StartPad Countdown 10 - Confessions of a Google Analytics Junkie

Or…Confessions of a Google Analytics Junkie Loren Bast Founder, Bellusi LLC

Who this is for, what I’ll cover ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

On the agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

To consider ,[object Object],[object Object],[object Object],[object Object]

Setup & Installation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your domain as high referrer Page 1 (tracked) Page 3 (tracked) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page 2 (untracked)

Profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tracking one site, different data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Before we go on… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tracking different data

Profile Filters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Profile filters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Now: a word about SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Canonical fixes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

One last word about profiles ,[object Object],[object Object]

User Segments ,[object Object],[object Object],[object Object]

Session based ,[object Object],[object Object],[object Object],[object Object],[object Object]

Campaign Tracking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tracking this tweet, and all future ones ,[object Object]

Being diligent about campaign tagging ,[object Object],[object Object],[object Object]

Cookie Based User Segments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cookie based tracking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Multiple values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Event tracking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Event tracking methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Event tracking example #1 ,[object Object],pageTracker._trackEvent("Videos", "Play", " Obama sez stuff");

Event tracking example #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Event tracking ,[object Object]

If Event Tracking isn’t turned on ,[object Object],[object Object],[object Object],[object Object]

In the meantime… ,[object Object],[object Object],[object Object],[object Object]

Up Next ,[object Object],[object Object],[object Object],[object Object]

A/B Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A/B ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Faves.com example ,[object Object]

Goals  Ecommerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ecommerce code ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Airline site example ,[object Object],[object Object]

Other tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? ,[object Object],[object Object]

Bots ,[object Object],[object Object],[object Object],[object Object]

StartPad Countdown 10 - Confessions of a Google Analytics Junkie

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StartPad Countdown 10 - Confessions of a Google Analytics Junkie