My presentation from Brighton SEO 2013 (September) on low cost link building through creating compelling content led by data.
In this talk, I discussed using unique data as the basis for compelling content (link bait content) that baits the brand signals Google is looking for.
I discussed:
- Surveys and acquiring good, credible survey responses as a really low cost
- Using Google Analytics to find stories and insight you can turn into compelling content
- The Freedom of Information Act
- Improving existing datasets
Any questions at all contact me via Twitter (@staceycav).
16. GETTING GOOD DATA WITHOUT
SPENDING A FORTUNE
• Surveys
• Google Analytics
• Freedom of Information Requests
• Take existing data and improve it
@staceycav
26. @staceycav
The investment in that piece of
content:
• $25 on survey responses
• 2 hours on writing the post
and some of the initial social
social sharing
39. @staceycav
WHY SHOULD YOU CARE?
Data obtained this way is often of
public interest. That means that
normal people care and therefore
journalists and bloggers care.
41. @staceycav
It’s generally free to request the information
but authorities can make a reasonable
charge if answering your request will take
a particularly long time.
42. @staceycav
FOI REQUESTS
We’ve asked:
• local councils about businesses in debt to them
(accountancy)
• the DSA about disqualified drivers by town
(automobile)
• VisitBritain about their spend marketing Britain as
a tourist destination in various countries (travel)