SlideShare une entreprise Scribd logo

Foundations of a successful campaign

•
•
Webivia
Webivia

This document provides guidance on developing a successful social media marketing campaign. It discusses defining success both financially and through metrics like website traffic and brand awareness. Sample social media posts and strategies for platforms like Facebook, Twitter, LinkedIn and Pinterest are presented. The importance of measuring campaign results and integrating social media with the company website is emphasized. Overall strategies covered include developing content, growing followers, tracking analytics and standing out among competitors through innovative tactics.

TechnologieBusiness
1  sur  40
Foundation of a successful campaign Social Media Marketing
What is Success ? $ $$ financial action reaction non-financial financial impact investment impact • Website visitors • Click Through • Retweets • Followers or Fans • Visitors to store • Complaints or reviews
Typical social media language Direct Mail Person/List ReTweet/Forward “Private” DM @stew_b, RT if you’re looking for great organic chinese food #sanramon, try http://tiny.treasure . The flaming swordfish can also be found at #walmart. #in #fb hashtag Crosspost to Linkedin and Facebook Search #idol #thevoice #sanramon #measure123
The playing field March 5, San Ramon Patch
• National organization The challenge • Full complement of Social Media Tools • Website has appropriate SEO/Metadata • is not 14 pages, but >500 pages
Example 2 of 3 We need to stand out from the clutter, and not add to the already busy barrage of emails sent to our clients March 9, WSJ Business
Example 3 of 3
Social Media Marketing does it help? Visibility Be a mentor Brand yourself as a resource Improve sales Easily get speaking gigs Develop better ideas Build a community Network faster Decrease time to conversion Find partners Highlight your products/services Get answers Find new clients Create a resource depository Hang out with influencers Research Tell your company’s story Better hires
Top reasons to Social Media better measurements
Which App?
$ $$ financial action reaction non-financial financial impact investment impact Links Weekly Craft Tip of the Highlight week ProBono Work in community Social media
Example of an innovative Facebook Campaign Results • Brand awareness targeting women between 20 and 50 • 620% increase in referring page views • 52% increase in branded search Tactics • Facebook Ads • Google Ads • TV Ads • Deployed Point of Sale terminals for consumer engagement • Prize was a trek trip to Indonesia’s volcano with a full production crew • Blog entries by winner every day she was there
Where do we start? Sites Links Tools Team Website Chamber listing dlvr.it IT Pro Facebook Bus. Google Places Google Alerts Writer Linkedin Bing Business Google Adwords SMM G. Analytics Sites Links Tools Team Blog Yahoo Business Crowdbooster Graphics Twitter Yelp ZooShia Photographer Specialty List Facebook Ads
Sites Links Tools Team Website Website Chamber listing dlvr.it IT Pro Facebook Bus. Google Places Google Alerts Writer Linkedin Bing Business Google Adwords SMM G. Analytics • Meta Data Title • Adequate Content Page Link Description • Appropriate Images IMG_2107.JPG vs Daycare-safety-procedure.jpg • Submit sitemaps to Google and Bing • Inbound Links & Social Media mentions
March 30 - Facebook Timeline for Business Work with your graphics person, rethink your landing page, work on your apps.
Why use Facebook Business? • Main difference – Business pages are indexed, unlike personal profiles • High user traffic • Great interaction – like, share, comment • Great integration with your website • A word of caution - you don’t own your facebook page. A facebook page should always work in conjunction with your website, not a replacement
Facebook Website Integration 500 friends
Linkedin • Get a nice URL - linkedin.com/in/yourname http://www.linkedin.com/pub/name/b/376/a7b • Your profile should be 100% * • Use niche words (keywords) in profile • Update your status/profile regularly • Answer questions, ask questions • Join in group discussions • Grow contacts • Use Linkedin widgets • *Give and get recommendations
Profile with keywords
Search for yourself!
How to rank higher? • Headline • Current Work Experience • Past Work Experience • Summary • Specialties
Your online presence Sites Links Tools Team Website Chamber listing dlvr.it IT Pro Facebook Bus. Google Places Google Alerts Writer Linkedin Bing Business Google Adwords SMM G. Analytics Sites Links Tools Team Blog Yahoo Business Crowdbooster Graphics Twitter Yelp ZooShia Photographer Specialty List Facebook Ads
Sites Links Tools Team Links & Mentions Website Chamber listing dlvr.it IT Pro Facebook Bus. Google Places Google Alerts Writer Linkedin Bing Business Google Adwords SMM G. Analytics Domain Authority Factors Domain: http://www.sanramon.org
Recommended Links • San Ramon Chamber • Shop San Ramon First • Google Places • Bing Business • Merchant Circle • RelyLocal (disclaimer - we operate this)
Sites Links Tools Team Domain Authority Website Chamber listing dlvr.it IT Pro Facebook Bus. Google Places Google Alerts Writer Linkedin Bing Business Google Adwords SMM G. Analytics
Inbound Links Chamber website offers GREAT links back to your website Every page can be Indexed!
Sites Links Tools Team Website Chamber listing dlvr.it IT Pro Facebook Bus. Google Places Google Alerts Writer Linkedin Bing Business Google Adwords SMM G. Analytics
Sites Links Tools Team Bing Business Website Chamber listing dlvr.it IT Pro Facebook Bus. Google Places Google Alerts Writer Portal BETA Linkedin Bing Business Google Adwords SMM G. Analytics
Your online presence Sites Links Tools Team Website Chamber listing dlvr.it IT Pro Facebook Bus. Google Places Google Alerts Writer Linkedin Bing Business Google Adwords SMM G. Analytics Sites Links Tools Team Blog Yahoo Business Crowdbooster Graphics Twitter Yelp ZooShia Photographer Specialty List Facebook Ads
Sites Links Tools Team dlvr.it Website Chamber listing dlvr.it IT Pro Facebook Bus. Google Places Google Alerts Writer automation Linkedin Bing Business Google Adwords SMM G. Analytics
Google Analytics
Facebook Ads
Crowdbooster Learning and understanding which post has the most impact
Zooshia Embedding iframe feeds in a widget from YouTube, Facebook and Twitter
Notable: • Pinterest • Twitter • Google+
Pintrest Food Apparel Fashion Childcare Real Estate Cars 68% Females 89 mins/mth 12M users
Twitter • City officials can benefit from Twitter without ever sending a tweet. Twitter can be used to: • Find out what people are saying about your city; • Discover breaking news as it’s happening; • Locate useful articles; and • Research topics and issues. • Popular search operators • #hashtag #sanramon #thevoice #linsanity • traffic :( contains “traffic” with negative attitude • near:”san ramon”
Google+
Closing • Develop and execute appropriate old school marketing plan • Use Social Media (tools) to • promote • multiply the exposure • measure • suggest tweaks • Integrate progress on own site, like a blog or website
Questions ? Contact Us Simon@webivia.com Lorra@webivia.com Webivia.com/blog

Recommandé

Fundamentals of Great SEO
Fundamentals of Great SEOFundamentals of Great SEO
Fundamentals of Great SEO
Rand Fishkin
 
Authority Building vs. Link Building - SMX Advanced Seattle
Authority Building vs. Link Building - SMX Advanced SeattleAuthority Building vs. Link Building - SMX Advanced Seattle
Authority Building vs. Link Building - SMX Advanced Seattle
Advanced Web Ranking
 
Enhanced Social Media Marketing with WordPress
Enhanced Social Media Marketing with WordPressEnhanced Social Media Marketing with WordPress
Enhanced Social Media Marketing with WordPress
Brian Rotsztein
 
Choose Short Men & Tall Women
Choose Short Men & Tall WomenChoose Short Men & Tall Women
Choose Short Men & Tall Women
Rand Fishkin
 
I Believe that Authors are the Future: An Explanation of Search Authorship & ...
I Believe that Authors are the Future: An Explanation of Search Authorship & ...I Believe that Authors are the Future: An Explanation of Search Authorship & ...
I Believe that Authors are the Future: An Explanation of Search Authorship & ...
James Carson
 
Integrating SEO into the Wider Marketing Mix
Integrating SEO into the Wider Marketing MixIntegrating SEO into the Wider Marketing Mix
Integrating SEO into the Wider Marketing Mix
James Carson
 
Content Monetization in the Social Web
Content Monetization in the Social WebContent Monetization in the Social Web
Content Monetization in the Social Web
James Carson
 
F%$#! Link Building. Content Marketing FTW
F%$#! Link Building. Content Marketing FTWF%$#! Link Building. Content Marketing FTW
F%$#! Link Building. Content Marketing FTW
Rand Fishkin
 

Recommandé

Fundamentals of Great SEO
Fundamentals of Great SEOFundamentals of Great SEO
Fundamentals of Great SEO
Rand Fishkin
 
Authority Building vs. Link Building - SMX Advanced Seattle
Authority Building vs. Link Building - SMX Advanced SeattleAuthority Building vs. Link Building - SMX Advanced Seattle
Authority Building vs. Link Building - SMX Advanced Seattle
Advanced Web Ranking
 
Enhanced Social Media Marketing with WordPress
Enhanced Social Media Marketing with WordPressEnhanced Social Media Marketing with WordPress
Enhanced Social Media Marketing with WordPress
Brian Rotsztein
 
Choose Short Men & Tall Women
Choose Short Men & Tall WomenChoose Short Men & Tall Women
Choose Short Men & Tall Women
Rand Fishkin
 
I Believe that Authors are the Future: An Explanation of Search Authorship & ...
I Believe that Authors are the Future: An Explanation of Search Authorship & ...I Believe that Authors are the Future: An Explanation of Search Authorship & ...
I Believe that Authors are the Future: An Explanation of Search Authorship & ...
James Carson
 
Integrating SEO into the Wider Marketing Mix
Integrating SEO into the Wider Marketing MixIntegrating SEO into the Wider Marketing Mix
Integrating SEO into the Wider Marketing Mix
James Carson
 
Content Monetization in the Social Web
Content Monetization in the Social WebContent Monetization in the Social Web
Content Monetization in the Social Web
James Carson
 
F%$#! Link Building. Content Marketing FTW
F%$#! Link Building. Content Marketing FTWF%$#! Link Building. Content Marketing FTW
F%$#! Link Building. Content Marketing FTW
Rand Fishkin
 
Search Marketing For Travel - ABTA | 2019
Search Marketing For Travel - ABTA | 2019Search Marketing For Travel - ABTA | 2019
Search Marketing For Travel - ABTA | 2019
Alex Wright
 
Enhanced Social Media Marketing with WordPress (2013 Update)
Enhanced Social Media Marketing with WordPress (2013 Update)Enhanced Social Media Marketing with WordPress (2013 Update)
Enhanced Social Media Marketing with WordPress (2013 Update)
Brian Rotsztein
 
Internet marketing in 2013 by Tomer Harel @ KeyScouts.com
Internet marketing in 2013 by Tomer Harel @ KeyScouts.comInternet marketing in 2013 by Tomer Harel @ KeyScouts.com
Internet marketing in 2013 by Tomer Harel @ KeyScouts.com
Tomer Harel
 
Do you want to rank higher in search engines!
Do you want to rank higher in search engines!Do you want to rank higher in search engines!
Do you want to rank higher in search engines!
Deepali Gotadke
 
Advanced SEO for ecommerce sites
Advanced SEO for ecommerce sitesAdvanced SEO for ecommerce sites
Advanced SEO for ecommerce sites
Patrick Altoft
 
Link Building with Open Site Explorer
Link Building with Open Site ExplorerLink Building with Open Site Explorer
Link Building with Open Site Explorer
Rand Fishkin
 
The Evolution of Google's Rankings
The Evolution of Google's RankingsThe Evolution of Google's Rankings
The Evolution of Google's Rankings
Rand Fishkin
 
Inbound Marketing & the Next Phase of the Web
Inbound Marketing & the Next Phase of the WebInbound Marketing & the Next Phase of the Web
Inbound Marketing & the Next Phase of the Web
HubSpot
 
Webinar Presentation
Webinar PresentationWebinar Presentation
Webinar Presentation
Denise Keniston Presentation Channel
 
AiMA Search SIG Event 8/2015: Search, Social, Content & Local
AiMA Search SIG Event 8/2015: Search, Social, Content & Local AiMA Search SIG Event 8/2015: Search, Social, Content & Local
AiMA Search SIG Event 8/2015: Search, Social, Content & Local
Jake Aull
 
Search Marketing vs Social Media
Search Marketing vs Social MediaSearch Marketing vs Social Media
Search Marketing vs Social Media
Brian Rotsztein
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
Denise Keniston Presentation Channel
 
Introduction to SEO
Introduction to SEOIntroduction to SEO
Introduction to SEO
Rand Fishkin
 
Link Strategies for SEO: an SEMrush webinar
Link Strategies for SEO: an SEMrush webinarLink Strategies for SEO: an SEMrush webinar
Link Strategies for SEO: an SEMrush webinar
Jake Aull
 
Social media for Wordpress
Social media for WordpressSocial media for Wordpress
Social media for Wordpress
Jake Aull
 
Foundations of a Successful Social Media Strategy
Foundations of a Successful Social Media Strategy Foundations of a Successful Social Media Strategy
Foundations of a Successful Social Media Strategy
Erica Campbell Byrum
 
Social Media for HR (Human Resources) Recruiting
Social Media for HR (Human Resources) RecruitingSocial Media for HR (Human Resources) Recruiting
Social Media for HR (Human Resources) Recruiting
Brian Bluff
 
Search Marketing - Still the killer app of online presence.
Search Marketing - Still the killer app of online presence.Search Marketing - Still the killer app of online presence.
Search Marketing - Still the killer app of online presence.
Dayn Wilberding
 
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreThe Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
Rand Fishkin
 
Foundations of a Successful Social Media Strategy
Foundations of a Successful Social Media Strategy Foundations of a Successful Social Media Strategy
Foundations of a Successful Social Media Strategy
Erica Campbell Byrum
 
COMPENSATION PLAN LIVE LIFE 360
COMPENSATION PLAN LIVE LIFE 360COMPENSATION PLAN LIVE LIFE 360
COMPENSATION PLAN LIVE LIFE 360
Andres Cardenas
 
Webivia social media marketing
Webivia social media marketingWebivia social media marketing
Webivia social media marketing
Webivia
 

Contenu connexe

Tendances

AiMA Search SIG Event 8/2015: Search, Social, Content & Local
AiMA Search SIG Event 8/2015: Search, Social, Content & Local AiMA Search SIG Event 8/2015: Search, Social, Content & Local
AiMA Search SIG Event 8/2015: Search, Social, Content & Local
Jake Aull
 
Search Marketing vs Social Media
Search Marketing vs Social MediaSearch Marketing vs Social Media
Search Marketing vs Social Media
Brian Rotsztein
 
Foundations of a Successful Social Media Strategy
Foundations of a Successful Social Media Strategy Foundations of a Successful Social Media Strategy
Foundations of a Successful Social Media Strategy
Erica Campbell Byrum
 
Social Media for HR (Human Resources) Recruiting
Social Media for HR (Human Resources) RecruitingSocial Media for HR (Human Resources) Recruiting
Social Media for HR (Human Resources) Recruiting
Brian Bluff
 
Search Marketing - Still the killer app of online presence.
Search Marketing - Still the killer app of online presence.Search Marketing - Still the killer app of online presence.
Search Marketing - Still the killer app of online presence.
Dayn Wilberding
 
Foundations of a Successful Social Media Strategy
Foundations of a Successful Social Media Strategy Foundations of a Successful Social Media Strategy
Foundations of a Successful Social Media Strategy
Erica Campbell Byrum
 

Tendances (20)

Search Marketing For Travel - ABTA | 2019
Search Marketing For Travel - ABTA | 2019Search Marketing For Travel - ABTA | 2019
Search Marketing For Travel - ABTA | 2019
 
Enhanced Social Media Marketing with WordPress (2013 Update)
Enhanced Social Media Marketing with WordPress (2013 Update)Enhanced Social Media Marketing with WordPress (2013 Update)
Enhanced Social Media Marketing with WordPress (2013 Update)
 
Internet marketing in 2013 by Tomer Harel @ KeyScouts.com
Internet marketing in 2013 by Tomer Harel @ KeyScouts.comInternet marketing in 2013 by Tomer Harel @ KeyScouts.com
Internet marketing in 2013 by Tomer Harel @ KeyScouts.com
 
Do you want to rank higher in search engines!
Do you want to rank higher in search engines!Do you want to rank higher in search engines!
Do you want to rank higher in search engines!
 
Advanced SEO for ecommerce sites
Advanced SEO for ecommerce sitesAdvanced SEO for ecommerce sites
Advanced SEO for ecommerce sites
 
Link Building with Open Site Explorer
Link Building with Open Site ExplorerLink Building with Open Site Explorer
Link Building with Open Site Explorer
 
The Evolution of Google's Rankings
The Evolution of Google's RankingsThe Evolution of Google's Rankings
The Evolution of Google's Rankings
 
Inbound Marketing & the Next Phase of the Web
Inbound Marketing & the Next Phase of the WebInbound Marketing & the Next Phase of the Web
Inbound Marketing & the Next Phase of the Web
 
Webinar Presentation
Webinar PresentationWebinar Presentation
Webinar Presentation
 
AiMA Search SIG Event 8/2015: Search, Social, Content & Local
AiMA Search SIG Event 8/2015: Search, Social, Content & Local AiMA Search SIG Event 8/2015: Search, Social, Content & Local
AiMA Search SIG Event 8/2015: Search, Social, Content & Local
 
Search Marketing vs Social Media
Search Marketing vs Social MediaSearch Marketing vs Social Media
Search Marketing vs Social Media
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Introduction to SEO
Introduction to SEOIntroduction to SEO
Introduction to SEO
 
Link Strategies for SEO: an SEMrush webinar
Link Strategies for SEO: an SEMrush webinarLink Strategies for SEO: an SEMrush webinar
Link Strategies for SEO: an SEMrush webinar
 
Social media for Wordpress
Social media for WordpressSocial media for Wordpress
Social media for Wordpress
 
Foundations of a Successful Social Media Strategy
Foundations of a Successful Social Media Strategy Foundations of a Successful Social Media Strategy
Foundations of a Successful Social Media Strategy
 
Social Media for HR (Human Resources) Recruiting
Social Media for HR (Human Resources) RecruitingSocial Media for HR (Human Resources) Recruiting
Social Media for HR (Human Resources) Recruiting
 
Search Marketing - Still the killer app of online presence.
Search Marketing - Still the killer app of online presence.Search Marketing - Still the killer app of online presence.
Search Marketing - Still the killer app of online presence.
 
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreThe Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
 
Foundations of a Successful Social Media Strategy
Foundations of a Successful Social Media Strategy Foundations of a Successful Social Media Strategy
Foundations of a Successful Social Media Strategy
 

En vedette

Audience feedback
Audience feedbackAudience feedback
Audience feedback
LiamDougal
 
Social media marketing 101
Social media marketing 101 Social media marketing 101
Social media marketing 101
Webivia
 
CRM in the government context
CRM in the government contextCRM in the government context
CRM in the government context
Luciano Batista
 

En vedette (8)

COMPENSATION PLAN LIVE LIFE 360
COMPENSATION PLAN LIVE LIFE 360COMPENSATION PLAN LIVE LIFE 360
COMPENSATION PLAN LIVE LIFE 360
 
Webivia social media marketing
Webivia social media marketingWebivia social media marketing
Webivia social media marketing
 
Guidewire Labs: Deal Dossier Service
Guidewire Labs: Deal Dossier ServiceGuidewire Labs: Deal Dossier Service
Guidewire Labs: Deal Dossier Service
 
Audience feedback
Audience feedbackAudience feedback
Audience feedback
 
Social media marketing 101
Social media marketing 101 Social media marketing 101
Social media marketing 101
 
CRM in the government context
CRM in the government contextCRM in the government context
CRM in the government context
 
The role of electronic services in transformational government: a unified ser...
The role of electronic services in transformational government: a unified ser...The role of electronic services in transformational government: a unified ser...
The role of electronic services in transformational government: a unified ser...
 
51638546 tanaman-sayuran-tahun-6
51638546 tanaman-sayuran-tahun-651638546 tanaman-sayuran-tahun-6
51638546 tanaman-sayuran-tahun-6
 

Similaire à Foundations of a successful campaign

Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
FP iMarketing
 
Content Marketing Strategy - The Future is Bright for Web Content
Content Marketing Strategy - The Future is Bright for Web Content Content Marketing Strategy - The Future is Bright for Web Content
Content Marketing Strategy - The Future is Bright for Web Content
TopRank Marketing Agency
 
Future of content marketing e briks infotech
Future of content marketing e briks infotechFuture of content marketing e briks infotech
Future of content marketing e briks infotech
ebriksinfotech
 
Future of content marketing e briks infotech
Future of content marketing e briks infotechFuture of content marketing e briks infotech
Future of content marketing e briks infotech
ebriksinfotech
 
Keeping Your Story Straight: Social Media and Content Marketing Alignment
Keeping Your Story Straight: Social Media and Content Marketing Alignment Keeping Your Story Straight: Social Media and Content Marketing Alignment
Keeping Your Story Straight: Social Media and Content Marketing Alignment
Act-On Software
 
2.7.13 Workshop: Social SEO
2.7.13 Workshop: Social SEO2.7.13 Workshop: Social SEO
2.7.13 Workshop: Social SEO
451 Marketing
 
Link Building Workshop - SEO After Penguin & Panda
Link Building Workshop - SEO After Penguin & PandaLink Building Workshop - SEO After Penguin & Panda
Link Building Workshop - SEO After Penguin & Panda
Wiideman Consulting Group
 
Nmd feeding humjmingbird
Nmd feeding humjmingbirdNmd feeding humjmingbird
Nmd feeding humjmingbird
Gary Wagnon
 

Similaire à Foundations of a successful campaign (20)

Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
SEO and Your Website; What's Possible
SEO and Your Website; What's PossibleSEO and Your Website; What's Possible
SEO and Your Website; What's Possible
 
Content Marketing Strategy - The Future is Bright for Web Content
Content Marketing Strategy - The Future is Bright for Web Content Content Marketing Strategy - The Future is Bright for Web Content
Content Marketing Strategy - The Future is Bright for Web Content
 
SEO for Startups - #StartupSEO.TO by Powered by Search
SEO for Startups - #StartupSEO.TO by Powered by SearchSEO for Startups - #StartupSEO.TO by Powered by Search
SEO for Startups - #StartupSEO.TO by Powered by Search
 
Future of content marketing e briks infotech
Future of content marketing e briks infotechFuture of content marketing e briks infotech
Future of content marketing e briks infotech
 
Future of content marketing e briks infotech
Future of content marketing e briks infotechFuture of content marketing e briks infotech
Future of content marketing e briks infotech
 
Practical Online Reputation Management
Practical Online Reputation ManagementPractical Online Reputation Management
Practical Online Reputation Management
 
B2B social media marketing warren knight
B2B social media marketing warren knightB2B social media marketing warren knight
B2B social media marketing warren knight
 
Socia Media for Small Business_B2B_LHH
Socia Media for Small Business_B2B_LHHSocia Media for Small Business_B2B_LHH
Socia Media for Small Business_B2B_LHH
 
Angels in action_smm_plan
Angels in action_smm_planAngels in action_smm_plan
Angels in action_smm_plan
 
Finding the SEO Balance
Finding the SEO BalanceFinding the SEO Balance
Finding the SEO Balance
 
Building Thought Leadership - Beyond SEO
Building Thought Leadership - Beyond SEOBuilding Thought Leadership - Beyond SEO
Building Thought Leadership - Beyond SEO
 
Keeping Your Story Straight: Social Media and Content Marketing Alignment
Keeping Your Story Straight: Social Media and Content Marketing Alignment Keeping Your Story Straight: Social Media and Content Marketing Alignment
Keeping Your Story Straight: Social Media and Content Marketing Alignment
 
Demand Generation From the Outside In
Demand Generation From the Outside InDemand Generation From the Outside In
Demand Generation From the Outside In
 
2.7.13 Workshop: Social SEO
2.7.13 Workshop: Social SEO2.7.13 Workshop: Social SEO
2.7.13 Workshop: Social SEO
 
Introduction to Search Engine Optimization
Introduction to Search Engine OptimizationIntroduction to Search Engine Optimization
Introduction to Search Engine Optimization
 
2012 re presentation_mm2
2012 re presentation_mm22012 re presentation_mm2
2012 re presentation_mm2
 
Optimize & Socialize for Better Business Blogging
Optimize & Socialize for Better Business BloggingOptimize & Socialize for Better Business Blogging
Optimize & Socialize for Better Business Blogging
 
Link Building Workshop - SEO After Penguin & Panda
Link Building Workshop - SEO After Penguin & PandaLink Building Workshop - SEO After Penguin & Panda
Link Building Workshop - SEO After Penguin & Panda
 
Nmd feeding humjmingbird
Nmd feeding humjmingbirdNmd feeding humjmingbird
Nmd feeding humjmingbird
 

Dernier

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
UK Journal
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Miguel Araújo
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
vu2urc
 

Dernier (20)

Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation Strategies
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 

Foundations of a successful campaign

  • 1. Foundation of a successful campaign Social Media Marketing
  • 2. What is Success ? $ $$ financial action reaction non-financial financial impact investment impact • Website visitors • Click Through • Retweets • Followers or Fans • Visitors to store • Complaints or reviews
  • 3. Typical social media language Direct Mail Person/List ReTweet/Forward “Private” DM @stew_b, RT if you’re looking for great organic chinese food #sanramon, try http://tiny.treasure . The flaming swordfish can also be found at #walmart. #in #fb hashtag Crosspost to Linkedin and Facebook Search #idol #thevoice #sanramon #measure123
  • 4. The playing field March 5, San Ramon Patch
  • 5. • National organization The challenge • Full complement of Social Media Tools • Website has appropriate SEO/Metadata • is not 14 pages, but >500 pages
  • 6. Example 2 of 3 We need to stand out from the clutter, and not add to the already busy barrage of emails sent to our clients March 9, WSJ Business
  • 8. Social Media Marketing does it help? Visibility Be a mentor Brand yourself as a resource Improve sales Easily get speaking gigs Develop better ideas Build a community Network faster Decrease time to conversion Find partners Highlight your products/services Get answers Find new clients Create a resource depository Hang out with influencers Research Tell your company’s story Better hires
  • 9. Top reasons to Social Media better measurements
  • 11. $ $$ financial action reaction non-financial financial impact investment impact Links Weekly Craft Tip of the Highlight week ProBono Work in community Social media
  • 12. Example of an innovative Facebook Campaign Results • Brand awareness targeting women between 20 and 50 • 620% increase in referring page views • 52% increase in branded search Tactics • Facebook Ads • Google Ads • TV Ads • Deployed Point of Sale terminals for consumer engagement • Prize was a trek trip to Indonesia’s volcano with a full production crew • Blog entries by winner every day she was there
  • 13. Where do we start? Sites Links Tools Team Website Chamber listing dlvr.it IT Pro Facebook Bus. Google Places Google Alerts Writer Linkedin Bing Business Google Adwords SMM G. Analytics Sites Links Tools Team Blog Yahoo Business Crowdbooster Graphics Twitter Yelp ZooShia Photographer Specialty List Facebook Ads
  • 14. Sites Links Tools Team Website Website Chamber listing dlvr.it IT Pro Facebook Bus. Google Places Google Alerts Writer Linkedin Bing Business Google Adwords SMM G. Analytics • Meta Data Title • Adequate Content Page Link Description • Appropriate Images IMG_2107.JPG vs Daycare-safety-procedure.jpg • Submit sitemaps to Google and Bing • Inbound Links & Social Media mentions
  • 15. March 30 - Facebook Timeline for Business Work with your graphics person, rethink your landing page, work on your apps.
  • 16. Why use Facebook Business? • Main difference – Business pages are indexed, unlike personal profiles • High user traffic • Great interaction – like, share, comment • Great integration with your website • A word of caution - you don’t own your facebook page. A facebook page should always work in conjunction with your website, not a replacement
  • 18. Linkedin • Get a nice URL - linkedin.com/in/yourname http://www.linkedin.com/pub/name/b/376/a7b • Your profile should be 100% * • Use niche words (keywords) in profile • Update your status/profile regularly • Answer questions, ask questions • Join in group discussions • Grow contacts • Use Linkedin widgets • *Give and get recommendations
  • 21. How to rank higher? • Headline • Current Work Experience • Past Work Experience • Summary • Specialties
  • 22. Your online presence Sites Links Tools Team Website Chamber listing dlvr.it IT Pro Facebook Bus. Google Places Google Alerts Writer Linkedin Bing Business Google Adwords SMM G. Analytics Sites Links Tools Team Blog Yahoo Business Crowdbooster Graphics Twitter Yelp ZooShia Photographer Specialty List Facebook Ads
  • 23. Sites Links Tools Team Links & Mentions Website Chamber listing dlvr.it IT Pro Facebook Bus. Google Places Google Alerts Writer Linkedin Bing Business Google Adwords SMM G. Analytics Domain Authority Factors Domain: http://www.sanramon.org
  • 24. Recommended Links • San Ramon Chamber • Shop San Ramon First • Google Places • Bing Business • Merchant Circle • RelyLocal (disclaimer - we operate this)
  • 25. Sites Links Tools Team Domain Authority Website Chamber listing dlvr.it IT Pro Facebook Bus. Google Places Google Alerts Writer Linkedin Bing Business Google Adwords SMM G. Analytics
  • 26. Inbound Links Chamber website offers GREAT links back to your website Every page can be Indexed!
  • 27. Sites Links Tools Team Website Chamber listing dlvr.it IT Pro Facebook Bus. Google Places Google Alerts Writer Linkedin Bing Business Google Adwords SMM G. Analytics
  • 28. Sites Links Tools Team Bing Business Website Chamber listing dlvr.it IT Pro Facebook Bus. Google Places Google Alerts Writer Portal BETA Linkedin Bing Business Google Adwords SMM G. Analytics
  • 29. Your online presence Sites Links Tools Team Website Chamber listing dlvr.it IT Pro Facebook Bus. Google Places Google Alerts Writer Linkedin Bing Business Google Adwords SMM G. Analytics Sites Links Tools Team Blog Yahoo Business Crowdbooster Graphics Twitter Yelp ZooShia Photographer Specialty List Facebook Ads
  • 30. Sites Links Tools Team dlvr.it Website Chamber listing dlvr.it IT Pro Facebook Bus. Google Places Google Alerts Writer automation Linkedin Bing Business Google Adwords SMM G. Analytics
  • 33. Crowdbooster Learning and understanding which post has the most impact
  • 34. Zooshia Embedding iframe feeds in a widget from YouTube, Facebook and Twitter
  • 36. Pintrest Food Apparel Fashion Childcare Real Estate Cars 68% Females 89 mins/mth 12M users
  • 37. Twitter • City officials can benefit from Twitter without ever sending a tweet. Twitter can be used to: • Find out what people are saying about your city; • Discover breaking news as it’s happening; • Locate useful articles; and • Research topics and issues. • Popular search operators • #hashtag #sanramon #thevoice #linsanity • traffic :( contains “traffic” with negative attitude • near:”san ramon”
  • 39. Closing • Develop and execute appropriate old school marketing plan • Use Social Media (tools) to • promote • multiply the exposure • measure • suggest tweaks • Integrate progress on own site, like a blog or website