1. Stacie Mann Robin Hood Marketing

3. First point of orientation: Marketing is about looking at the world from the point of view of our audience rather than our own.

4. The Mission Megaphone

5. You are not the target audience!

6. The right way to answer

7. The kitchen sink is not the answer.

8. The Answer Is: Looking at the world from the point of view of our audience rather than our own.

11. My Story Homepage in 2004

13. Message is convenience Homepage in 2007

15. Why me?

18. Finding the Marketing Sweet Spot Your Org Is Good at It Important to Partner/Audience No One Else Does It/UVP Sources: BBMG and Jim Collins, Good to Great, Hedgehog Concept

20. How CRAM Works C RA M

30. Failure to CRAM

34. Reward: The Reason to Take Action

35. What for… through the donor’s eyes

37. ACTION: What we want

39. What did he ask us to do?

45. When do people care about this?

46. Cost of chicken suit:$125

47. One chicken donate now button: $30/month

49. Choose the right messenger

51. Donor as Messenger

53. Growth of Online Giving

54. User-generated content

55. Celebrity-obsessed

62. Robin’s Story

63. Tools to fundraise where they are online

64. Build one for your organization

66. Q&A