Constant print 2010

Blue Ocean Strategy: Does strategy matter? ,[object Object],$200k Foliage Software (100) www.foliage.com 7 $20-$40k Avg. UA outsourcing 6 $35k Virtusa (3,000) www.virtusa.com 5 $50k Infosys (88,600) 4 $257k IBM (355,000) 3 $ 650k Microsoft (79,000) 2 $1,000k Google (16,800) 1 $/employee (estimated 2007) Company

Blue Ocean Strategy: Overview ,[object Object],[object Object],[object Object]

Blue Ocean Strategy: Analytical Tools and Frameworks ,[object Object],[object Object],[object Object]

Blue Ocean Strategy: Analytical Tools and Frameworks -> Strategy Canvas ,[object Object]

Blue Ocean Strategy: Analytical Tools and Frameworks -> Four Actions Framework ,[object Object]

Blue Ocean Strategy: Analytical Tools and Frameworks -> Four Actions Framework ,[object Object],Create Easy drinking Ease of selection Fun and adventure Reduce Wine complexity Wine range Vineyard Prestige Raise Price vs. budget wines Retail store involvement Eliminate Enological terminology and distinctions Aging qualities Above-the-line marketing

Blue Ocean Strategy: Analytical Tools and Frameworks -> What to look for? ,[object Object],[object Object],[object Object]

Blue Ocean Strategy: Formulating -> Reconstruct Market Boundaries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blue Ocean Strategy: Formulating -> Other sources… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Constant Print A Blue Ocean Case

Constant Print: Meet Joe the pizza maker! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Constant Print: Meet Joe the pizza maker! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Constant Print: Joe tries Valpak (once, and $3000 later)…

Constant Print: Flyers! Then Joe realizes “I can do better myself”

Constant Print: Paper Ad: “But there must be another way?”

Constant Print: Restaurant.com: “This sounds different!”

Constant Print: Background and Inspirations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Constant Print: Nuance of Coupons. ,[object Object],[object Object],[object Object]

Constant Print: Scalable and targetted. ,[object Object],[object Object],[object Object]

Constant Print: System Overview ConstantPrint.com: 1. Register 2. Create Offers, Announcements 3. Record/Track Redemptions 4. Dashboard 5. Account Management Print-Production Manager: 1. Register ConstantPrint Admin: 1. Unpaid Content Management 2. Performance management 3. Customer support Print Content Generator: 1. Optimization 2. Store “Footprint” analytics 3. Yield optimization 4. Unpaid Content Management

Scalable and targeted. 1. Create campaign offers 2. Define a community region Constant Print: System Overview

Constant Print: “What I really need!”

END Constant Print combines digital printing, a self-service cooperative mailing model, and the power of analytics designed for the local small businessperson. All delivered as a service designed to farm each business’ home territory and steadily grow a profitable customer base.

Constant print 2010

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Constant print 2010