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SERGEY SUNDUKOVSKIY PH.D.
Building Debt Free MVP
1
Introduction
2
Background
3
Agenda
Defining an MVP
Debt Avoidance
Technology Selection
Infrastructure Selection
Process Selection
Organizational Tool Belt
Alpha  Beta Process
4
Defining MVP
5
Defining MVP
6
Eric Ries defines MVP as “…that version of a new product
which allows a team to collect the maximum amount of
validated learning about customers with the least effort.”
Minimal
Product nobody
wants to use
Viable
Product built
by companies
that have no
financial limitations
MVP
Defining MVP
7
Market
Features
Usability
MVP
MVP is a product with a
minimal set of features that
intended customer will buy
and continuously use
Defining an MVP
MVP vs. Prototype
8
MVP vs. Prototype
 MVP
 Test Product Viability
 Test Assumptions
 Test the Market
 Test Product Usability
 Get User Feedback
Prototype
 Demonstrate the Concept
 Convince Others That You Are Serious
 Get Seed Money
9
Adoption Curve
Who is MVP for?
10
MVP Targeting
Prototype Targets Innovators
MVP Targets Early Adopters
Early Adopter Groups
 Educators
 Influencers
 Opinion Makers
 Social Connectors
11
MVP Core Functionality
Ideal MVP
12
Ideal MVP
Mini-Me is an Ideal MVP
Core Functionality
 Identical “DNA”
 Same Major Features
 Same Major Functionality
 Same Usability
 Not Up To Scale
 Not As Pretty
13
MVP Features
Less Is Truly More
14
MVP Attributes
Intelligent Design Concepts
Irreducible Complexity
 Can’t Take Anything Away
 Can’t Be Simpler
Most Efficient For What It Does
 Most Efficient Wins
 Most Efficient Survives
Path to Intent
 Most Straightforward Path to Intent
15
Irreducible Complexity
Simplest Mousetrap
16
Path To Intent
Straightforward Path To Intent
17
Debt
Everything you want to do “Later” is DEBT
 Let’s Document Later
 Let’s Test Later
 Let’s Architect Later
 Let’s Refactor Later
Debt Misconceptions
 All Debt is Bad
 No Debt is Great
 Taking on Debt Gets You There Faster
18
Debt (Leverageable)
19
Product Debt
Document Your Intent
20
Intent Documentation Elements
Intent Documentation
 Assumptions
 Epics
 User Stories
 System Use Cases
 Business Rules
 Actors
21
Product Debt (User Stories)
As Who I Want This and Why
22
Product Debt (User Stories)
Watch Out For Myopic View
23
Technical Debt
Things Slow Down
24
Support to Innovation Ratio
You Are in the Support Business
25
Support
(15%)
Innovation
(85%)
Support
(50%)
Innovation
(50%)
Support
(85%)
Innovation
(15%)
Year 1
Year 2
Year 3
Technical Debt Elements
Technical Debt Elements
 Lack of Architectural Blueprint
 Lack of Unit Testing
 Lack of Integration Testing
 Lack of Code Reviews
 Lack of Starting Platform
 Lack of Starting Framework
 Lack of Technical Design
 Lack of Development Recipes
26
Architectural Blueprint
27
Typical Layered Architecture
Decision Stack
Reverse Funnel
28
Frameworks
29
Language Selection
Programming Language Is Irrelevant. It Only Matters in
Terms of Resource and Starter Product Availability
30
Infrastructures Debt
Avoiding Infrastructure Debt
31
IaaS + PaaS
Use As Much of the Stack as You Can
32
Infrastructure Debt Elements
 Infrastructure Debt Elements
 No Utilizing IaaS/Pass
 Lack of Monitoring
 Lack of Redundancy
 Lack of Disaster Recovery
 Lack of Environment Separation
Dev Ops Debt Elements
 Lack of Deployment Framework
 Lack of Continuous Integration
 Lack of Effective Source Control
33
PaaS
34
IaaS
35
Process Debt
Do Not Make It Complicated
36
Process Complication
 Do Not Make It Complicated
 Complicated = Bad
 Complicated = Unsustainable
 Complicated = Not Followed
 Complicated = Edge Case Centric
 Complicated ! = Useful
 Complicated = Unintended Consequences
37
Planned vs. Agile
38
VS
Planned vs. Agile
 Planned Process
 Exhaustive Planning (plan until you are exhausted)
 Prescriptive
 Document Centric
Agile Process
 Iterative Planning
 Non-prescriptive
 Practice Centric
39
Agile Umbrella
40
Organizational Tool Belt
41
Organizational Tool Belt
One Ring To Rule Them All
42
Atlassian Suite
43
Best of Breed
44
Organizational Tool Belt
45
MVP Testing
46
Alpha (Are You Interested)
Happy Path
47
Alpha Testing
 What Do We Want to Know?
 Can You Complete a Happy Paths?
 Are You Confused?
 Are You Excited?
 Are You Bored?
48
Private Beta (What Will You Do)
We Are Watching You
49
Private Beta
 We Are Watching You
 Hover Areas
 Attention Areas
 Click Areas
 Used Featured
We Are Measuring You
 Visit Duration
 Hover Time
 Return Frequency
50
Public Beta (Charge Them Phase)
Free Trial What Is It For?
51
Public Beta
 What Kind of Customer Are You Going To Be?
 Active
 Passive
 Hibernating
 Advanced
 Intermediate
 Novice
52

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Building Debt Free MVP