This document discusses various tools that can be used for personal public relations (PR). It describes five main tools: 1) Business cards which provide basic contact information. 2) Brochures which provide more detailed information about a person, company, or topic. 3) Blogs which allow individuals to share regular commentary and build interactivity. Accuracy is important for PR blogs. 4) Videos which electronically capture moving images and are now commonly used for individual or corporate PR. 5) QR codes which are scannable barcodes that can store information and are used for commercial and marketing applications targeting mobile users.

1. PR
About Oneself PR tool
Digital Contents
20102585
Um Jung Eun

2. Public Relations ?
Marketing Product
4P Publicity
Price
Advertising
Promotion Sales Promotion
personal selling
Place

3. Public Relations ?
PR (or P. R.) commonly stands for
Public relations, a field concerned with maintaining public image.
Concretely….
Public relations (PR) is the actions of a corporation, store, government,
individual, etc., in promoting goodwill between itself and the public,
the community, employees, customers, etc.

4. Oneself PR tool
1. Business card
Business cards are cards bearing
business information about a company
or individual. They are shared during
formal introductions as a convenience
and a memory aid. A business card
typically includes the giver's name,
company affiliation (usually with a logo)
and contact information such as street
addresses, telephone number, fax
number and e-mail addresses website. It
can also include telex, bank account and
tax code. Traditionally many cards were
simple black text on white stock; today a
professional business card will
sometimes include one or more aspects
of striking visual design.

5. Oneself PR tool
2. Brochure
A brochure (also referred to as a
pamphlet) is a type of leaflet. Brochures
are most commonly found at places that
tourists frequently visit, such as
museums, major shops, and tourist
information. Brochure racks or stands
may suggest visits to amusement parks
and other points of interest. Another
type of brochure is interpersonal
brochures, which are brochures
based on other people. Then there are
pamphlets that you can find in health
clinics and hospitals, that give help and
advice to do with your health.

6. Oneself PR tool
3. Blog
A blog (a blend of the term web log) is a
type of website or part of a website
supposed to be updated with new
content from time to time. Blogs are
usually maintained by an individual with
regular entries of commentary,
descriptions of events, or other material
such as graphics or video.
Although not a must, but most good
quality blogs are interactive, allowing
visitors to leave comments and even
message each other via widgets on the
blogs and it is this interactivity that
distinguishes them from other static
websites.
When you pr in blog, accuracy is very important!

7. Oneself PR tool
4. video
Video is the technology of electronically
capturing, recording, processing, storing,
transmitting, and reconstructing a
sequence of still images representing
scenes in motion.
Contents.
Nowadays, people are usually using
video for individual or corporation’s pr.
Also video is used for a candidate pr in
election.

8. Oneself PR tool
5. QR code
A QR code (abbreviated from Quick
Response code) is a type of matrix
barcode first designed for the automotive
industry. More recently, the system has
become popular outside of the industry
due to its fast readability and
comparatively large storage capacity.
QR codes are now used over a much
wider range of applications, including
commercial tracking, entertainment and
transport ticketing, product marketing
and in-store product labeling. Many of
these applications target mobile-phone
users.

9. Sources
http://en.wikipedia.org/
http://www.adkorea.biz/home.asp?sn=1

10. Thank you