On March 7, Facebook announced it was overhauling the news feed as we know it with enhancements to visuals, additional control over multiple feeds, and mobile integration so the Facebook experience is seamless across ALL devices. Join the Starmark team on to find out how these changes are going to affect you and your business.

1. FACEBOOK
NEWS FEED AND
AD TARGETING
Starmark
Branding
Advertising
Interactive
PR
Direct
Mobile
Social
Analytics
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San Juan, PR
Orlando, FL
Peggy Nordeen
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CEO

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4. Understanding
the
new
Facebook
Newsfeed
and
Ad
Targe7ng
Op7ons

5. Facebook Enhancements
Highlights
Rich Stories

6. Rich Stories
Highlights
Images:
• Significantly larger display of images...

7. Rich Stories
Highlights
Images:
• Cover images will be included in Page Posts; no more 20% rule.

8. Rich Stories
Highlights
Videos:
• Significantly larger display of videos too...

9. Rich Stories
Highlights
Events:
• Events will get more prominence too...

10. Rich Stories
Highlights
Apps:
• Other apps (like Instagram and Pinterest) will be more prominent

11. Rich Stories
Highlights
Brand Posts:
• When businesses buy feed ads that feature a photo, those photos will be bigger.

12. Rich Stories
Highlights
Ads:
“We’re taking all the content you see in the
feed and making it more immersive. So that
goes across the board for everything,
including ads”
- Julie Zhuo, Facebook’s head of product design

13. Facebook Enhancements
Highlights
Mobile

14. Mobile
Highlights
Mobile:
• Completely unified experience

15. Facebook Enhancements
Highlights
News Feeds

16. News Feeds
Highlights
Feeds:
• You now have a choice of feeds

17. News Feeds
Highlights
Feeds:
• You now have a choice of feeds

18. News Feeds
Highlights
Feeds:
• You now have a choice of feeds

19. News Feeds
Highlights
Feeds:
• How this effects Brand Pages

20. News Feeds
Highlights
Feeds:
• This could be a win:
• Users will see all posts
• Users can filter their feed to only your brand
• However
• Users may not use News or Following feeds...

21. Facebook Enhancements
Highlights

22. Facebook Exchange
Highlights
Facebook Exchange:
• Facebook’s version of retargeting...
They leave without taking action...
User Visits your site They can now see
your ad on
Facebook!

23. A Smarter Facebook Ad
Highlights
Ad Funnel:
• A better way to advertise

24. Facebook Exchange
Results: Highlights
• Only 12.8% of US marketers have
used the opportunity, but more
than 60% have bought some form
of Facebook advertising.
• The performance of FBX vs.
Retargeted Display ads are almost
at par with each other in less than
6 months.
• eMarketer predicts Real Time
Bidding (RTB) will account for a
quarter of the display market in
2015. FBX will be the source of
that growth.

25. Facebook Custom Audiences
Highlights
Custom Retargeting - on Facebook:
• Targeting based on phone number
954-555-1212
Phone Match Found On Facebook, they
see your ad!

26. Facebook Custom Audiences
Highlights
Custom Retargeting - on Facebook:
• Targeting based on email address
john@smith.com
Email Match Found On Facebook, they
see your ad!

27. Facebook Custom Audiences
Highlights
Custom Retargeting - on Facebook:
• Targeting based on Facebook ID
X39HAU45173
FBID Match Found On Facebook, they
see your ad!

28. Additional Engagement
Highlights

29. Additional Engagement
Highlights

30. Summary
Highlights
Rich Stories:
• Get Visual!
Feed:
• Time will tell...
Mobile:
• Mobile like gates
Advertising on Facebook:
• Retargeting now available on Facebook Exchange
• Collect marketing data for Custom Audiences on Facebook

31. Understanding
the
new
Facebook
Newsfeed
and
Ad
Targe7ng
Op7ons

32. Stay Engaged!
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