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Growth hacking is stupid
• Acquisition
• Activation
• Retention
• Referral
• Revenue
• It depends
• It can/should change
• Separate dashboard for a key driver
• Key jobs of a CEO/Founder
–Choosing metrics to focus on
–Allocating resources
–Setting the culture (of metrics driven
growth)
• Acquisition hacks
– Serve different pages to different traffic
– Ad formats
– Email marketing
– Blogger outreach
• Activation hacks
– 7 friends in 10 days
• Retention hacks
– Email, push notifications
• Referral hacks
– Qualifying users before sharing
– Easier to get an engaged user to do more
• Revenue hacks
– Frame, anchor pricing

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Startupfest 2013 - Growth Hacking is a stupid term. We still need to change how we market - Greg Isenberg and Dmitri Leonov

  • 2. • Acquisition • Activation • Retention • Referral • Revenue
  • 3. • It depends • It can/should change • Separate dashboard for a key driver • Key jobs of a CEO/Founder –Choosing metrics to focus on –Allocating resources –Setting the culture (of metrics driven growth)
  • 4. • Acquisition hacks – Serve different pages to different traffic – Ad formats – Email marketing – Blogger outreach • Activation hacks – 7 friends in 10 days • Retention hacks – Email, push notifications • Referral hacks – Qualifying users before sharing – Easier to get an engaged user to do more • Revenue hacks – Frame, anchor pricing