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Cluetrain manifesto Slideshow part 5
“ Elvis said it best: we can’t go on together with suspicious minds.” ,[object Object]
Brand loyalty is the corporate version of going steady, but the breakup is inevitable, and coming fast. Because they are networked, smart markets are able to renegotiate relationships with blinding speed   ,[object Object]
Networked markets can change suppliers overnight. Networked knowledge workers can change employers over lunch. Your own “downsizing initiatives” taught us to ask the question:” Loyalty? what’s that’s?   ,[object Object]
Smart markets will find suppliers who speak their own language   ,[object Object]
Learning to speak with a human voice is not a parlor trick. It can’t be “picked up” at some tony conference   ,[object Object]
To speak with a human voice, companies must share the concerns of their communities.   ,[object Object]
But first, they must belong to a community   ,[object Object]

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