Anna Iurchenko, UX Designer at Stanfy, made an overview of the key things to keep in mind if you plan to develop an application for Apple TV: design approach, possible use cases, and a new interaction model. Learn more about our services on AppleTV apps development: https://stanfy.com/apple-tv

1. Creating Apple TV apps. Key
things to keep in mind
Anna Iurchenko (@anatinge), UX Designer at stanfy.com

2. There is NO big INNOVATION
in new Apple TV…

3. … but it is connected TV
that finally done RIGHT!
The new
remote
Universal
search
Easy to use
interface

5. TV apps can’t replicate
smartphone or web apps

7. 1. Who are the users?

8. 2. What problems would
this product solve for them?

9. 3. What is the context in which
the product would be used?

10. …and on one picture

11. It is ideal for
Shared Experiences

12. Office space

13. Restaurant or Cafe

14. Family Environment

16. The interaction is fully based on a focus model. By
pressing buttons and swiping, users move their
focus from element to element, stop and click to
access particular content.

17. You have to minimize the amount of text in your app
and seriously consider using more pictures or
animations rather than writing about something.

18. Remote has a touch surface, an accelerometer, and a
gyroscope that you can leverage in your app to deliver
a compelling experience.

19. TVs vary in size and TV app layouts don’t
automatically adapt to the size of the screen.
Design for 1920X1080 (1080p, 16:9 aspect ratio)

20. Use Apple standard navigation components such as
page controls, tab bars, segmented controls, table
views, collection views, and split views. They can
cover most of your UI needs so use them to provide
an optimal viewing experience.

21. No Web Browsing
There is no web browser on Apple TV
and moreover – you can’t open web
pages inside your app either.

22. Key Takeaways

23. Think about experiences that you can
bring to a group of people.
Use the remote’s touch surface,
accelerometer, and gyroscope to help
people feel connected to your app
even though they’re sitting at a
distance.
Leverage Apple’s recommendations
on grid parameters, component sizes,
spacing, typography and layout
templates.

24. We build TV apps. Write to us!
hello@stanfy.com

25. Check our infographic on
Apple TV Design Guides!
https://stanfy.com/apple-tv-ui-guides