Presentation from Cyber Agent Venture Salon Indonesia created by Liauw Oswin Liandow

1. Semakin banyak teman,
semakin sulit share diary
Hit Game
Kolaborasi
dengan
KDDI
TOP 3 SNS Companies in Japan
UI bagus, bisa tulis
diary, komunitas dan
tinggalin jejak

2. mixi’s Success Factor
• Membuat Diary Function” yang merupakan needs dari user Jepang“
1. Diary Function
2. FootMark Function
• Memiliki FootMark Function”“
• UI yang dibandingkan dengan kompetitor lainnya pada saat itu, sangatlah bagus
• Punya server yang bagus sehingga user tidak merasa website berat
• Mengambil user yang memiliki influence
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3. GREE’s Success Factor
• Kolaborasi dengan KDDI : KDDI adalah salah satu perusahaan telco terbesar di Jepang. Dengan
kolaborasi ini, GREE mendapatkan user dari KDDI.
• Membuat Avatar” dimana pada saat itu, adalah hal baru dan sangat membuat user GREE terus“
stay di GREE
• Fokus di mobile : Game-game yang disediakan adalah game mudah yang bisa dimainkan pada saat
di dalam perjalanan atau pada waktu yang pendek.
• Memberikan incentive : Sering kali GREE memberikan poin/hadiah virtual gratis ke user-nya.
• Menggabungkan SNS dan Game
• Monetize system yang sangat brillian
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4. DeNA’s Success Factor
• Fokus di user needs : DeNA selalu meng-analisis user behavior sangat detail dan sangat mendalam.
Melakukan PDCA. Selalu memakai kacamata/berdiri sebagai user.
• Membuat suatu service baru : DeNA adalah pelopor pembuat social game di Jepang.
• Membuat Avatar semakin menarik : Walaupun Avatar dikenalkan oleh GREE, namun DeNA
dapat menambah nilai plus dari hal ini dan membuat user DeNA senang menggunakan Avatar
DeNA.
• Sangat kuat di bidang Promotion
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5. Invest to servers and infrastructure engineer.
ex.) GREE couldn't invest to server infrastructure and their site became
terribly heavy. So, their user moved to mixi or didn’t use SNS .
Strength Communication function. (like Diary, Footmark)
ex.) mixi user addicted Diary and Footmark to enjoy communication
with their friends.
 Gather many free Games.
 Get Users who have strong influence (like musicians).
Create web site in warming tone.
Make function that user can get points by actions of communication.
0→500K （ Starting period)
If you can set these elements,
it’ll be easy to get 500K→10M users.
Summary

6. 10M→15K （ maturity period)
Take attention to potential problems for real social .
ex) Murder case occurred between Mobage users.
Mass media took it problem that young users pay too much to
mobile game.
Promotion using TV and mass media.
Focus on Mobile social game that made by own company.
Focus on more Mobile than PC
ex) mixi was late to focus on MB, so their growth was slow down.
15M→20K （ recent period)
Focus on gathering Mobile social game that made by SAP.
Focus on user payment know-how.
Focus on alliance or M&A.
Summary

7. 10M→15K （ maturity period)
Take attention to potential problems for real social .
ex) Murder case occurred between Mobage users.
Mass media took it problem that young users pay too much to
mobile game.
Promotion using TV and mass media.
Focus on Mobile social game that made by own company.
Focus on more Mobile than PC
ex) mixi was late to focus on MB, so their growth was slow down.
15M→20K （ recent period)
Focus on gathering Mobile social game that made by SAP.
Focus on user payment know-how.
Focus on alliance or M&A.
Summary