2. What is the New Paradigm?
Now a Days mere availability of good services or products
is not sufficient enough to attain edge over your rivals.
Only way to survive is to combine your excellent
offerings with ultra-savvy marketing tactics. The new
marketing buzz is Social Media, Web 2.0,
Mobile Website, Mobile Applications and Google Ad
Campaigns.
MediaAgility is a solutions provider with a mission to bring the
benefits of the "New Paradigm" to our customers.
Components of MediaAgility solutions are:
• WebAgility
• BrandAgility
• CellAgility
• AdAgility
3. Web Agility
Close the Loop on Social Media
Your First Step to Marketing Effectiveness using Web 2.0 and Social Media
4. Now that users are sharing your website and content on the social media, you
need to create your presence on the social media.
Small Changes to you Website with large potential benefits
Step 2: Create Presence on Social Media
Step 3: Close the loop and bring your Social Media Presence
back to your website
A simple footer toolbar encourages users to stay on your site and explore more
content and connect with their social networks.
3 Step process
Small buttons make it easy for users to immediately share content with their
friends and networks.
Step 1: Make it Easy for Users to Share your content
Copyrights 2010, MediaAgility: A New York based Media Savvy Technology company
5. You can leverage …
Facebook, Twitter,
CoolIRIS and many
more best of the breed
tools with one
integrated solution. All
this with quantitative
measurements using
Google Analytics.
Copyrights 2010, MediaAgility: A New York based Media Savvy Technology company
6. Metrics - Measure 4 key metrics
Increase in the number of page views and unique visitors
2. Page Views
3. Bounce Rate Reduction
Increase in users staying more on the website
Increase in the number of followers, fans.
1. Social Media Reach
4. Your Metric
We can customize one parameter that is important for your marketing goals. It
could be increase in downloads of a whitepaper or filling out a form or
downloading trial software etc.
Copyrights 2010, MediaAgility: A New York based Media Savvy Technology company
11. This is just a beginning on your journey to Marketing Effectiveness. We
can provide ongoing service to help you optimize your website by
understanding user behavior. Other MediaAgility tools like –
CellAgility and BrandAgility
provide the most comprehensive platform in the industry to take you
lightyears ahead of your competition.
Copyrights 2010, MediaAgility: A New York based Media Savvy Technology company
12. Cell Agility :- Mobile Presence
• Smart Phones - iPhone, iPod Touch, Blackberry and Android are the
most common smart phones. A mobile optimized website helps reaching to a
wider audience and also to provide last minute updates during Tourist
Season.
Desktop Optimized Mobile Optimized
13. Mobile Presence
• CellAgility - This is a turnkey cloud solution from
MediaAgility. No servers to run or nothing to maintain.
Content is automatically pulled from the main website and
published on the mobile optimized site.
• Setup - Easy to setup in a few days time and not weeks.
Traffic from smart phones automatically redirected to
CellAgility for optimized content.
• iPhone Apps - Possibility of collaborating in the future for
Divine Indian Hotels' branded iPhone Apps to promote their
hotels and latest offers.
15. Brand Agility
UniPlayer’s BrandMonitor console listens to all relevant
blogs or articles published about you, your rivals,
your industry.
It helps you to organize them by relevance,
keywords, substance, sentiment, and other criterion.
It enables you to do everything you ever wanted to
do to understand market sentiments.
17. AdAgility
AdAgility is powered by AdGlobal360, our Google Authorized
Digital Marketing Agency. We help you to tame the marketing
components of new economy such as -
• Search Engine Optimization
• Pay Per Click
• Email Marketing
AdAgility promises high ROI using the right keywords to
ensure that your ads are seen by the right people at the
right time. It positions your site on top in every search
engine and is the best way to develop consumer
confidence.
20. Thank You!
MediaAgility
A New York based Media Savvy Technology company
14 Wall Street Suite 5E
New York, NY 08512, USA
social@MediaAgility.com
+91-124-4707876
+91 - 9711827008
www.mediaagility.com
Copyrights 2010, MediaAgility: A New York based Media Savvy Technology company