1. Social Media Marketing 101 : #7
helping local
businesses
compete

2. Agenda
San Ramon Chamber of Commerce Feb 26
Social Media Marketing 101 2013
1:30pm to 3:00pm
Introductions/Business Card exchange 10 minutes
Update on Social Media Marketing 20 minutes
• Simon Tan
How to promote your business without getting on 30 minutes
anybody's nerves!“
• Keisha Gallegos
• Starlit Path Life Coaching
Group Questions and Answers 10 minutes
Next Meeting 5 minutes
• Suggestions for topics
Official Meet up ends 25 minutes
*Networking Time

3. Monthly Meeting Topics
1. Social Media concepts and language
• Simon Tan | Website Designer
2. Facebook Business Page setup using Prezi
• Lorra Longamore / Social Media Consultant
3. Writing for Social Media
• Michelle Bedard / Writer
4. Search Engine Optimization basics
• Steve Strickland / IT Professional
5. Combining your in person networking with online
• Gail Nott / Social Media Guru
6. Learn to create marketing messages that gets noticed
• Andy McClure / Business Coach
7. Promote your business without getting on everyone‟s nerves ! Feb
• Keisha Gallegos / Life Coach 26
Future Meeting Suggestions:
• Linkedin
• Google+
• SEO update after Panda (21 updates) & Penguin (update #3)
• Website integration with Social Media

4. “Top of Mind”
• How to leverage social media efficiently so that it works for you
without being overwhelming.
• i'd like to learn from mistakes of others
• how are other people using facebook for marketing
• How do small businesses use Social Media to grow their business?
• What was your most successful post on Facebook and why?
• Best ways to engage a community/industry that isn't historically
very social-media friendly!
• How can I use LinkedIn and FB to get more exposure for my
business?
• How to get our clients to open our emails!
• How can Social Media best be used in a small business?
• Not sure!

5. Who opens our emails ?
Open Rates Open Rates
60%-80% 1%-14%
1. [COMPANYNAME] Sales & Marketing Newsletter 1. Last Minute Gift - We Have The Answer
2. Eye on the [COMPANYNAME] Update (Oct 31 -
2. Valentines - Shop Early & Save 10%
Nov 4)
3. [COMPANYNAME] Staff Shirts & Photos 3. Give a Gift Certificate this Holiday
4. [COMPANYNAME] May 2005 News Bulletin! 4. Valentine's Day Salon and Spa Specials!
5. Gift Certificates - Easy & Elegant Giving - Let
5. [COMPANYNAME] Newsletter - February 2006
Them Choose
6. [COMPANYNAME] Newsletter - January 2006 [ 6. Need More Advertising Value From Your
*|FNAME|* *|LNAME|* ] Marketing Partner?
7. [COMPANYNAME] and [COMPANYNAME] Invites 7. [COMPANYNAME] Pioneers in Banana
You! Technology
8. [COMPANYNAME] Moves You Home for the
8. Happy Holidays from [COMPANYNAME]
Holidays
9. ATTENTION [COMPANYNAME] Staff! 9. Renewal
10. Technology Company Works with
10. ATTENTION [COMPANYNAME] West Staff!!
[COMPANYNAME] on Bananas Efforts
11. [COMPANYNAME] Update - A Summary of
11. Invitation from [COMPANYNAME]
Security and Emergency Preparedness News
12. [COMPANYNAME] Jan/Feb 2006 Newsletter 12. Now Offering Banana Services!
13. Website news - Issue 3 13. It's still summer in Tahoe!
14. [COMPANYNAME] endorses [COMPANYNAME]
14. Upcoming Events at [COMPANYNAME]
as successor
15. [COMPANYNAME] Councils: Letter of Interest 15. [COMPANYNAME] Holiday Sales Event

6. Stats
Industry Open Click Unsub
Max 48.60% 5.50% 0.42%
Average 34.71% 3.24% 0.22%
Min 19.30% 1.30% 0.09%
Non-Profit 46.70% 3.60% 0.18%
Insurance 43.70% 2.80% 0.20%
Professional Services 39.00% 3.20% 0.28%
Legal 38.30% 3.60% 0.15%
Real Estate 37.20% 3.10% 0.28%
Consulting 37.10% 3.40% 0.27%
Construction 36.50% 2.70% 0.40%
Restaurant 33.00% 1.40% 0.25%
Beauty and Personal Care 32.70% 3.60% 0.30%
Business and Finance 32.60% 3.10% 0.20%
Health and Fitness 32.20% 3.30% 0.26%
Medical, Dental, and Healthcare 30.90% 3.10% 0.17%
Recruitment and Staffing 23.10% 4.50% 0.18%

7. Doing the MATH
If we want Social Media
Tool #2
2 New Clients 2 5%
10 Clients from Social buying decision
a month Email Contacts
Media
Marketing
32 3%
click an action
8 Social Media
Tool #1
From
Referrals 30%
1,067
open and read
3,556

8. Where should we focus ?
Frequency # of Users

9. Building your web presence
Facebook
Facebook
Business
Personal
Page
Website Twitter
email PR Web

10. 10 Tips on Facebook
• Use FB to design business cards
• Hide apps, or games
• “View as”
• Hide what you read
• Write back
• Don‟t oversell
• Moderate comments/hide spam
• Focus on engagement, not likes
• Be visual (photos)
• Profile – completely filled out

11. Facebook Graph Search
WHO ?

12. Why are some FB Page more popular?
“excerpts from a very popular consumer brand manager”
• advertising on Facebook‟s platform
Buy targeted
• Leverage your offline networks (TV/newspaper/magazine ads, etc.)
• Run a contest/promotion offline of Facebook, yet encourage users to
become a fan during the promotion process (since there is quite a bit of red tape to
actually run promotions on Facebook fan pages themselves)
• exclusively on your Facebook fan page
Create content published
• Frequently make special offer announcements and even new product
announcements through facebook first
• Hire a community manager to implement ongoing growth opportunities
across all your social channels
• Buy Google ads to drive traffic directly to your Facebook fan page
• End your press releases with your Facebook fan page link
• Provide talking points to publicized team members to say become a fan in
Facebook during interviews

13. Remember the „Marketing‟
Facebo
Facebook ok
Personal Busines
s Page
Website Twitter
email PR Web

14. • Join the San Ramon Chamber !
• Show up @ a Mixer
• Engage and join a Business Referral Group
• Host a Ribbon Cutting Ceremony @ your office
• Attend or participate at Business Expo
• Volunteer for special chamber projects
• Annual Awards Dinners
• Blood Drive
• Attend our Meet UP meetings (Thank you)

15. Welcome to Guest Speaker:
Keisha Gallegos
Joined Facebook June 28, 2008
Friends – 835
Likes – 280 pages
Business Page Starlit Path Life Coaching 835 Facebook
278 likes friends
Created Dec 4, 2009
Email Contacts
Facebook Fans
278 fans

16. How long should a blog be?
Average blog post
length of the top 5
most popular blogs in
each of these
segments
:viperchill.com