2. Campaign objective
• To drive engagement on social media
• Quirky content to generate brand
interest
• Increase in followers to expand brand
reach
3. Hence our ideation to achieve it ..
• To create a topic that would interest a lot of people to tweet on
• The idea was to get maximum tweets on the topic and in turn also get a
significant amount of followers
• One of the topics widely spoken about on twitter is Movies, and with
Valentine’s day just round the corner we decided to merge the both
• To give the users something quirky to tweet
• The hashtag to be used- #ReplaceMovienamesWithValentines
4. What we did…
Tweeters were asked to reply to Many funny responses were
#ReplacemovienameswithValentines retweeted
The activity was supported on Some tweets were made to
Facebook with a post encourage people to tweet more
8. Campaign Result
Buzz about Star CJ Alive
Accounts reached • 342774
Impressions • 1966261
Number of
unique twitter • 431
account entries Increase in Followers
Number of
tweets around • 1900
the hashtag 50+ in
just 8
• 110 hrs
Retweets
