Oliver Kempkens presentation during startup stage #8 Design in Krakow. 21.11.2013

1. GAIN EMPATHY TO
BUILD BETTER
PRODUCTS
@ Startup Stage #8 Design
by Oliver Kempkens
ADAPT OR DIE VENTURES LTD

2. ADAPT OR DIE
Ventures Ltd
Who is Oliver Kempkens?
studied
law
worked
lived
taught at
published works on
business!
mediation
administration
Data Protection
Entrepreneurship"
in Eastern Europe
Design
Design Thinking
$$$
$$
awarded for excellent work by
risk management
finance
governance
projects
Francotyp
Postalia
generated!
revenue of
Oliver KempkensINNOVATION NEST
lector
student
4.5 !
million
design thinking
alumnus
SAP
Surgutneftegaz
created an international
understanding project
with Belarus
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3. ADAPT OR DIE
Ventures Ltd
ADAPT OR DIE
Profile
Incubation
Excubation
Oliver KempkensINNOVATION NEST
Venturing
Seeding
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4. ADAPT OR DIE
Ventures Ltd
ADAPT OR DIE
Customers
Oliver KempkensINNOVATION NEST
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5. ADAPT OR DIE
Ventures Ltd
65% implementation rate
10% competition
50
projects worldwide
8 software patents
2 start-ups
1
JointVenture
Oliver KempkensINNOVATION NEST
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6. ADAPT OR DIE
Ventures Ltd
Understanding Design Thinking
solution
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7. ADAPT OR DIE
Ventures Ltd
WHY GAINING EMPATHY?
Oliver KempkensINNOVATION NEST
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8. ADAPT OR DIE
Ventures Ltd
FROM PUSH TO PULL
DESIGN THINKING
Human values
(usability, desirability)
Technology
(feasibility)
Oliver KempkensINNOVATION NEST
Business
(viability)
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9. ADAPT OR DIE
Ventures Ltd
FROM PUSH TO PULL
DESIGN THINKING
Human values
(usability, desirability)
Technology
(feasibility)
Oliver KempkensINNOVATION NEST
Business
(viability)
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10. ADAPT OR DIE
Ventures Ltd
DESIGN THINKING
WILL HELP YOU!
Oliver KempkensINNOVATION NEST
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11. ADAPT OR DIE
Ventures Ltd
WHAT DO YOU THINK
DESIGN THINKING IS?
Oliver KempkensINNOVATION NEST
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12. ADAPT OR DIE
Ventures Ltd
DESIGN THINKING
creates innovative solutions for complex problems
by combining the right PEOPLE, the needed SPACE
and a supporting PROCESS.
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13. ADAPT OR DIE
Ventures Ltd
THREE ASPECTS
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14. ADAPT OR DIE
Ventures Ltd
DIFFERENT MINDSETS
& EXPERIENCES
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15. ADAPT OR DIE
Ventures Ltd
CREATIVE SPACE
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16. ADAPT OR DIE
Ventures Ltd
FLEXIBLE
ENVIRONMENT
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17. ADAPT OR DIE
Ventures Ltd
ITERATIVE PROCESS
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18. ADAPT OR DIE
Ventures Ltd
DESIGN THINKING
APPROACH
understand
Oliver KempkensINNOVATION NEST
observe
test
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19. ADAPT OR DIE
Ventures Ltd
DESIGN THINKING
APPROACH
Problem Space 80%
understand
Oliver KempkensINNOVATION NEST
observe
test
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20. ADAPT OR DIE
Ventures Ltd
DESIGN THINKING
APPROACH
Solution Space 20%
Problem Space 80%
understand
Oliver KempkensINNOVATION NEST
observe
test
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21. ADAPT OR DIE
Ventures Ltd
FINDING
INSIGHTS
Position
INSIGHTS"
(NEEDS)
Basic Needs !
(e.g. Maslov)
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22. ADAPT OR DIE
Ventures Ltd
ITERATION
LEAN CUSTOMER "
DEVELOPMENT
1. Iterations are creating stable patterns (“critical mass”)!
2. Iterations do create collective intelligence
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23. ADAPT OR DIE
Ventures Ltd
CURIOSITY
& WILLINGNESS
TO LEARN
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24. ADAPT OR DIE
Ventures Ltd
BE A CHILD
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25. ADAPT OR DIE
Ventures Ltd
TRAVELER’S
EYE
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26. ADAPT OR DIE
Ventures Ltd
ITERATION
LEAN CUSTOMER "
DEVELOPMENT
1. Iterations are creating stable patterns (“critical mass”)!
2. Iterations do create collective intelligence
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27. DESIGN THINKING
BENEFITS

28. ADAPT OR DIE
Ventures Ltd
SPEED
DESIGN THINKINGBENEFITS
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29. ADAPT OR DIE
Ventures Ltd
Design Thinking is an action-based,
insight-driven approach. A constructive
time-pressure should ensure that the
project is not messing up. Additionally it
creates – proven – motivation and flow.
DESIGN THINKINGBENEFITS
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30. ADAPT OR DIE
Ventures Ltd
Teams of 5 are
42% more effective
than larger teams.
(Source: http://blogs.hbr.org/2013/07/smaller-more-homogeneous-resea/)
DESIGN THINKINGBENEFITS
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31. ADAPT OR DIE
Ventures Ltd
Increase your success rate
… by reducing the bias towards action and prototyping your ideas.
7513 ideas
683 prototypes
13
ideas
577 prototypes
1
innovation
(Source: Institute of Information Management, University of St. Gallen, DT Projects 2011)
DESIGN THINKINGBENEFITS
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32. ADAPT OR DIE
Ventures Ltd
CUSTOMER"
CONTACT
DESIGN THINKINGBENEFITS
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33. ADAPT OR DIE
Ventures Ltd
Design Thinking is a human-centered
approach. Through instant and ongoing
customer contact the goal is to develop
and design a product which proves
market adoption before going to market.
DESIGN THINKINGBENEFITS
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34. ADAPT OR DIE
Ventures Ltd
Increase user adoption
… by putting the user in the centre
of your development process
DESIGN THINKINGBENEFITS
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35. ADAPT OR DIE
Ventures Ltd
Teams who iterated their solutions up to 6 times
increase the possibility
to have a market-adaption success up to 28%.
(Source: Unified Innovation Process Model, P. Skogstad)
DESIGN THINKINGBENEFITS
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36. ADAPT OR DIE
Ventures Ltd
Adapt or Die Benchmarks
Project time
40% Customer Contact
15% Administration
20% Synthesis
15% Prototype
10% Ideation
DESIGN THINKINGBENEFITS
10725" 2025" 208"
hours
ideas
prototypes
(almost 15 months)"
at the customer side
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37. ADAPT OR DIE
Ventures Ltd
Oliver Kempkens
!
@ LinkedIn, Xing, Facebook
oliver@adaptordie.me | @adaptordieLTD
Thank you!
Oliver KempkensINNOVATION NEST
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