This document outlines a business plan for Tripconnectr, a mobile app that aims to connect independent travelers by allowing them to see who else will be traveling to the same locations, get advice from other travelers, and connect with potential travel companions. Market research shows there is demand for such a service. The plan is to grow the user base through marketing, then generate revenue through single purchase fees, advertising on the app, and affiliating with local service providers. Financial projections estimate the business will reach profitability in year 3 and break even around year 2.5.
5. Is
there
a
market?
Survey
results
(120
travellers):
• 83%
use
their
smartphone
to
get
connected
when
travelling
• 78%
want
to
know
who
would
be
travelling
at
the
same
place
during
the
same
=me
• 70
%
want
a
tool
to
connect
with
other
travellers
• 92%
want
a
tool
to
get
prac=cal
advice
on
trips
from
travellers
“I
actually
looked
for
something
like
this
already,
and
I
could
not
find
it.
It
would
be
great!”
“When
is
tripconnectr
becoming
available?
I
want
it!”
6. Objec=ve
for
year
1:
• Invest
to
increase
user/traveller
base
Marke=ng
strategy:
• Social
media,
dedicated
blogs
and
digital
marke=ng
• Push
no=fica=on
features
of
special
offers
(from
hostel/
specific
events)
• Online
consumers
reviews
• Direct
promo=on
in
youth
hostels,
tourism
offices,
bars
and
travellers
cafe’s
• Word
of
mouth,
ensured
by
a
strong
online
presence
Stage
1
-‐
Trac=on
Strategy
7. Stage
2
-‐
Revenue
Model
#
New
Travellers
#
Total
Travellers
Revenue:
single
purchase
fee
Revenue:
website
adverAsing
Revenue:
affiliated
sales
plaCorm
Year
1
35.000
35.000
-‐
€
500
€
-‐
€
Year
2
185.000
220.000
15k
€
10k
€
-‐
€
Year
3
1.200.000
1.420.000
87k
€
69k
€
250k
€
• Business
Model
1. Freemium
a^er
1
year
at
1€
2. Publish
adver=sing
on
website
3. Affiliate
with
local
service
providers
via
Sales
Pla`orms
on
app
• Es=ma=ons
8. Cost
Breakdown
0
€
200,000
€
400,000
€
600,000
€
800,000
€
1,000,000
€
1,200,000
€
Year
1
Year
2
Year
3
(Year
4)
Revenue
Cost
• Break-‐even
point: