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IndiaTALK ™ is a comprehensive 360-degree understanding and analysis of
international student mobility within India’s college-bound student population.

EDUCATION DELIVERY MODELS

45

% prefer physically relocating to the overseas campus

24%
17%
13%

82%
91%
89%

prefer twinning programs
prefer distance learning
prefer online learning

are open to twinning programs
are open to distance learning
are open to online learning

INSTITUTION PREFERENCE
1

liberal arts

3

technical/vocational

8

faith-based

%
%
%

14% community
35

%

public

38% private

OVERSEAS COLLEGE SELECTION
Primary Motivators

International Destination Preferences

about studying and living overseas

36
34%
30%

% stated superior academic, career, and
lifestyle opportunities

91

%

recalled the
United States

57
%
36

% from awareness
to consideration
from consideration
to preferred

stated social status and lifestyle
perceptions

Primary Influencers
within their own Indian high schools

52%
43%
23%

stated their classmates and seniors
stated their teachers
stated their high school counselors

Primary Influencers

63

at the shortlisting/application stage

% recalled
Australia

66%

stated the ability to completely transform
their future career and quality of life

75
72%

% identified friends and family overseas

recalled
Canada

(word of mouth)

stated friends and family in India
(word of mouth)

COMMUNICATION CHANNELS
76%
60%
52%
48%
45%
41%
35%
19%
19%
14%
11%
6%

online search
teachers/counselors

Methods of Communication

university’s website

Most Informative

19%

educational/career fairs

19%

university’s website

overseas education agents
magazines

7%

newspapers

10

16%

%

IVR of institutions

online search

teachers/counselors
magazines

13%

local offices for overseas education

overseas education agents

educational/career fairs

16%

all other categories

outdoor ads

Most Relevant

handouts (leaflets, brochures, etc.)
radio

online search

18%

22%

university’s website
overseas education agents

Awareness of channel as
a source of information

9%

18%

10

%

11

%

teachers/counselors
educational/career fairs
magazines

12%

all other categories

Most Credible
20%

25

%

online search
university’s website
educational/career fairs

9%
10

%

10% 12%

14%

magazines
overseas education agents
teachers/counselors
all other categories

IndiaTALK ™ examines perceptions of Indian prospects, parents, and overseas higher
education consultants and experts about different higher education destinations with
particular reference to drivers and barriers as well as their awareness and perceptions, if
any, about individual institutions.
The data has been comprised of 1000 main student interviews and 10 focus group
discussions including 30 in-depth expert interviews and 30 in-depth parent interviews.
For more information, contact Vinu Warrier, managing director of Stamats Asia at
vinu.warrier@stamatsasia.com or call (800) 553-8878. © 2013 Stamats, Inc.

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Stamats 2013 IndiaTALK Research Study

  • 1. ™ presented by IndiaTALK ™ is a comprehensive 360-degree understanding and analysis of international student mobility within India’s college-bound student population. EDUCATION DELIVERY MODELS 45 % prefer physically relocating to the overseas campus 24% 17% 13% 82% 91% 89% prefer twinning programs prefer distance learning prefer online learning are open to twinning programs are open to distance learning are open to online learning INSTITUTION PREFERENCE 1 liberal arts 3 technical/vocational 8 faith-based % % % 14% community 35 % public 38% private OVERSEAS COLLEGE SELECTION Primary Motivators International Destination Preferences about studying and living overseas 36 34% 30% % stated superior academic, career, and lifestyle opportunities 91 % recalled the United States 57 % 36 % from awareness to consideration from consideration to preferred stated social status and lifestyle perceptions Primary Influencers within their own Indian high schools 52% 43% 23% stated their classmates and seniors stated their teachers stated their high school counselors Primary Influencers 63 at the shortlisting/application stage % recalled Australia 66% stated the ability to completely transform their future career and quality of life 75 72% % identified friends and family overseas recalled Canada (word of mouth) stated friends and family in India (word of mouth) COMMUNICATION CHANNELS 76% 60% 52% 48% 45% 41% 35% 19% 19% 14% 11% 6% online search teachers/counselors Methods of Communication university’s website Most Informative 19% educational/career fairs 19% university’s website overseas education agents magazines 7% newspapers 10 16% % IVR of institutions online search teachers/counselors magazines 13% local offices for overseas education overseas education agents educational/career fairs 16% all other categories outdoor ads Most Relevant handouts (leaflets, brochures, etc.) radio online search 18% 22% university’s website overseas education agents Awareness of channel as a source of information 9% 18% 10 % 11 % teachers/counselors educational/career fairs magazines 12% all other categories Most Credible 20% 25 % online search university’s website educational/career fairs 9% 10 % 10% 12% 14% magazines overseas education agents teachers/counselors all other categories IndiaTALK ™ examines perceptions of Indian prospects, parents, and overseas higher education consultants and experts about different higher education destinations with particular reference to drivers and barriers as well as their awareness and perceptions, if any, about individual institutions. The data has been comprised of 1000 main student interviews and 10 focus group discussions including 30 in-depth expert interviews and 30 in-depth parent interviews. For more information, contact Vinu Warrier, managing director of Stamats Asia at vinu.warrier@stamatsasia.com or call (800) 553-8878. © 2013 Stamats, Inc.