This presentation was give at the Gilbane Content Management Conference in San Francisco on 4/11/2007. The presentation provide three thing managers should do to effectively manage content in a Web 2.0 World.

1. by Russell Stalters

4. content management professionals are

5. do you understand the implications of managing content in a web 2.0 world?

6. benefit from the web 2.0 promise while minimizing risk

7. follow these steps to effectively manage content in the wild west

9. web 2.0 creates new challenges for content management  content 2.0

10. content is no longer exclusively “inside” the enterprise

11. the traditional concept of content changes

12. evaluate the new implications and risks of content 2.0

13. blogs & wikis remove corporate control

14. some components of documents are data from external providers

15. some components of documents are data from external providers

16. content 2.0 adds a new dimension to e-discovery

17. develop policies & procedures which address these risks

18. policies provide the guidance for content authors

19. understand the new formats of documents and capture the content as well as context

20. procedures are needed to capture official business records which support compliance

21. will enterprises be able to leverage web 2.0 while minimizing risk?

22. exposes enterprises to risk ineffective content management in a web 2.0

23. follow these steps to effectively manage content in the wild west

24. meeting the information needs of your organization

25. realizing the web 2.0 promise [email_address] BetterECM.wordpress.com