In this paper we’ll look at how the impact of consumer generated media and third party
shopping websites have changed the way the considered purchase marketing funnel model
works and discuss the new tools necessary to fuel the funnel, maximize customer
throughput, and marketing ROI.
Discussion includes our thinking on how considered purchase brand marketers can best:
• Fill the top of the funnel with both returning customers and conquest prospects
• Minimize attrition from top to the bottom of the funnel
• Close those in market
• Maximize the depth of repeat for their products and services