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全球首创图文防伪纸
解决方案
深 市 力 展有限公司圳 凯 诚实业发
终结假烟、维护专卖
法
用生 文明方法态
目背景项1
与挑问题 战2
解决方案3
核心 争力竞4
客 案例户5
目录
CONTENTS
目背景项
中烟包装产值 500 ,因防 需要每年制造亿 伪
192 亿 染物污
数字 来自《中烟包装研究 告》统计 报
(表面 理工 )处 艺
行业问题
• 2011 年 展的打 假冒卷烟和 范烟草开 击 规
市 秩序 行 期场 专项 动 间
• 全国共 假烟查获 21.7 万件
• 端掉大型制假 点窝 206 个
• 全国公安机 破 假烟案件关 获 2512 起
• 大型制假烟机查获 594 台(套)
• 假冒商 志查获 标标 4269 万张
 假烟制售泛滥 厦 逾 元假烟案 破始末 (个门 亿 侦
案)
• 假烟每年至少吞噬国家数百 税收亿
• 假烟侵害烟厂利益
• 假烟危害人体健康
• 之假烟百害无利总
 假烟制售危害
来源 : 中国警察网 - 人民公安报
面 挑临 战
假烟 何屡禁不止?(包装)尚未 源 防 。为 实现 头 伪
• 表面工艺
• 容易仿制
• 印刷防伪
• 辨极难 认
• 全息防伪
• 真假 辨难
• 信息防伪
• 多次 制复
必要措施
如何杜 假烟绝 !
从源 上头
根治假烟
完全低碳
保包装环
从硬件上
配合“一号
工程”
从包装上
提升品牌
形象
全球
首创
解决方案
保 文防环 图 伪纸
历时达 8 年 庞大研发队伍 耗资上亿元
解决方案
 从包装材料造 源 防 —梦寐以求纸 头 伪  投 巨大 条件不宜印刷设备 资
需克服 印刷及表面工 理艺处 缺陷
解决方案——设备
世界上第一台 超 1000 米 / 分 印刷机
用于世界上任何造适 纸设备
文 量清晰可靠图 质
未来将向多色、多 印刷 展层纸浆 发
解决方案——技术
自行研 世界发 首创 印刷油墨纸浆
完全 保。 水性油墨在环 该 85% 水溶剂
的 中可以做到“纸浆 0” 散扩
油墨可以加入各 防 物 。该 种 伪识别 质
解决方案—— 品产
制造 度难
超 人民过 币
解决方案—— 利专
品 越性产 优
个 越性优
制难复 更 保环 易操作低成本
4
• 少防 投入减 伪
• 提高国家税收
• 与造 整合纸设备
• 在源 遏制造假头
• 可循 利用环
• 色低 理念绿 碳
• 直接撕开检验
• 容易快捷简单
个核心 争力竞
全国范围
共七家造
厂生纸 产
烟卡
全球首创
高速印刷
与工设备
以模艺难
仿
防伪检查
方法简单
易行
技 持术 续
化更新优
必需大型
造纸设备
5
核心 争力竞
更多解决方案 用应
色
保
可
绿
环
循
性
环
走向世界的 色通行绿 证
文 解决方案案例图 纸
使用图文纸前后对比
染排放污 用支出费
• 使用 文 前,中烟在每盒卷图 纸
烟上的防 投入伪 为 0.15 元,按
照中烟集团 2014 年 售卷烟销
5099 万箱、防 包装投入伪 191
元 算。亿 测
• 使用 文 后,中烟在每盒卷图 纸
烟上的防 投入伪 为 0.03 元(按
照每 烟 防 投入吨 纸 伪 2600 元
的意向合同价 算)计
• 中烟集 在卷烟防 包装上的团 伪
投入将以数量 的形式级 骤减
• 每年 省包装防 投入约节 伪 153
元亿
数据来源《中国卷烟包装市场调查报告》
文 解决方案案例图 纸
使用图文纸前后对比
0亿
0亿
1000亿
假烟 税收
400
亿
以上数据按假烟不足真烟市场份额 10% ,每盒零售价仅为 10 元计算
文 解决方案案例图 纸
153 亿
用支出费
+ 400
亿
国家税收
+ 100
亿
回收利用
= 1653
亿
+ 1000
亿
少假烟减
文防 共 国家图 伪纸 为 节约
目 来的巨大收益:该项 带
•中烟每年使用 140 万 包装用卡吨 纸
•按每吨 500 元人民 收益币
•1500000*500=750000000 元
•每年受益七 五千万人民亿 币
企 愿景业
作 “中国梦”的 色底 ,“美 中国”的愿景随为 绿 蕴 丽
生 文明的理念 而生。着力推 色 展态 应运 进绿 发
、循 展、低 展,建 永 展的美环发 碳发 设 续发 丽
中国。
《以 色 展 建美 中国》 自《人民日 》绿 发 构 丽 选 报
咨业务 询 13902979934
深圳市 力 展有限公司凯 诚实业发

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Graphic Paper of Anti-counterfeiting

Notes de l'éditeur

  1. 来源:中国警察网-人民公安报 发布时间:2013-
  2. 从源头上根治假烟 完全低碳环保包装 从硬件上配合“一号工程” 从包装上提升品牌形象
  3. 本技术特点是在纸张成型前网布上喷印图文,使图文与纸浆自然形成一体,效果无法仿制。
  4. 图为该设备雏形机正在造纸机上安装调试。
  5. 差异化竞争基础
  6. 防伪烟纸的印刷需要高速印刷机 全国只有五家烟卡印刷企业能够达到防伪烟纸印刷要求 对于印刷设备和技术的超高要求使得伪造防伪烟纸十分困难 防伪烟纸辨识方法非常容易被普通烟民掌握 防伪烟纸技术还在不断更新
  7. 防伪烟纸的印刷需要高速印刷机 全国只有五家烟卡印刷企业能够达到防伪烟纸印刷要求 对于印刷设备和技术的超高要求使得伪造防伪烟纸十分困难 防伪烟纸辨识方法非常容易被普通烟民掌握 防伪烟纸技术还在不断更新
  8. 使用图文纸前,中烟在每盒卷烟上的防伪投入为0.38元(按照中烟集团2014年销售卷烟5300万箱、防伪包装投入500亿元测算) 使用图文纸后,中烟在每盒卷烟上的防伪投入为0.03元(按照每吨烟纸防伪投入2800元的意向合同价计算) 中烟集团在卷烟防伪包装上的投入将以数量级的形式骤减 每年约节省包装防伪投入450亿元
  9. 使用图文纸前,中烟在每盒卷烟上的防伪投入为0.38元(按照中烟集团2014年销售卷烟5300万箱、防伪包装投入500亿元测算) 使用图文纸后,中烟在每盒卷烟上的防伪投入为0.03元(按照每吨烟纸防伪投入2800元的意向合同价计算) 中烟集团在卷烟防伪包装上的投入将以数量级的形式骤减 每年约节省包装防伪投入450亿元
  10. 该项目带来的巨大收益: 中烟每年使用150万吨包装用卡纸 按每吨500元人民币收益 1500000*500=750000000元 每年受益七亿五千万人民币