Looking ahead and focusing on what matters. Where are technology and online behavior heading this year? Are you ready? Is your business ready? Remember, forewarned is forearmed. Let Starmark's Justice Mitchell walk you through the top trends for 2012 to keep you ahead by leaps and bounds. • Social media vs social business • Digi-haggling • Interactive TV • Trust agents

1. Starmark
Branding
Advertising
Interactive
PR
Direct
Mobile
Social
Analytics
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2. Starmark
Our Backbone:
Company Founded on Integrated Marketing
Interactive, Social & Public Relations
Return On Investment Focused
Top-10 Diversity Owned Company in Florida
Nationwide Recruitment
Recognized Top South Florida CEO
Includes:
Peggy Nordeen
Fort Lauderdale (Headquarters) CEO
San Juan, PR
Orlando, FL
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3. eTIPS.Starmark.com
• Weekly eTip Newsletters
• Based on Cutting Edge Current Trends
• Co-Authored In-house By Experts Within Discipline
• Ongoing App, Web & Media Testing
• Nationally Syndicated Content
• Industry Benchmarks
• Actionable Webinars
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4. 2012 Trends To Watch
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5. SOCIAL
BUSINESS
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6. SOCIAL MEDIA MESSAGING
SOCIAL CHANNEL ENGAGEMENT (NATURAL CONVERSATION)
SOCIAL PRODUCT & BRAND STEWARDSHIP
SOCIAL CUSTOMER SERVICE
SOCIAL COMMUNITY MANAGEMENT & DIRECTION (BRAND AMBASSADORS)
BRAND PROTECTION & CRISIS MANAGEMENT
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7. Cloud Computing & Device Synchronization
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8. In “Real Time”
• Marketers will need to think "In Real Time" for campaigns
• Real-time analytics for decision-making and collaboration
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9. In “Real Time” - Mobile Sourcing
Mobile in-app contributions of content/information
• Traffic, weather and civilian news alerts
• Streaming “best” - prices, travel, deals, last-minute
• Did you know?
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10. Recognition: Voice / Face
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11. Recognition: Product & Education
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12. Mobile Commerce & NFC
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13. Your Brand “FABRIC” Is Ubiquitous Across All Channels
Advertising Social/PR Product Service Culture
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14. Interactive Television
• Webisodic content starts to get recognition
• HD will be the baseline standard by 2014
• Land-grab for online producers
• Social TV metrics grows
• Micro markets
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15. “Second Screens”
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16. Your Social Graph Is Your New Rolodex
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17. Proximity, Deals & “Digi-haggling”
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18. Aggregators On The Rise
• Social dashboards
• Social/brand protection services
• Hyper-collective real-time metrics
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19. Content Writing Based On Channel Audience
• 140 character limits
• Mobile-friendly articles
• Variable demographic per social channel
Blogs: YouTube: Twitter: Facebook: Google+:
• Topical content • Rich keyword • Content based on • Younger audience • Smaller, more
• Distributed across descriptions for SEO audience type, product • Communities and professional and tech-
channels • Detail content related to and demo groups savvy audience
• PR, articles and alerts other articles as value- • Understand lexicon • Campaign connections • Brands still in fertile
add • Keep constant • Apps, modules and development within
robust commerce ties channel
different content
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20. Brand Ambassadors & “Trust Agents”
Blogger/Social Civilian
Outreach Programs
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21. Mobile, Social “Gamification” To Grow
• Creating brand loyalty through game mechanics
• Leveraging social gaming within growing niche space
• Incentivizing behavior through positive response, challenge and competition
• Alternate uses: Employment training; educational gaming; IRL leader boards
Contests & Giveaways Scores & Ranking Gameplay Rewards Incentive Programs Team Based Challenges
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22. The Rise Of Mobile Messaging
• Customer service (in real time)
• Local business deals (retail)
• Tracking, alerts & app-based messaging
• Business, meetings & trade shows
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23. Metrics, Intelligence & Annual Reports
Reporting Testing Actions Goals Planning
Cycle To Remain Constant
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24. And In Other News...
• Home phones will die
• Adobe flash is dying; HTML5 will rise
• Your virtual staff will grow & your physical office will contract
• Multiculturally aware business models will find greater traction
• Presidential campaign(s) year will force a new wave of digital tactics and social saturation
• Brand loyalty will increase in fragility as brands fight for positioning
• Tablets will get larger & more “professional”
• Digital advertising will double in revenue
• Augmented reality will hit “puberty”
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25. Thank You.
Text “ETIP” to 24-7-365 to get our weekly eTip via SMS
Justice Mitchell
VP, Interactive & Social Creative Director
email: jmitchell@starmark.com
twitter: @justicemitchell
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