1. 2013 Predictions
Starmark
Branding
Advertising
Interactive
PR
Direct
Mobile
Social
Analytics
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2. Starmark
Our Backbone:
@starmarkintl Company Founded on Integrated Marketing
#2013
Interactive, Social & Public Relations
Return On Investment Focused
Top-10 Diversity Owned Company in Florida
Nationwide Recruitment
Recognized Top South Florida CEO
Includes:
Peggy Nordeen
Fort Lauderdale (Headquarters) CEO
San Juan, PR
Orlando, FL
STARMARK.COM
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3. eTips.Starmark.com
Weekly eTip Newsletters
@starmarkintl • Distributed via email, Facebook, Twitter and SMS
#2013
• Based on Cutting Edge Current Trends
• Co-Authored In-house By Experts Within Discipline
• Nationally Syndicated Content; Two Printed Books
Monthly Actionable Webinars
• Deeper Dive on Popular eTip Topics
• Expert walkthru with Q&A
Starmark Social Playbook
• Strategic Social Marketing Plan
• Proactive Approach to Managing your Social Marketing
• Updated daily!
STARMARK.COM
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4. How did we do in 2012?
Good call: Work In Process:
@starmarkintl • Social Business • More Brand Ambassador Programs
#2013
• Cloud Computing & Device • Real Time Analytics during campaigns
Synchronization
• Real Time Mobile Content
• Recognition: Voice & Face, plus product
photos • Mobile Commerce and NFC
• More social dashboards • Interactive TV
• Tablets will get larger and more • Proximity Deals and "Digi-Haggling"
professional (and smaller too)
• Augmented Reality (cool but still
awkward)
Matured:
• Social Gamification
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5. @starmarkintl
#2013
2013 Predictions
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6. Social Business
Social Business is here to stay.
@starmarkintl • More strategic
#2013
• Better reporting
• More communities and groups
• Customer service
• Social commerce
• More focus on creating authentic buzz
• Location-based drivers of social engagement
Free when you Tweet...
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7. Mobile Commerce
@starmarkintl
#2013
eCommerce on Location-based Transmission of
your mobile payment via money via your
device your Mobile mobile device
Device
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8. Apps
@starmarkintl
#2013
Android has 75% market share... ...yet only 25% of web/app usage.
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9. Responsive Design Matures
One design can fit all:
@starmarkintl • Display content optimized for phone and tablet devices.
#2013
• Emails and landing pages
• Entire web sites
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10. Media
Google continues to innovate and
secure its future in digital marketing
@starmarkintl
#2013
landscape
Youtube is beta testing the future of
“shoppable “videos
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11. @starmarkintl
#2013
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12. Mobile Media
Mobile will continue to shape the way that media is planned, bought and ultimately consumed.
@starmarkintl • Death of the desktop PC predicted
#2013
• Mobile ad rates are low now, but as new technology hits the market mobile ad rates will
increase
• Facebook mobile targeting capabilities (down to the OS)
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13. Media Integration
Media and digital strategies will integrate further to better
compliment each other
@starmarkintl
#2013
• Continued Facebook and Instagram Integration
• Display Advertising and Pintrest
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14. Pinterest Marketing
Keep in an eye on:
@starmarkintl • As Pinterest opens its application programming interface
#2013
(API) watch marketers, business and entrepreneurs
rapidly deploy new intellectual properties (IP) to
maximize this rapidly growing channel
• Multi-tiered Pinterest strategies
• Not “Just for girls” anymore. Male demo is increasing
• Will Pinterest give way to an eCommerce model?
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15. Instagram Marketing
Keep in an eye on:
@starmarkintl • Instagram profile pages — Watch for new features
#2013
and ways to share
• Further adoption of business platforms to tap into
Instagram
• Video integration?
• Further cross-fertilization (beyond frictionless
sharing) with Facebook should be expected
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16. 2013 In Summary
1. Social Business is here to stay
@starmarkintl
2. Mobile Commerce continues to grow
#2013
3. App development becomes the norm
4. Responsive design matures
5. Google search dominates media
6. YouTube integrates commerce
7. Facebook ad targeting means better quality traffic
8. Social marketing and media strategies integrate
9. Pinterest API opens a world of possibilities
10. Photo sharing becomes a strategy
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17. Stay Engaged!
www.Starmark.com
Register for Weekly eTips & Monthly Webinars
Text “ETIP” to 247-365
to get our weekly eTip via SMS
@StarmarkIntl
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18. Thank You.
@starmarkintl
#2013
Diego Naranjo
Brett Circe Justice Mitchell
VP Planning & Strategy
Chief Interactive Officer VP ICD/Social Media
Follow Me:
Follow Me: Follow Me:
@miamiadguy
@bcirce @justicemitchell
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