulted in a better
way to do business
Source: http://barnraisersllc.com/2010/10/33-13-social-media-case-studies-
prove-roi/



THESE 4 SOCIAL MEDIA CASE STUDIES
PROVE HIGHER CUSTOMER SERVICE & ROI



Used one of the most popular
and basic functions on Facebook,
Tagging Pictures and used it to IKEA’s
advantage to promote its showroom
products from sales people to regular
people creating recommendation
and advocates all over the world
RESULT: 15% lift in sales


has over 1.6 million fans on their
Facebook page and a staff of 20
to engage, manage conversations
and, when appropriate, encourage sales.

The company trains and educates this team.
RESULT: Surveys show best customer service
ratings while also delivering some of the
company’s highest sales per employees.



22,000 fans of Cadbury Wispa
petitioned the company on
Facebook to bring back the
discontinued chocolate bar

RESULT: Cadbury released 40 million bars
and sold out in 18 weeks, a rate of 4 per
second



TOURISM QLD: In 2009 Tourism QLD and its
Ad Agency planned a social media campaign to
reach 400,000 people.



RESULT:
• 1 Million views in two days
• 1100 TV hits in the US
• 336,000 fans on Facebook
• 3700 followers on Twitter
• 6.7 Millions hits on the website
• $11Million worth of exposure



There is no magical recipe for a
successful social media marketing
It takes the right TEAM
A careful mixture of simple
and valuable elements
which needs to be present
before,
through
and after the
implementation.


DO YOU HAVE
ANY
QUESTIONS?



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