Source: http://www.businessinsider.com/its-out-this-is-zyngas-ipo-show-presentation-2011-12#mark-pincus-is-the-founder-and-ceo-of-zynga-1

1. Mark Pincus
Founder and CEO

2. Offering Summary
Offering Size lOOM shares (all primary)
Over-Allotment 15% (all secondary)
Filing Range $8.So-$10.00
Expected Pricing Week of December 12, 2011
Tlcker /listing ZNGA / NASDAQ Global Select
Use of Proceeds General corporate purposes, capital expenditures, and tax
withholding obligations related to the vesting of
employee equity- based compensation (ZSUs)
Underwriters Morgan Stanley
Goldman Sachs
SofA Merrill lynch
Barclays Capital
J.P. Morgan
Allen & Company
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3. Investment Opportunity
1. Play is a core Internet and mobile activity
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2. Zynga is the leader in play
3. Only scalable platform
4. Repeatable and profitable model
5. Unmatched investment

4. Our Vision
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5. Our Mission
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6. CityVille:
The Most Popular Social Game in the Western World

7. The Zynga Platform:
Scalable, Repeatable with Network Effects
Network
Effects
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8. Words With Friends: The Most Popular Word Game
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9. Zynga Platform Delivers Results
Created 9 of the 10 biggest
social games of all time
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227M MAUs, 54M DAUs
28 minutes of play daily

10. 3 Tectonic Shifts in the Global Internet Landscape
Social
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188
downloads
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User Pay
$98
virtual goods

11. $SOOM Invested in the Future of Play
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The Future of Play • Team

12. Our DNA Combines Social, Web and Game Talent
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13. John Schappert
Chief Operating Officer

14. Play Huge Global Market Opportunity
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15. A Better Model for Play
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Development Cycle
Traditional
Years I Months
Revenue Model Single Purchase Free-to-Play I Ongoing
Engagement Days I Months Years
Data and Analytlcs Limited Continuous Feedback
Distribution Traditional Retail Networ1< Virality
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16. Undisputed Leader in Play
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9 of the Top 10 Social Games Zynga DAUs > 14 Competitors
Rank Developer Social Game
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1 if zynga FarmVille Competitors
2 if zynga CityVille
4 ifzynga Cafe world
5 ifzynga Words With Friends .
6 ifzynga FrontlerVille
7 l!lzynga Empires & Allies
8 l!lzynga Texas Hold' em Poker
9 ifzynga FtshVille
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10 ifzynga Treasure Isle D•ilv Active Users

17. Best Brands in Social Games
Ill Game on Face book since January 2009
4 out of 5 Top Games on Face book
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18. lOx DAU Growth in Mobile
Mobile Dally AcUft U.ers : Wob to Mobile
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19. Zynga Games are Social

20. Powerful Virtual Goods Business Model
Virtual Goods
TTM Revenue $969M
% of Total Revenue 95%
YoYGrowth 122%
Play longer Gift Collect and · Accelerate
Decorate Game Progress
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21. Drive Bookings

26. Advertising- Early and Promising
Advertising
TTM Revenue $SSM
" of Total Revenue S%
YoY Growth 162%
Branded Social Sponsorships Mobile
Vi rtua I Goods Engagement Ads
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27. Games as a live Service
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28. Only Zynga ...

29. Industry Leading Engines and Infrastructure
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Unmatched Player Experience
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leading Engines Scalable Infrastructure
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• Multi-platform: • Effectively handle
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• Quickly serve game data • Securely store player data
• High performance • Always available

30. Data and Analytics Drive Our Games
A/B Test for FarmVille Marketplace Layout
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9% Increase in Bookings
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31. Power of the Zynga Network
Cross Promotion from Zynga Network
of ZZ7M MAUs and 54M DAUs
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32. Multiple Opportunities for Growth
Grow Existing Launch Expand Increase Mobile More
Franchises New Games Internationally Offerings Platforms
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33. Largest Launch Lineup in Company History
2007 • 2008 200Q I • 1H20t1 R.:enl •nd Coming Soon
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34. Dave Wehner
Chief Financial Officer

35. Financial Highlights
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a Attractive business model )
a Robust bookings growth )
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• Highly profitable
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• Investing for long-term growth
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• Strong balance sheet
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36. Free-to-Play Business Model
Key Metrics
227M Q3 2011 Average MAUs
54M Q3 2011 Average DAUs
7.7 M TTM Unique Payers
$1.18 TTM Bookings
$339M TTM Adjusted EBITOA
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37. Robust Bookings Growth
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Bookincs ($M)
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9 Month Bookincs
2010 to 2011 V/Y Growth
43%
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Normo4ltod GrOWih 86%
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2009 2010 2009 2010 2011
Full Yeu 9 Months Ended 9/3()

38. Longevity of Bookings from Enduring Game Franchises
AR ViUIE Normalized Bookings Indexed to Peak Quarter
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80%
Book mas
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39. New Games Drive Additional Growth
Bookings ($M)
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Full Year 9 Months Ended 9/30

41. Investing in the Platform for Play
More Games .
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More Powerful Infrastructure
R&D (ex·SBC) (SM) Capital Elcpenditures ($M)
$199
$113
$62
2010 2011 2010 2011
TlME-9/)0 T1M Ended 9/)0
Adj. EBITOA % of
49% 31% 17% 70%
Mar&in OCF
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42. Profitable Financial Model
Annual 9 M onths
2010 2011
Cost of Revenue 21% 26%
R&D 17% 28%
S&M 13% 13%
G&A 8% 12%
D&A 5% 8%
Adjusted EBITDA 47% 28%
Capex 7% 22%

44. TARTUPSP~fRf
www. facebook.com/Startu psphere
Group: Startupsphere