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lies, damned lies
  and startups


  by: tara ‘missrogue’ hunt
who am I and why I’m
qualified to talk about
      this stuff:

• co-founder + CEO
  Buyosphere.com
• been raising $$ for
  >1yr
• raised $200k F&F
• believed the hype
• lived in SF for 4yrs
• made a crapload of
  mistakes already
• serial entrepreneur
  (but first startup)
lie #1



         the cake is a lie.
there is no cake,
      dude.
startups are hard.
startups are really hard.
startups are really fucking hard.
startups are heartbreaking.
startups are soul crushing.
startups are life shortening.
why?
• you will work longer hours
• you will face rejection daily
• you will be paid peanuts (if anything
  at all)

• everyone will think you are crazy
• there will be MANY days that you doubt
  yourself and everything you are doing.
the entrepreneurial venn
                     desire to
     delusional A   change the
                    status quo
                D
            C          B


            audacity
                           A.   those that go postal
                           B.   dictators
                           C.   serial killers
                           D.   startup entrepreneurs
lie #2


  you are your own boss
a week in the life
of a startup founder
monday
tuesday
wednesday
thursday
friday
saturday




   http://www.flickr.com/photos/milkyworld/3128291642/sizes/l/in/photostream/
sunday
fact:
   you will wake up in a
 puddle of your own sweat
   several nights a week
because you realize you are
    completely fucked.
how to deal:
1. know that you will be rejected.
2. understand that you will underestimate the
   number of times you will be rejected and how
   long it will take you to raise $$. (insert
   completely fucked night sweats here)
3. ask rejectors for feedback (REAL feedback)
4. ignore most of said feedback* but not all of it
5. seek mentors and allies (note: this is the most
   important point I make this entire
   presentation)

                      * knowing what to ignore is not easy
you are not alone.
it takes conviction




     http://www.businessinsider.com/pandora-vc-2010-7
three freakin
 hundred!!!!
take note:
 all of this is BEFORE
you give away a portion
   of your company to
      investors...
lie #3

   raising money means
         success
raising money =
becoming someone
  else’s bitch
                 $$ af ter all
     it IS their
success=
 find your product/market
fit before you run out of
          money.
                T. IS. ALL.
            THA
get creative with
    funding!
it’s cute for kids,
 sad for grownups.
“Paul Graham only invested in us, when he heard about the Obama O's
story. And he figured, well these guys are like really creative,
smart entrepreneurs; they'll probably change their idea.”
AirBnB Founder, Brian Chesky
Question I ask myself
   every single day:
what are my Obama O’s?
alt. funding ideas
•   Friends & Family - your network is stronger than you
    know (we raised $192,000)

•   Go lean - how can you pare down your operations and
    personal lifestyle? Do it early. Lower the burn.

•   Hold a fundraiser - make it awesome. Indiegogo?
    Profounder? Kickstarter?

•   Sell your stuff on eBay - It’s a short term
    sacrifice.

•   Make $$ in your free time - Pixazza, TaskRabbit,
    TaskHire, AirBnB, Kindle, deliver pizza (Alfred from
    Zappos did this), etc. (make it simple, mindless
    tasks)

•   Take out a loan! Nobody will own you.
earning the CEO badge:
       Your ONLY job is to keep
      the company going until you
       find product/market fit.
                        ONLY job.*
                  Your
* Okay, that AND 10 gabillion other things. But this is the most important.
tips on finding
product/market fit...
•   solve the right problem (http://uxmag.com/strategy/
    you-are-solving-the-wrong-problem)

•   research and seek outside opinion (advisors are
    key)

•   eat your own dogfood...taste it! yeah, it sucks,
    right?

•   limit your market

•   get outside of your bubble

•   don’t commit suicide...hang in there!
Are you ready to
make the ultimate
    sacrifice? nly one
       ther e is o
              a nswer
lie #4


  the startup world is a meritocracy
it’s not just about
   working hard.
  (though there is hard work involved)
there is nothing
 fair about this
      path.
both brilliant +
            both contributed SO
              much to science




tesla died broke          edison died rich
and what of those
  with better ideas
but without resources
  who weren’t heard
       at all?
1880s or 2010s, this
   hasn’t really
      changed.
you can do
EVERYTHING right and
  still die broke.
I know. I’m a real
     downer.
but true entrepreneurs
aren’t in it for the fame
  and fortune, are we?
                     hope fo r both)
         (th ough we
q: so why are we
doing this again?
a: fuck if I know.
but here I am.
and I can’t imagine doing
     ANYTHING else.
 it’s an unhealthy, but
  beautifully necessary
       obsession.
because without us crazy,
 delusional people who do
this the world would be a
 boring, stagnant place.
thank you for being
  crazy, audacious
    dreamers. xo
Tara
(@missrogue)
    Hunt
ceo/co-founder, Buyosphere
   tara@buyosphere.com
       514-679-2951
    www.buyosphere.com
   www.horsepigcow.com

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Lies, Damned Lies and Startups - Tara Hunt

  • 1. lies, damned lies and startups by: tara ‘missrogue’ hunt
  • 2. who am I and why I’m qualified to talk about this stuff: • co-founder + CEO Buyosphere.com • been raising $$ for >1yr • raised $200k F&F • believed the hype • lived in SF for 4yrs • made a crapload of mistakes already • serial entrepreneur (but first startup)
  • 3. lie #1 the cake is a lie.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. there is no cake, dude.
  • 11. startups are really fucking hard.
  • 13. startups are soul crushing.
  • 14. startups are life shortening.
  • 15. why? • you will work longer hours • you will face rejection daily • you will be paid peanuts (if anything at all) • everyone will think you are crazy • there will be MANY days that you doubt yourself and everything you are doing.
  • 16.
  • 17. the entrepreneurial venn desire to delusional A change the status quo D C B audacity A. those that go postal B. dictators C. serial killers D. startup entrepreneurs
  • 18. lie #2 you are your own boss
  • 19. a week in the life of a startup founder
  • 25. saturday http://www.flickr.com/photos/milkyworld/3128291642/sizes/l/in/photostream/
  • 27. fact: you will wake up in a puddle of your own sweat several nights a week because you realize you are completely fucked.
  • 28. how to deal: 1. know that you will be rejected. 2. understand that you will underestimate the number of times you will be rejected and how long it will take you to raise $$. (insert completely fucked night sweats here) 3. ask rejectors for feedback (REAL feedback) 4. ignore most of said feedback* but not all of it 5. seek mentors and allies (note: this is the most important point I make this entire presentation) * knowing what to ignore is not easy
  • 29. you are not alone.
  • 30. it takes conviction http://www.businessinsider.com/pandora-vc-2010-7
  • 32. take note: all of this is BEFORE you give away a portion of your company to investors...
  • 33. lie #3 raising money means success
  • 34. raising money = becoming someone else’s bitch $$ af ter all it IS their
  • 35. success= find your product/market fit before you run out of money. T. IS. ALL. THA
  • 36. get creative with funding!
  • 37.
  • 38. it’s cute for kids, sad for grownups.
  • 39. “Paul Graham only invested in us, when he heard about the Obama O's story. And he figured, well these guys are like really creative, smart entrepreneurs; they'll probably change their idea.” AirBnB Founder, Brian Chesky
  • 40. Question I ask myself every single day: what are my Obama O’s?
  • 41. alt. funding ideas • Friends & Family - your network is stronger than you know (we raised $192,000) • Go lean - how can you pare down your operations and personal lifestyle? Do it early. Lower the burn. • Hold a fundraiser - make it awesome. Indiegogo? Profounder? Kickstarter? • Sell your stuff on eBay - It’s a short term sacrifice. • Make $$ in your free time - Pixazza, TaskRabbit, TaskHire, AirBnB, Kindle, deliver pizza (Alfred from Zappos did this), etc. (make it simple, mindless tasks) • Take out a loan! Nobody will own you.
  • 42. earning the CEO badge: Your ONLY job is to keep the company going until you find product/market fit. ONLY job.* Your * Okay, that AND 10 gabillion other things. But this is the most important.
  • 43.
  • 44. tips on finding product/market fit... • solve the right problem (http://uxmag.com/strategy/ you-are-solving-the-wrong-problem) • research and seek outside opinion (advisors are key) • eat your own dogfood...taste it! yeah, it sucks, right? • limit your market • get outside of your bubble • don’t commit suicide...hang in there!
  • 45. Are you ready to make the ultimate sacrifice? nly one ther e is o a nswer
  • 46. lie #4 the startup world is a meritocracy
  • 47. it’s not just about working hard. (though there is hard work involved)
  • 48. there is nothing fair about this path.
  • 49. both brilliant + both contributed SO much to science tesla died broke edison died rich
  • 50. and what of those with better ideas but without resources who weren’t heard at all?
  • 51. 1880s or 2010s, this hasn’t really changed.
  • 52. you can do EVERYTHING right and still die broke.
  • 53. I know. I’m a real downer.
  • 54. but true entrepreneurs aren’t in it for the fame and fortune, are we? hope fo r both) (th ough we
  • 55. q: so why are we doing this again?
  • 56. a: fuck if I know.
  • 57. but here I am. and I can’t imagine doing ANYTHING else. it’s an unhealthy, but beautifully necessary obsession.
  • 58. because without us crazy, delusional people who do this the world would be a boring, stagnant place.
  • 59. thank you for being crazy, audacious dreamers. xo
  • 60. Tara (@missrogue) Hunt ceo/co-founder, Buyosphere tara@buyosphere.com 514-679-2951 www.buyosphere.com www.horsepigcow.com