This document discusses UniLead Organization's customer service and marketing department. It provides a list of 10 executives and their IDs. It then discusses the differences between urban and rural populations, principles of human behavior, and how psychology is used in marketing and advertising to influence consumer buying behavior. Specifically, it outlines several psychological tactics marketers use such as emotional appeals, optimizing credibility, repositioning competition, promoting exclusivity, introducing fear uncertainty and doubt, and how advertisements psychologically affect urban and rural youth differently.
5. Urban people
• An urban area is the region
surrounding a city. Urban
areas are very developed and
can refer to towns, cities, and
suburbs.
6. Rural people
• In general, a rural area is
a geographic area that is
located outside cities and
towns.
7. Psychology
• Psychology is the study of mind and
behavior. It is an applied science which
seeks to understand individuals and
groups by establishing general
principles and researching specific
cases.
8. Psychology in Marketing
& Advertising
• To attract consumers
• To motivate
• To promote causes
• To support demand
• To influence the buying
behavior.
9. Urban
• More Heterogeneous
• Nuclear family
• Less tendency in sharing culture and values
• White collar profession
• Access to vast product categories
• Slow change
10. Rural
• More homogenous than their urban counterparts
• Tend to share cultural and religious values.
• Blue collar profession
• Access to less product categories
• Fast change
12. Psychological tactics &
Marketers
• Emotional Ideas
– Emotional and
psychological appeals
resonate more with
consumers than feature
and function appeals. In
advertising copy, benefits
which often have a
psychological component
generally outsell
features.
13. Psychological tactics &
Marketers
• Optimizing credibility
• It’s no secret that
consumers tend to
doubt marketing claims.
• For good reasons.
Many simply aren’t
credible.
• One way to raise
credibility is to point out
your product’s
shortcomings.
14. Psychological tactics &
Marketers
• Repositioning
competition
– consumers have
hidden slot in
their brain for
products and
services, and the
importance of
positioning one’s
business in the
ideal slot.
15. Psychological tactics &
Marketers
• Promote exclusivity
• Maslow’s Hierarchy
people want to feel
important; like
they’re part of an
exclusive group.
• That’s why
advertising copy
sometimes says:
"We’re not for
everyone."
16. Psychological tactics &
Marketers
• Introduce FUD
• Fear, uncertainty, and
doubt, or FUD, is often
used legitimately by
businesses and
organizations to make
consumers stop, think,
and change their
behavior. FUD is so
powerful that it’s
capable of nuking the
competition.
