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Making an Impact




“                          ”
     My daughter has
    made her bed every
      morning for a
              - Newcombe
                 Family
Making an Impact




“   Arguments
     became                 ”
              - Isreal Family
Who We Are

    Theo          Kyle




Designer/Hacker   Hustler
Who We Are




The Board of Moms
The
Problem




Parenting is really
Motivation




    “    l’ve tried money,
         charts & stickers.
          Nothing’s ever
                     - Moore
                               ”
                      Family
Teaching
 Habits




“                     ”
    My daughter nags
     daily for a soda,
   that she knows she
               - Bryant
                Family
Gaming meets
   reality




“                                 ”
Reality isn't engineered to
maximize our potential. Reality
wasn't designed from the bottom

                     -Jane
                   McGonical
Our
   Solution


                                  2 50




                                           My dau
                                         buying w
                                           She co
                                         money. A




Turn the household routine into a game.
Our
   Solution

 Voluntary Participation

                                    2 50




  Rules       Feedback System   Goals        My dau
                                           buying w
                                             She co
                                           money. A




Turn the household routine into a game.
Feedback




“                       ”
My daughter has put off
 asking for a soda, she
finally sees the value in
             - Bryant Family
The
Metrics




          NOTES - For us Retention
          is daily usage for more
          then 4 days straight.
The
Metrics

    AARRR...


               NOTES - For us Retention
               is daily usage for more
               then 4 days straight.
The
         Metrics
        Acquisition Activation Retention          Referral       Revenue
Funnel:
          (Setup)   (First Use) (4 visits/week)


 Day
 One
            25%           5%           2%           1%                   -




                                                             NOTES - For us Retention
                                                             is daily usage for more
                                                             then 4 days straight.
The
         Metrics
        Acquisition Activation Retention          Referral        Revenue
Funnel:
          (Setup)   (First Use) (4 visits/week)


 Day
 One
            25%           5%           2%            1%                   -



Today     54% 36% 11%                             Optimizin
                                                   g Now             Next




                                                              NOTES - For us Retention
                       Startup-O-Meter                        is daily usage for more
                                                              then 4 days straight.
The
         Metrics
        Acquisition Activation Retention          Referral        Revenue
Funnel:
          (Setup)   (First Use) (4 visits/week)


 Day
 One
            25%           5%           2%            1%                   -



Today     54% 36% 11%                             Optimizin
                                                   g Now             Next
             116%




                                                              NOTES - For us Retention
                       Startup-O-Meter                        is daily usage for more
                                                              then 4 days straight.
The
         Metrics
        Acquisition Activation Retention          Referral        Revenue
Funnel:
          (Setup)   (First Use) (4 visits/week)


 Day
 One
            25%           5%           2%            1%                   -



Today     54% 36% 11%                             Optimizin
                                                   g Now             Next
             116%         620%




                                                              NOTES - For us Retention
                       Startup-O-Meter                        is daily usage for more
                                                              then 4 days straight.
The
         Metrics
        Acquisition Activation Retention          Referral        Revenue
Funnel:
          (Setup)   (First Use) (4 visits/week)


 Day
 One
            25%           5%           2%            1%                   -



Today     54% 36% 11%                             Optimizin
                                                   g Now             Next
             116%         620%         450%




                                                              NOTES - For us Retention
                       Startup-O-Meter                        is daily usage for more
                                                              then 4 days straight.
The
         Metrics
        Acquisition Activation Retention          Referral        Revenue
Funnel:
          (Setup)   (First Use) (4 visits/week)


 Day
 One
            25%           5%           2%            1%                   -



Today     54% 36% 11%                             Optimizin
                                                   g Now             Next
             116%         620%         450%




                                                              NOTES - For us Retention
                       Startup-O-Meter                        is daily usage for more
                                                              then 4 days straight.
Revenue
       Model
Monthly Subscriptions

    Affiliate Sales

Advertising & Offers



                        $5/month
                          20%
                         ~
                        High CPM
Revenue
       Model
Monthly Subscriptions   $5/month


    Affiliate Sales       20%
                        ~
Advertising & Offers    High CPM
Next
Announcin
    g


      iPhone App

    Child Room 2.0
Announcin
    g


      iPhone App

    Child Room 2.0
Next




  Raising Seed Round
Next




  Raising Seed Round
Thank You!

kyle@highscorehouse.co

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HighScore House presentation @ International Startup Festival 2011

  • 1.
  • 2. Making an Impact “ ” My daughter has made her bed every morning for a - Newcombe Family
  • 3. Making an Impact “ Arguments became ” - Isreal Family
  • 4. Who We Are Theo Kyle Designer/Hacker Hustler
  • 5. Who We Are The Board of Moms
  • 7. Motivation “ l’ve tried money, charts & stickers. Nothing’s ever - Moore ” Family
  • 8. Teaching Habits “ ” My daughter nags daily for a soda, that she knows she - Bryant Family
  • 9. Gaming meets reality “ ” Reality isn't engineered to maximize our potential. Reality wasn't designed from the bottom -Jane McGonical
  • 10. Our Solution 2 50 My dau buying w She co money. A Turn the household routine into a game.
  • 11. Our Solution Voluntary Participation 2 50 Rules Feedback System Goals My dau buying w She co money. A Turn the household routine into a game.
  • 12.
  • 13.
  • 14.
  • 15. Feedback “ ” My daughter has put off asking for a soda, she finally sees the value in - Bryant Family
  • 16. The Metrics NOTES - For us Retention is daily usage for more then 4 days straight.
  • 17. The Metrics AARRR... NOTES - For us Retention is daily usage for more then 4 days straight.
  • 18. The Metrics Acquisition Activation Retention Referral Revenue Funnel: (Setup) (First Use) (4 visits/week) Day One 25% 5% 2% 1% - NOTES - For us Retention is daily usage for more then 4 days straight.
  • 19. The Metrics Acquisition Activation Retention Referral Revenue Funnel: (Setup) (First Use) (4 visits/week) Day One 25% 5% 2% 1% - Today 54% 36% 11% Optimizin g Now Next NOTES - For us Retention Startup-O-Meter is daily usage for more then 4 days straight.
  • 20. The Metrics Acquisition Activation Retention Referral Revenue Funnel: (Setup) (First Use) (4 visits/week) Day One 25% 5% 2% 1% - Today 54% 36% 11% Optimizin g Now Next 116% NOTES - For us Retention Startup-O-Meter is daily usage for more then 4 days straight.
  • 21. The Metrics Acquisition Activation Retention Referral Revenue Funnel: (Setup) (First Use) (4 visits/week) Day One 25% 5% 2% 1% - Today 54% 36% 11% Optimizin g Now Next 116% 620% NOTES - For us Retention Startup-O-Meter is daily usage for more then 4 days straight.
  • 22. The Metrics Acquisition Activation Retention Referral Revenue Funnel: (Setup) (First Use) (4 visits/week) Day One 25% 5% 2% 1% - Today 54% 36% 11% Optimizin g Now Next 116% 620% 450% NOTES - For us Retention Startup-O-Meter is daily usage for more then 4 days straight.
  • 23. The Metrics Acquisition Activation Retention Referral Revenue Funnel: (Setup) (First Use) (4 visits/week) Day One 25% 5% 2% 1% - Today 54% 36% 11% Optimizin g Now Next 116% 620% 450% NOTES - For us Retention Startup-O-Meter is daily usage for more then 4 days straight.
  • 24. Revenue Model Monthly Subscriptions Affiliate Sales Advertising & Offers $5/month 20% ~ High CPM
  • 25. Revenue Model Monthly Subscriptions $5/month Affiliate Sales 20% ~ Advertising & Offers High CPM
  • 26. Next
  • 27. Announcin g iPhone App Child Room 2.0
  • 28. Announcin g iPhone App Child Room 2.0
  • 29. Next Raising Seed Round
  • 30. Next Raising Seed Round

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